immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Immobilienmakler

  • New certification raises the standard of advice in the property sector

    New certification raises the standard of advice in the property sector

    Property agent Betterhomes is increasing the quality of its advice, according to a press release. “The trainee programme is followed by a mandatory in-depth training course. All of our real estate agents complete the SAQ certification, a new quality standard for real estate marketers in Switzerland that is recognised throughout the industry,” said Cyrill Lanz, founder and CEO of Betterhomes AG in Zurich. All employees are to become certified SAQ real estate agents. The standard is an initiative of the Swiss Association for Quality(SAQ), the IREM (Institute Real Estate Management) and property marketers in Switzerland, including REMAX, Raiffeisen Immobilienmakler and Immoleague, according to the press release.

    “In view of the dynamic developments and increasing complexity of the property market, it is essential for real estate agents to be up to date at all times. New laws, changing customer needs and market changes require constant adaptation and further training,” quotes Christian Brunner, the founder of IREM based in Winterthur.

    The certification is valid for three years and must be renewed through regular further training, according to the press release. “The certification can also lead to the Swiss Federal Diploma in Real Estate Marketing or be recognised as part of a Certificate of Advanced Studies (CAS) as part of a Master of Advanced Studies (MAS) in Real Estate Management,” CEO Lanz is quoted as saying.

    With over 29,000 brokered properties and around 140 estate agents, Betterhomes Switzerland claims to be the largest independent estate agent in Switzerland.

  • Why Next Property AG?

    Why Next Property AG?

    Why does the property industry need Next Property AG?
    To create favourable framework conditions that enable industry players to operate as independently and self-determinedly as possible in a digital world without becoming a pawn in the hands of dominant companies.

    What is Next Property AG’s vision and how do you achieve it?
    We are committed to fair competition in the Swiss property industry on behalf of our shareholders. This includes the monitoring and risk assessment of technological developments and co-determination in the design of customer interfaces as well as the processing and monetisation of data generated by our shareholders in their day-to-day business.

    To realise this vision, we primarily need industry players who are willing to invest in their entrepreneurial future and share the idea that effective alliances are needed to have a say in a digital world. This is not about short-term success, but about ensuring that the provision of professional real estate services as we know them today remains attractive in the future.

    Doreal estate agents and managers have to fear for their business model?
    If we look at developments outside the real estate industry, digitalisation is undoubtedly leading to radical changes to long-established business models. In other words, digitalisation offers new opportunities to meet the current needs of employees, employers and customers. This realisation is not new, but we are finding that the maturity of the development is now such that the changes are increasingly being felt by companies in the property industry. Companies that adapt to the dynamics of the digital world need not worry about their business model.

    How can the property industry prepare for the challenges of the digital future?
    It has become clear that even large established industry players are too small to play a significant role in the digital developments of an industry. We therefore recommend that property companies join forces in a powerful interest group such as Next Property AG in order to work together for favourable framework conditions.

    Is there an example of this?
    A current example of this is the promotion of the property marketplace newhome, which adheres to agreed industry principles and in which the more than 500 Next Property AG shareholders are indirectly involved. Together, early or exclusive advertisements and targeted marketing campaigns are used to ensure that newhome becomes a regionally competitive marketplace alternative for professionally marketed properties. We recommend “newhome first”.

  • TX Markets takes over Acheter-Louer.ch

    TX Markets takes over Acheter-Louer.ch

    TX Markets is expanding its portfolio of real estate marketplaces. The company belonging to the TX Group has taken over the real estate portal Acheter-Louer.ch from La Tour-de-Peilz VD, informs TX Markets in a message . Acheter-Louer.ch specializes in digital marketing for real estate agents. To this end, the company provides customers with its customer relationship management system, Publimmo, among other things.

    "We have been following the development at Acheter-Louer.ch in French-speaking Switzerland for a long time," said Olivier Rihs, CEO TX Markets AG, in the press release. According to her, co-founder Philippe Schyrr will continue to operate the real estate portal, which was founded in 2010, “largely independently” under the umbrella of TX Markets. "As a successful real estate portal and family business, the company is an ideal addition to our portfolio and strengthens our growth strategy at TX Markets," says Rihs. The company responsible for all marketplaces of the TX Group already has a portal for the digital search, financing and marketing of real estate in its portfolio, homegate.ch. Acheter-Louer.ch is intended to complement and strengthen TX Markets' portfolio of real estate marketplaces, particularly in French-speaking Switzerland.

  • Properties are facing a round of financing

    Properties are facing a round of financing

    Almost a year ago, Levent Künzi, former COO of Betterhomes , and his brother Adrian Künzi founded the company properti . The two brothers want to change the real estate industry with the digital real estate broker, explains properti in a press release. The target group of the young company from the Zurich economic area are private owners of rental apartments. According to the announcement, they currently make up around half of all owners of around 4.5 million apartments across Switzerland.

    Propertyi works according to the motto manage centrally, mediate decentrally, is further explained in the communication. "We focus on the niche market of private owners and offer a comprehensive service for everything to do with the sale and rental of real estate," Levent Künzi is quoted there. At the same time, properti's processes are completely digitalized.

    After only ten months on the market, properti has already grown to 40 employees. You are currently looking after "over 300 active properties in German-speaking Switzerland and by then have already managed over 230 brokerages with a sales volume of around 40 million – despite Corona," says Levent Künzi. The two brothers want to carry out a first round of financing shortly. McMakler is named as a role model in the communication. The German company managed to collect 50 million euros and increase the company's value to 230 million euros.