Examining the distribution of roles in property management and developing specialised profiles could reduce the frustration of managing large portfolios. Overall, the shortage of skilled labour in the property sector calls for far-reaching structural adjustments to improve working conditions and the satisfaction of professionals. It remains to be seen whether the sector will successfully implement these strategies.
Structural problems and proposed solutions
Experts agree that there are structural challenges that are difficult to change. Nevertheless, there are numerous opportunities for improvement, such as the simplification and standardisation of processes, efficient systems and intelligent digitalisation. In addition, the promotion of leadership skills could better overcome organisational challenges. Improved conflict management and the proactive promotion of talent and career changers are further possible steps to overcome the shortage of skilled labour.
Shining a light on the distribution of roles in management
The areas of responsibility of “Bewis” (managers) include activities that require specific skills and competences. The allocation of these tasks within a company is largely determined by the management business model. In order to reduce frustration when dealing with large portfolios, four different “Bewi” profiles were identified and corresponding solutions developed. All-rounders are supported by juniors and administrators. A more efficient support system could help to reduce the frustration of managing large portfolios.
Digital management promotes clear processes, integrated systems and the use of artificial intelligence (AI). An advanced IT infrastructure is essential here. Specialists and integrated “Bewis” work in teams with other specialised experts. Attractive career paths and complementary skills are key success factors here. A narrowly defined area of responsibility could also help to minimise job frustration.
Key to solving the skills shortage
The skills shortage in the real estate sector is a multifaceted and complex problem that requires far-reaching structural and organisational adjustments. Some of the existing challenges can be tackled through clever conflict management, targeted promotion of talent and the adaptation of roles within property management.
It remains to be seen how the sector will implement these strategic proposals to improve the working conditions and satisfaction of its professionals.





