Tag: Immobilienplattform

New digital solutions for the real estate market

SMG Real Estate, part of the SMG Swiss Marketplace Group, is expanding its portfolio with the acquisition of the Swiss business of immoverkauf24 from Hamburg. According to a press release, the acquisition particularly strengthens the digital acquisition of properties for sale. With this step, SMG Real Estate is strengthening the business base of partnered real estate agents and creating new opportunities to broker real estate more efficiently.

The integration of www.immoverkauf24.ch-Portals will take place as part of an asset deal, meaning that employees will not be taken over or integrated. The real estate platform’s business in Germany and Austria will continue unchanged. According to the press release, the background to the takeover is the highly competitive Swiss residential market, particularly for owner-occupied homes for sale. Acquiring mandates is “more important than ever” for real estate professionals, but is also associated with increasing competition for contacts for prospective sellers.

“With immoverkauf24, we are adding another piece of the puzzle to our existing platform portfolio. The platform fits seamlessly into our strategy of providing real estate agents with the best digital tools throughout the entire marketing process – from the acquisition of new sales mandates to successful completion,” says Martin Waeber, Managing Director of SMG Real Estate

SMG Real Estate already operates ImmoScout24, Homegate and Flatfox. It is part of the SMG Swiss Marketplace Group, a network of digital marketplaces operated by TX Group, Ringier and Mobiliar.

November 2025
Partners Group acquires Empira Group

The acquisition strengthens Partners Group’s position as a global property investor. Founded in 2014, Empira Group has a portfolio in the residential sector with a gross development value of around 14 billion euros. Its expertise ranges from project development and fund management to sustainable investment strategies aimed at decarbonisation and affordable housing. Following completion of the transaction, Empira will operate under its brand as a pan-European platform within Partners Group.

Focus on transformative investing
The acquisition comes at a pivotal time in the real estate industry, which is increasingly focused on operational excellence and transformative investing. With this acquisition, Partners Group continues its strategy to expand its vertical depth in key areas such as residential and logistics. The aim is to provide innovative solutions to the growing demand for sustainable and affordable rental housing.

Together for a new era
The partnership combines the expertise with the global platform of Partners Group. Karim Habra, Global Co-Head Real Estate at Partners Group, emphasises: “The operational capabilities enable us to go beyond traditional approaches and usher in a new era of asset transformation.” Lahcen Knapp, founder of Empira Group, adds: “Our shared vision will enable us to efficiently develop and manage residential property for a new era.”

Sector-specific synergies
The acquisition builds on the Group’s recent strategic investments in companies such as Trinity Investments and Citivale. Its property portfolio now has a gross asset value of USD 43 billion, supported by assets under management of USD 15.9 billion.

December 2024
AXA expands property commitment at Newhome

AXA has taken an important step towards expanding its portfolio in the residential sector by acquiring a 20 per cent stake in the established property platform Newhome. The company, which is owned by 19 cantonal banks and around 500 companies from the property sector, plans to increase its share capital by issuing new shares. Following this capital increase, which is still subject to FINMA approval, the ownership structure will be reorganised: 50 percent by the cantonal banks, 30 percent by Next Property AG and 20 percent by AXA.

Dominique Kasper, Head of General Insurance at AXA, sees the investment as a strategic opportunity to strengthen the company’s positioning in the residential sector. Since it was founded in 2012, Newhome has developed into a major property platform in Switzerland. AXA hopes that this investment will not only give it greater access to customers in the home and property sector, but also enable it to serve the insurance needs of the platform’s users more effectively.

Johannes Hoehener, Chairman of the Board of Directors of Newhome, welcomes the expansion of the shareholder base and sees AXA’s strategic investment as an important step in the implementation of the growth strategy. The partnership with AXA is intended to increase the reach of Newhome and contribute to its positioning as a leading regional property portal.

January 2024
Avobis launches real estate platform

Avobis is launching a new real estate platform. Property Captain should cover the entire spectrum from the search to financing, insurance and maintenance to the valuation, purchase or sale of properties, the Zurich-based real estate and mortgage service provider informs in a message . The platform uses artificial intelligence for this purpose. “Property Captain is pursuing the vision of matching the four million residential properties with the individual dream homes of the Swiss population and thus improving satisfaction with the living situation”, Avobis Co-CEO Patrick Schmid is quoted in the press release.

The new Avobis subsidiary is designed as an open platform with an independent network of partners. Around 120 financing partners and 150 brokerage companies were already involved in the launch, Avobis informs. The group was able to win Bank CIC (Schweiz) AG as an innovation partner.

Avobis will bundle all of its own offers for private customers, in particular the corresponding mortgage services, in the new Property Captain Tech AG, is further explained in the announcement. Myriam Reinle is to take over the management of the Proptech. In the press release, Avobis refers to Reinle’s many years of experience in managing online marketplaces and tech start-ups. The designated head of Property Captain was active in the real estate industry for ImmoStreet and Homegate , a company belonging to the TX Group.

August 2021
ImmoScout24 relies on iptiQ

ImmoScout24 wants to offer customers residing in Germany a rental loss insurance. To this end, the real estate platform of the Scout24 Group is working together with the white label insurer iptiQ from Swiss Re , the Zurich insurance group informs in a message . The offer launched under the ImmoScout24 brand covers the complete or partial loss of up to six monthly rents including ancillary costs. The insurance can be taken out and managed online.

