immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Immobilienportal

  • CH Media joins property portal

    CH Media joins property portal

    The capital increase at Newhome leads to a redistribution of shares. The 19 participating cantonal banks reduce their stake to 39.25 %, Next Property AG with 536 companies in the property sector now holds 23.35 %, AXA 17.4 % and CH Media joins as a new shareholder with 20 %. The aim is to strengthen the platform as a leading regional property portal in the long term.

    Media power meets property expertise
    The investment brings together two different but complementary areas of expertise. While Newhome has many years of experience in digital marketing and platform operation, CH Media contributes its media market power and regional roots. This combination is intended in particular to further expand the visibility and relevance of the platform in the market.

    A strategic step into a growth market
    CH Media is thus further expanding its activities in the digital classifieds business. In addition to job portals, the property sector is now also being tapped into as an attractive growth area. CEO Michael Wanner sees the investment as a consistent element of the corporate strategy and emphasises the potential to expand the user base.

    Fairness and partnership
    The existing shareholders expressly welcome CH Media’s investment. It remains clear to them that Newhome should grow as a transparent and fair property portal, without selling data, without interfering in transactions and without one-sided pricing. The common goal is to sustainably expand the portal in the service of users.

    Strengthening under its own steam
    CH Media’s participation is an example of a new phase in the digital property market. Platforms that are supported by cooperation between media companies and industry players are gaining in importance. Newhome is positioning itself as a regionally rooted, independent alternative and is sending out a clear signal against monopolisation in the online property business.

  • Zeix revolutionises the user experience on Newhome with a new design

    Zeix revolutionises the user experience on Newhome with a new design

    The Newhome property portal has been shining in new splendour since the end of March. The redesign, for which Zeix and Exanic were responsible, presents itself in an appealing mint colour that stands for freshness and clarity. This colour underlines the desire to offer searchers and advertisers a platform that is not only visually appealing, but also sets standards in terms of user guidance and functionality.

    Sabrina Schmid, Senior UX Manager at Newhome, emphasises the improved user-friendliness at the heart of the redesign: “We have revised our design with a clear focus on the needs of our users. The result is intuitive navigation that allows users to find the information and offers they want more quickly and effectively.” Simplifying operation and focussing on the portal’s essential functions should provide users with a seamless experience.

    Silvio Frei, Head of Marketing & Communications at Newhome, emphasises the importance of a mobile-optimised website: “The majority of our users access our portal via mobile devices. It was therefore particularly important to us to make the design responsive and significantly improve loading times.” This optimisation reflects the desire to offer site visitors an optimal user experience, regardless of the device they use to access the site.

    The new design of Newhome is not only a visual refresh, but also represents the adaptation to current and future needs of users in the digital property market. The standardised design and clear language in the new campaign design communicate the portal’s core products – searching and advertising – consistently across all channels. With this step, Newhome is setting new standards in digital property search and marketing by creating a user-centred experience that simplifies access to property information and services.

  • AXA expands property commitment at Newhome

    AXA expands property commitment at Newhome

    AXA has taken an important step towards expanding its portfolio in the residential sector by acquiring a 20 per cent stake in the established property platform Newhome. The company, which is owned by 19 cantonal banks and around 500 companies from the property sector, plans to increase its share capital by issuing new shares. Following this capital increase, which is still subject to FINMA approval, the ownership structure will be reorganised: 50 percent by the cantonal banks, 30 percent by Next Property AG and 20 percent by AXA.

    Dominique Kasper, Head of General Insurance at AXA, sees the investment as a strategic opportunity to strengthen the company’s positioning in the residential sector. Since it was founded in 2012, Newhome has developed into a major property platform in Switzerland. AXA hopes that this investment will not only give it greater access to customers in the home and property sector, but also enable it to serve the insurance needs of the platform’s users more effectively.

    Johannes Hoehener, Chairman of the Board of Directors of Newhome, welcomes the expansion of the shareholder base and sees AXA’s strategic investment as an important step in the implementation of the growth strategy. The partnership with AXA is intended to increase the reach of Newhome and contribute to its positioning as a leading regional property portal.

  • Johannes Hoehener becomes new Chairman of the Board of Directors of newhome

    Johannes Hoehener becomes new Chairman of the Board of Directors of newhome

    There is a change at the top of newhome.ch AG. Johannes Hoehener, a fintech and digital expert, will take over responsibility. He will be supported by the current Chairman of the Board of Directors, Jan Werkman, who will now serve as Vice Chairman. The change goes hand in hand with the targeted growth and expansion of newhome.

    Technology expertise for future orientation
    Johannes Hoehener, a digital mastermind with an excellent network in the financial centre, brings more than 25 years of technology expertise from the financial and telecom industry. Among other things, he held a management position at Swisscom for several years: From 2014 to the end of 2021, Hoehener led the influential fintech cluster at the telecoms company and most recently advised Swisscom in the areas of digital assets and trust services. He has been a member of the newhome Board of Directors since June 2021, most recently as Vice President.

    Goal: regional, digital and networked
    Dr. Roman Timm, CEO of newhome.ch AG: “With the change in the Board of Directors, we are strengthening the direction of regionalisation we have already taken and our intention to provide the best customer-centric service for real estate seekers and sellers.” In addition to the new top management, the Board of Directors of newhome.ch AG is composed of the following members: Jan Werkman (Vice Chairman of the Board of Directors, independent), Dr. Christian Schmid (Member of the Board of Directors NNH Holding AG, President of the Executive Board SGKB), Stefan Studer (Member of the Board of Directors NNH Holding AG, Member of the Executive Board LUKB), Prof. Dr. Dr. Christian Wunderlin (Member of the Board of Directors Next Property AG), Robert Hauri (Member of the Board of Directors Next Property AG, CEO Intercity Group). The board thus has the relevant expertise and experience for the further development of the company.

  • Asking rents continue to rise

    Asking rents continue to rise

    The coronavirus pandemic has hardly left any traces on the market for rental apartments, writes homegate.ch in a message on the annual review of the homegate.ch rental index. It is created monthly by the real estate portal owned by the TX Group in collaboration with Zürcher Kantonalbank . For 2020, the rent index shows an increase in asking rents for apartments of 0.9 percent year-on-year. This means that apartment rents have even risen faster than in the previous year, explains homegate.ch.

    The analysts observed the sharpest increase in rental prices in the year under review with 2.7 percent in Appenzell. In the cantons of Geneva, Thurgau, Zug, Graubünden and Zurich, rents have also risen faster than the Swiss average, with values between 2.6 and 2.3 percent, the press release explains. Rising net immigration is mentioned as the background for the rental price development.

    The gap in rent prices between urban and rural cantons that had prevailed in previous years was weakened in the reporting year, the analysts further explain in the press release. On the one hand, they attribute this to the concentration of the construction industry in urban regions. On the other hand, the work in the home office, which was funded during the pandemic, "led to evasive effects in the countryside". Urban living remains in trend despite the pandemic.