immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Andreas Zettel

  • “The central location is a big plus”

    “The central location is a big plus”

    Mr. Zettel, what are the goals of the Lucerne Economic Development Agency?

    We pursue three main goals. The first is exciting and good jobs for our population. The second is to generate tax revenue for the services provided by the canton and municipalities. And the third is the positive perception of Lucerne as a business location, both internally and externally.

    What are your responsibilities as Head of Corporate Development?

    As Head of Corporate Development, my main focus is on the existing companies of the Canton of Lucerne. We have just over 30,000 companies and support them in developing positively. Most of our projects with companies revolve around their location. For example, when a company grows, its needs change. In this context, questions about expansions or a change of location may arise. What are currently the biggest challenges facing companies? Issues around limited resources such as building land and commercial space often pose challenges to businesses. Another major issue is currently the shortage of skilled workers and labour. There are currently major uncertainties, such as the Ukraine war or inflation. This also includes issues such as energy prices and supply bottlenecks. These challenges show us once again how dependent we are on what happens outside Switzerland.

    What are currently the most important construction projects in the canton of Lucerne?

    The entire canton of Lucerne has a high level of construction dynamism. A lot is currently going on in the two development focal points of Lucerne North and Lucerne South. The new central cantonal administration is being built in the Smart City Lucerne North. In Lucerne South, many projects are already underway, such as the Nidfeld site or the Pilatus Arena with the Pilatus Tower, Lucerne’s tallest skyscraper. The Horw campus of the Lucerne University of Applied Sciences and Arts will be expanded and renovated by the end of this decade.

    What makes Canton Lucerne an attractive place to live?

    In Canton Lucerne there is something for everyone. We have great places to live and very different regions and landscapes. We have a great city with a wonderful cultural offer. We have lakes, mountains and a tourist offer that is also available to the population. All this makes Lucerne an attractive overall package. Moreover, Lucerne is a manageable place in terms of size. You can integrate well here, we have many clubs and great events. Overall, the quality of life in Lucerne is outstanding.

    What about free and affordable housing in the
    Canton of Lucerne?

    Housing is also an issue in Lucerne. We have a vacancy rate of just under one percent. That is an average value: some communities have practically no vacant flats, in others there are definitely offers. It’s the same with prices: while housing in the city of Lucerne, for example, is relatively expensive, there are also municipalities where there are cheaper offers. At the same time, a lot is being built. That is also the most important thing at the moment: that construction projects are realised and new flats come onto the market quickly.

    Besides the city of Lucerne, which municipalities are particularly popular with companies?

    We have 80 great municipalities in the canton of Lucerne, and each municipality has its own strengths. In terms of the number of companies, the large municipalities in the agglomeration such as Emmen, Kriens, Horw and Ebikon are important locations in addition to the city of Lucerne. Sursee, the second centre of the canton, is also attractive for companies due to its location. But there are also many great companies in regions such as Willisau or Hochdorf, especially in industry. This broad and diverse economic structure is one of Lucerne’s strengths.

    Why should a company come to Lucerne instead of Zurich, Bern or Basel?

    The central location in the middle of Switzerland is a big plus. You can get to Basel or Zurich quickly, but also to Italy or Germany. In addition, we have very attractive corporate taxes, a broad educational landscape and a good skilled workforce.

    Where does Canton Lucerne stand in terms of digitalisation?

    I look at the topic primarily from the perspective of the economic structure. For example, we have many IT service providers who specialise in digitalisation. For most companies, the topic has been around for a long time. But digitisation doesn’t stop there. The transformation into a digital business model is ongoing, and new topics are constantly being added. We also take up these topics. Last year, for example, we co-founded a hub for artificial intelligence. This makes the topic of AI visible and helps companies in its application. We also support companies in networking with suitable partners for digitalisation projects.

    As an economic developer, you have a relatively young profession. What distinguishes this profession for you?

    I come into contact with an incredible number of interesting people – be it from companies, from politics or from the administration. In addition, we are at the source of new ideas and projects. Professionally, this job also has many facets: from business administration to spatial planning and real estate to politics and communication. For me, it is a privilege to be able to do this work.

