It is essential to involve all relevant actors in the neighbourhood design process to promote social sustainability. This includes both residential and commercial tenants. The creation of activity and meeting zones not only strengthens social cohesion but also provides a platform for business synergies.
Added value through neighbourhood activation
The active management of a community increases the attractiveness and value of the neighbourhood, which has a positive effect on the marketing of vacant spaces. At the same time, sustainable social hubs are created that strengthen the sense of community.
Pioneers in nationwide implementation
Initial projects in various neighbourhoods in Switzerland show the success of this approach. For example, a pop-up event was launched in Winterthur that combined gastronomy and culture for six weeks. Due to the great popularity, this concept will be further expanded and also implemented in Zurich for the coming winter.
A young but promising discipline
Although community management is still quite new as a field, it is seen by experts as a promising and as yet untapped area. “We see great potential in this approach and want to develop and promote it,” say industry experts. I hope this paraphrase meets your needs and offers a new perspective on the subject.