"With the digital ImmoScout24 loss of rent insurance, we are providing private landlords with an innovative service that makes renting safer for them," Ralf Weitz, Managing Director of ImmoScout24, is quoted in the press release. This could be particularly relevant in times of the pandemic, says Weitz. ImmoSout24 takes on the role of the registered agent in the partnership.

IptiQ is responsible for covering all insurance-related aspects of the community offer, is further explained in the communication. "With ImmoScout24 we have the ideal partner in Germany to be able to offer customers tailor-made insurance products in the household sector online exactly when it matters", Andreas Schertzinger, CEO iptiQ EMEA P&C, is quoted there.

The Scout24 group belongs to the insurance group Mobiliar and the media group Ringier . In addition to the real estate platform ImmoScout24, the network of online marketplaces operates the platforms AutoScout24, FinanceScout24, MotoScout24, the classified ads platform Anibis and the marketer Scout24 Advertising.

July 2021
Homegate and MoneyPark cooperate

Homegate , a subsidiary of the media company TX Group , and MoneyPark have entered into a strategic partnership. The two companies are convinced that their new partnership offers property seekers added value. According to a press release , Homegate has now integrated digital tools from the mortgage provider MoneyPark directly into its real estate platform.

If interested parties have found a suitable property on homegate.ch, they can have an immediate calculation of whether a purchase is financially feasible for them. If so, you will receive a confirmation of financing including a certificate. This is based on the award criteria of MoneyPark's 150 mortgage lenders. The price range shown also provides guidance when it comes to having to strike quickly in a potential bidding process. It also shows you how much this property would cost you per month.

Homegate doesn't just want to support its users until they find their property, says Simon Herrmann, Business Owner Consumer Services at Homegate. Even after that, “all connection services should be available at one click”. "The fact that MoneyPark advises its customers independently and personally on such an important decision was crucial for us to enter into the partnership." a service environment that is unique in Switzerland, ”says Stefan Heitmann, CEO and founder of MoneyPark.

April 2021
There are great price differences in real estate

Homegate.ch finds big differences in the purchase price of residential properties within Switzerland. Geneva and Zug are proving to be the most expensive cantons to buy a home, as the real estate platform belonging to TX Markets AG writes in a press release. Interested parties can only buy a 1.5 room apartment there for CHF 500,000. The same amount of money can be used to buy a three-room apartment in the canton of Zurich. In the cantons of Uri, St.Gallen and Jura, the budget is even enough for a 4.5 room apartment.

Homegate.ch also detects major differences in property prices within the individual cantons. In some municipalities in the canton of Zurich (Elgg, Gossau or Mönchaltorf), a 3.5-room apartment can be purchased for CHF 500,000. In other municipalities (City of Zurich, Horgen or Männedorf) the money is only enough for a 1.5-room apartment.

Overall, the purchase prices for real estate have risen in all cantons over the past ten years. Real estate has risen most in price in the canton of Zug. There the prices for a 4.5-room condominium rose from CHF 900,000 in 2010 to CHF 1.3 million in 2020. That corresponds to an increase of 45 percent.

The rental prices are also very different depending on the canton. And here, too, Geneva and Zug prove to be particularly expensive. The city of Zurich also has comparatively high rental prices. Appenzell Ausserrhoden or Jura are considered cheaper. In the past ten years, rental prices have increased less than purchase prices.

April 2021
MoneyPark opens its real estate platform

MoneyPark's real estate platform is "consistently built on big data technology", explains the Zurich-based fintech company in a press release . According to her, MoneyPark has now activated theplatform for the general public. Originally what their use was reserved for MoneyPark customers.

Potential buyers or sellers as well as owners of a property can access detailed information about the desired property via the platform, is explained further in the communication. Buyers and sellers also have the opportunity to seek advice from MoneyPark's mortgage and real estate specialists. "The new platform is not only a milestone in MoneyPark's still young company history, but above all a huge gain in transparency for every property seeker, owner and seller", Stefan Heitmann, founder and CEO of MoneyPark, is quoted in the press release.

With its real estate platform, MoneyPark wants to bring "more movement into the Swiss real estate market, which has been static for decades and has not been very innovative," according to the announcement. The company started in 2012 with the aim of facilitating access to the real estate market. “With our new platform offering, we can reach out to our customers much sooner and much longer and help them to fulfill their dream of owning a home,” says Heitmann.

January 2021
UBS real estate platform integrates FinanceScout24

The key4 open real estate platform is intended to provide customers with all the services they need to purchase and manage their own home, explains UBS in a press release . Key4 offers, among other things, a management of the mortgages, where you can choose from the offers of different lenders for each tranche. This is "unique in Switzerland", writes UBS.

The big bank wants to expand its platform through strategic partnerships. The digital one-stop shop for finance and insurance topics , FinanceScout24, was the first financing broker to be won, UBS informs in the press release. "The partnership with FinanceScout24 is the next logical step in expanding our ecosystem and part of our long-term strategy to become the market leader in the platform business", Martha Böckenfeld, Head of Digital Platforms & Marketplaces, is quoted there.

In return, FinanceScout24 customers can use the full range of key4 products. "Through the cooperation with key4, we are expanding our portfolio with a strong partner and are now offering our users an even larger range of suitable financing solutions for their personal dream home", Jan Hinrichs, Managing Director of FinanceScout24, is quoted in the press release. The company is part of Scout24 Schweiz AG . Ringier AG and Mobiliar each hold half of the network of online marketplaces.

December 2020