  • Andreas Zettel: “The new Spatial Planning Act requires active management of development priorities”

    Andreas Zettel: “The new Spatial Planning Act requires active management of development priorities”

    Mr Zettel, the canton of Lucerne, all Lucerne municipalities and network partners from business and industry are making a financial and non-material commitment to Lucerne as a growing business and residential location. How do you rate their success?
    If we look back over the last few years, we can see the dynamic development of Lucerne as a business location. Between 2012 and 2017, the number of companies and jobs grew at an above-average rate compared to the rest of Switzerland. Over 2,000 companies and more than 15,000 jobs were created across the canton during this period. That is a national record. The joint efforts have therefore paid off. Last year, the number of companies again increased by over three per cent.

    What makes the canton of Lucerne particularly attractive?
    I would emphasise the attractive combination of various location factors. Ultimately, this is what defines the quality of the location. In addition to the coherent hard factors such as low taxes, availability of labour and good accessibility, the canton of Lucerne is also scenically attractive and culturally exciting. Many tourists visit the Lucerne region every year. The tourist offers
    the local population also benefits directly from the tourist offers.

    Back to the hard facts. Are there still areas available for companies to set up and develop?
    The market has indeed changed considerably in recent years. The availability of building plots and developed workspaces is a key challenge for the future. The new Spatial Planning Act sets tight limits. Zoning is only possible under certain conditions. As a result, the focus in future will clearly be on inward development and better utilisation of land. This also affects companies to a large extent, especially local SMEs. The property industry in particular is called upon to create new, attractive and affordable offers for these businesses.

    Where do you see local opportunities for new businesses?
    Attractive new areas are being created in the new city centres of Lucerne South and Lucerne North. In the centre of the city of Lucerne, development is limited in terms of space, i.e. development here is taking place within the framework of site developments, which have to fill the last gaps between buildings and integrate into the existing city. From a regional perspective, this means that the city of Lucerne is expanding as a functional area and new, attractive city centres are emerging in the surrounding municipalities, which are excellently developed and can offer a new urban quality. Personally, I am a little concerned about the purely employment zones, as these have often been put to other uses in the course of inner-city development without any replacement. These areas are then lacking in commercial space.

    So these areas are a scarce commodity?
    Well, this impression can indeed arise. However, a closer look reveals that there are still a considerable number of plots of land in the canton of Lucerne that are zoned but not yet developed. The question here is whether the landowners want to develop at all. We are noticing a certain tendency towards building land hoarding, which is clearly not in our interests. However, sometimes there is not only a lack of will, but also simply a lack of knowledge about how these areas could be developed. The prime sites in particular need to be developed very cleverly and sustainably so that the next generation can also benefit from them to the maximum.

    What is the development strategy in the canton of Lucerne?
    Twelve so-called cantonal development centres (ESPs for short) have been defined in the current structure plan. These are large-scale employment areas in well-developed locations. The aim is to achieve qualitative development, whereby the coordination of settlement and transport also plays an important role. The ESPs are a central element of Lucerne’s location policy and an important instrument of joint economic promotion by the canton and municipalities.

    Where are these development centres located?
    Due to their economic potential, they are orientated towards the main transport axes of the canton of Lucerne. They are mainly located in areas with good transport links, both by car and by public transport.

    What is the status of these development centres?
    Very differently. While the Lucerne South and Lucerne North areas in the Lucerne city region, for example, are relatively advanced and are already being implemented, there is considerable potential for catching up in the two regional centres of Hochdorf and Willisau, for example. It is these areas that will increasingly become the focus of investors and developers in the coming years.

    Where can I find out more about the individual development centres?
    Investors and interested companies can get in touch with us, as we have a good overview of the status of these areas and know all the contacts. In addition to the local municipalities, the four regional development organisations in the canton of Lucerne are also key to the development of these ESPs. These are LuzernPlus, Sursee-Mittelland, Region Luzern West and Idee Seetal. The positive interaction between the state and the economy is a core element of our joint economic policy. We want to further improve this. ■