immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Benutzerfreundlichkeit

  • Award for innovative security products in design

    Award for innovative security products in design

    Security specialist Securiton AG has received the prestigious Red Dot Design Award 2024 for two products, according to a press release. The Zollikofen-based company, which specialises in security solutions, presented the STC 701 control unit for the SecuriSafe Expert intruder alarm system and the APR 70x reader for the SecuriGate access control system. According to the press release, the jury was impressed by the coherent design reduced to the essentials and the intuitive operability with a high level of user-friendliness.

    Securiton is supported by the design specialists at creative matters, based at Technopark Winterthur. The collaboration between Securiton and Meyer-Hayoz Design Engineering goes back over two decades, according to the press release. creative matters emerged from Meyer-Hayoz. For health reasons, Wolfgang Meyer-Hayoz, founder, CEO and first tenant at Technopark Winterthur, handed over a number of current projects and the corresponding data material to two long-standing employees in 2023 after prior consultation with his customers. Julian Wilczek and Dominic Kernen have been working with creative matters GmbH since the beginning of 2023. According to the press release, they had already carried out design work for Securiton at Meyer-Hayoz Design Engineering in previous years.

    The Red Dot Design Award is probably the world’s most prestigious design award. The reach and recognition of the award have a demonstrably direct and lasting influence on the market success of the award-winning products.

  • Zeix revolutionises the user experience on Newhome with a new design

    Zeix revolutionises the user experience on Newhome with a new design

    The Newhome property portal has been shining in new splendour since the end of March. The redesign, for which Zeix and Exanic were responsible, presents itself in an appealing mint colour that stands for freshness and clarity. This colour underlines the desire to offer searchers and advertisers a platform that is not only visually appealing, but also sets standards in terms of user guidance and functionality.

    Sabrina Schmid, Senior UX Manager at Newhome, emphasises the improved user-friendliness at the heart of the redesign: “We have revised our design with a clear focus on the needs of our users. The result is intuitive navigation that allows users to find the information and offers they want more quickly and effectively.” Simplifying operation and focussing on the portal’s essential functions should provide users with a seamless experience.

    Silvio Frei, Head of Marketing & Communications at Newhome, emphasises the importance of a mobile-optimised website: “The majority of our users access our portal via mobile devices. It was therefore particularly important to us to make the design responsive and significantly improve loading times.” This optimisation reflects the desire to offer site visitors an optimal user experience, regardless of the device they use to access the site.

    The new design of Newhome is not only a visual refresh, but also represents the adaptation to current and future needs of users in the digital property market. The standardised design and clear language in the new campaign design communicate the portal’s core products – searching and advertising – consistently across all channels. With this step, Newhome is setting new standards in digital property search and marketing by creating a user-centred experience that simplifies access to property information and services.