immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Beny Ruhstaller

  • Change of baton at the SVSM

    Change of baton at the SVSM

    For eight years, Beny Ruhstaller shaped the umbrella organisation of Swiss location and business development agencies as president, and he had already been a member of the board since 2013. But he had his first contact with the SVSM much earlier: “In 2007, I received the first SVSM award for my mandate as managing director of the Glattpark area marketing Ruhstaller is not a classic location promoter. Rather, he has represented the real estate industry’s point of view in the association by sitting on the SVSM board and, from 2015, as president. It has always been important to him to bring the real estate industry and location promotion closer together. Ruhstaller will be succeeded as president of the association by Remo Daguati, owner of LOC AG, and Stefan Otziger, managing director of the Thun economic region, will take over as vice-president.

    As president of the SVSM, Beny Ruhstaller benefited from a large network that he built up during his decades of activity in the real estate industry. He became particularly well known as “Mister Glattpark”: as Managing Director of the Glattpark Area Marketing – now IGG Glattpark – 21 years ago, he built up an organisation that was unique in Switzerland at the time. The association of several property owners aimed at the overall marketing of the area, which was then still called Oberhauserriet. In the following 21 years, Ruhstaller not only acted as a mediator between landowners, representatives of the city of Opfikon, media representatives and the public, but also sat on juries for individual building projects, set up a showroom with a large model and visualisations of the new district or founded the IG Boulevard. Ruhstaller took a lot of time for lectures and guided tours of the new district: he gave about 1,000 of them. Ruhstaller also recently gave up his mandate as managing director of IGG Glattpark.

    Furthermore, Beny Ruhstaller made a name for himself in the field of real estate marketing – at a time when this discipline did not actually exist in Switzerland: Together with Roman H. Bolliger, he wrote the non-fiction book “Immobilienmarketing: Mehrwert für Liegenschaften” (Real Estate Marketing: Added Value for Real Estate), which has become a standard work and textbook and has sold over 10,000 copies to date. Ruhstaller was active as a consultant and marketer in numerous real estate projects with his company acasa Immobilienmarketing and was involved as a lecturer and speaker on the subject.

  • Beny Ruhstaller steps down as President of the SVSM – Remo Daguati becomes his successor

    Beny Ruhstaller steps down as President of the SVSM – Remo Daguati becomes his successor

    Beny Ruhstaller had been planning his resignation for a long time: “It was important to me not to leave at the drop of a hat, but to prepare my succession well,” explained the outgoing president at the SVSM’s general assembly, which took place in the atmospheric garden room of Villa Boveri in Baden. Ruhstaller shaped the umbrella organisation of Swiss location and business development agencies as president for eight years, and he had already been a member of the board since 2013. But he had his first contact with the SVSM much earlier, as he recalled in his review at the general assembly: “I was able to accept the first SVSM award for innovative projects in location management in 2007: for my mandate as managing director of the Glattpark area marketing.” As luck would have it, he also resigned from this very mandate these days after 21 years as managing director.

    Linking real estate and locations
    Beny Ruhstaller is not a classic location promoter. Rather, he has represented the viewpoint of the real estate industry in the association by sitting on the board of the SVSM and, from 2015, as president. It has always been his concern to bring the real estate industry and location promotion closer together. He has succeeded in this in various ways, for example in the area of membership structure or within the framework of a cooperation with the magazine “immo!nvest”. Furthermore, under Ruhstaller’s presidency, a guided visit day to Expo Real, Europe’s largest trade fair for real estate and locations in Munich, took place several times and at the beginning of this year the SVSM participated for the first time in Immo23, the Swiss trade fair for real estate investments. Ruhstaller also always placed a lot of emphasis on the “Swiss” in the association’s name, for example with a balanced regional representation on the board or events at changing locations. The professionalisation of the sector in the sense of a well-founded education and training offer was another concern of Ruhstaller’s: he was not only active himself as a speaker in various courses, but also active in the development of new offers. During the Corona pandemic, he also succeeded in developing new event formats together with a committed board team and making the association fit for the future.

    Remo Daguati elected new President
    The General Assembly in Baden unanimously elected Remo Daguati, a member of the SVSM Board since 2021 and Vice-President since 2022, as the new President of the SVSM. Remo Daguati is the owner of LOC AG in Zurich and looks after location promotion organisations and site developments throughout the DACH region. Before becoming self-employed, he was in charge of national location promotion (Invest in Switzerland) as a member of the management board of Switzerland Global Enterprise (S-GE) until the beginning of 2016. Stefan Otziger, SVSM board member since 2018 and managing director of the Thun economic region, was elected as vice president. During the general assembly, the outgoing president Ruhstaller was also able to introduce a new sponsor: Mettler2Invest, an owner-managed, independent real estate development company, supports the SVSM in addition to the previous sponsors Sunrise and EKZ. Without the valuable support of its sponsors, the SVSM would not be able to maintain its current range of services – so a big thank you at this point.

    Input presentations on site development and vacancy management
    Following the general meeting, the participants were treated to two practical input presentations on the topics of site development and vacancy management as part of the hybrid specialist event “SVSM Dialogue on Site Management”: Verena Rohrer, Head of Aargau Services Location Promotion, addressed the question of whether large-scale settlements such as that of the pharmaceutical supplier Bachem on the Sisslerfeld are a consequence of cantonal site development – and came to an “indirect yes” as an answer. Majid Parente, managing director and founder of collektiv AG, showed other ways of dealing with vacant commercial properties in city centres: by including and understanding the location and the property, carrying out an in-depth analysis and pursuing a participatory approach.

  • SVSM visits the Glattpark

    SVSM visits the Glattpark

    During a tour of the Glattpark development area in Opfikon on June 15, the board of directors of the Swiss Association for Site Management ( SVSM ) and leading members and consultants inspected the development . The meeting organized by Schlierem location promoter Albert Schweizer was part of the site development initiative – the supreme discipline of location promotion. It is about the interaction between the public sector, investors, architects, area management, users and associations of different interests in the development of a common vision and strategy.

    The two-hour tour was led by Beny Ruhstaller, Glattpark Area Manager and SVSM President. He edited the publication ” Glattpark – a city is created “. The participants visited the different neighborhoods, looked at the inner courtyards, appraised the architecture and visited the lake and park.

    Arun Banovi, publisher of Immoinvest and media partner of the SVSM, also took part in the visit. Likewise the former SVSM board member Beat Ritschard and Alexandra Vogel, the managing director of the SVSM in Winterthur, as well as Jasmina Ritz, managing director of the Limmatstadt AG location promotion.

    For the purpose of the event, the initiators said that the SVSM board actively cultivates relationships with its senior members and experienced experts. It is about preserving the great wealth of knowledge and network of these personalities. And with such invitations, it is also about the appreciation of their merits for the benefit of the association and the entire industry. The SVSM sponsors are also invited to events such as those in the Glattpark.

    After the visit in the afternoon, an aperitif and dinner was scheduled for 5 p.m. in the Casa Cosi restaurant.

  • Two women strengthen the board of the SVSM

    Two women strengthen the board of the SVSM

    At the General Assembly of the Swiss Association for Site Management ( SVSM ) in Baden on March 31, the members elected two new board members: Jasmina Ritz and Katharina Hopp. According to the announcement on the association’s website , the general assembly took place as part of the SVSM Dialogue Site Management 2022 in the garden hall of the Villa Boveri in Baden. During the dialogue, more than 30 people followed the practical presentations on site management in Baden, in the Wil region and in Upper Valais.

    With the election of Jasmina Ritz, Managing Director of the Limmatstadt AG location promotion, there are now three Limmattal residents on the seven-strong SVSM board. President Beny Ruhstaller is also head of the office of the Niderfeld landowners’ association, Albert Schweizer is a founding member of the SVSM and head of Schlieren location promotion.

    When asked, Ritz explains her motivation for the position on the board: “I would like to campaign for more visibility and awareness of our profession, to make our performance and impact more recognizable. Our work cannot be reduced to company settlements. We are designers, drive projects forward, bring people together, open doors and are ambassadors for our locations.”

    Katharina Hopp, who was also elected to the SVSM board, worked until 2021 as head of site development at the Baselland location promotion. From summer 2022 she will work at AXA Investment Managers as an ESG/Asset Management Analyst.