immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Immobilienvermarktung

  • From the field: Why pole position counts in the region

    From the field: Why pole position counts in the region

    “I was hesitant at first,” says Rita Jeggli, real estate agent from Central Switzerland and owner of Perfect Living AG. “But after I booked Regional Highlight, I very quickly realized what a difference it makes that our properties are now placed at the top in our region and that visibility is improved as a result. Especially if the property is in a location that is not necessarily searched for at first glance. The inquiries came in noticeably faster, which of course makes me particularly happy!”

    Photo: Rita Jeggli

    The principle is simple but effective: properties advertised with Regional Highlight appear at the top of the search results on ImmoScout24 and Homegate for the duration of the campaign. “In the past, I often had to put my customers off if an advertisement didn’t generate the desired response,” reports Jeggli. “Today, the situation is different.” The exclusivity is particularly attractive, she adds. There are only three places available per district. Anyone who secures one of these benefits from a premium positioning that can make all the difference, particularly due to the intense competitive pressure. “The fact that there are only three spaces per district makes the product particularly attractive for us,” says Jeggli. “It makesPerfect Living AG more visible”.

    The offer is flexible: 1, 3, 6 or 12 months are available to choose from. This allows real estate agents to decide whether they want to position a property prominently in the long term or achieve a particularly high level of attention in the short term. “We really appreciate this flexibility,” says Jeggli. “Sometimes a property only needs a brief boost, sometimes we want to keep a prestigious property in the spotlight for longer.”

    Regional Highlight is part of SMG Real Estate’s Listing Performance portfolio and complements the Top Listing and Premium Top Listing products. While the latter offers nationwide reach and flexibility, Regional Highlight aims to have a lasting impact on the local market. In a real estate market characterized by strong competition and the recurring challenge of winning hard-fought mandates, Regional Highlight offers a decisive advantage: the right people become aware of an offer at the right time. For real estate agents like Jeggli, this means one thing above all: satisfied customers, faster deals and sustainable growth for their own company.

    Interested? You can find more information on how to advertise your properties from pole position here.

    Hit list without regional highlight
    Hit list with regional highlight
  • No more cold calling: search less, sell more

    No more cold calling: search less, sell more

    In direct contact with their clients, estate agents are undisputed professionals, from the presentation of the property to the closing of the sale. The challenge, especially in a market with drastic excess demand, lies in making these contacts in the first place. How do you find out who will soon want to sell their detached house or condominium? And how to stand out among the numerous real estate professionals in your own region?

    There must be a better solution than cold calling and flyers. And there is! Thanks to SMG Real Estate’s “Seller Leads” option, estate agents can quickly and easily gain direct access to a steady stream of new sales mandates. Each individual lead is personally checked and qualified by the SMG Real Estate team. This means that these are leads from owners with a genuine intention to sell and a willingness to become an estate agent. And that’s not all: the leads are also specifically assigned to a zip code.

    This careful pre-qualification guarantees contacts with a high probability of closing, which minimizes wastage and increases the chances of a mandate. Or to put it simply: Search less, sell more. Thanks to this established system, real estate professionals benefit not only at minimum risk, but also with maximum efficiency. This is because the offer goes beyond traditional lead portals by dealing with personally verified sales intentions instead of unqualified online inquiries. The focus is therefore clearly on quality rather than quantity thanks to leads that are exclusively allocated regionally.

    What’s more, the conditions are completely transparent: no minimum term or minimum purchase as well as predictable costs per lead and participation only if the mandate is successfully completed. All this guarantees flexible, success-based cooperation in the lead business. Once the contract has been concluded, the leads are activated directly in the Business Manager without the need for other systems. At the same time, each lead allocation to the respective real estate professional is clearly traceable and a refund is provided in the event of unfulfilled quality guidelines.

    In combination, seller leads from SMG Real Estate not only provide an unbeatable offer, but can also be ideally scaled as a sales channel. Not only can brokers grow through systematic mandate acquisition, they can also decide individually whether and how many qualified leads they would like to obtain based on their current resources. And this can be planned, because the sustainable pipeline secures future mandates and thus reduces idle phases. This creates the best possible relief and flexibility in day-to-day business.

    Find out more.

  • Digitally visible, locally present

    Digitally visible, locally present

    In the digital world, two aspects remain as relevant as they are challenging: visibility and proximity. Their successful implementation is the key to success, especially for real estate professionals. This is because both sellers and buyers, as well as estate agents, often have regional roots.

    At the same time, this presents an opportunity that SMG Real Estate’s Visibility can put into practice in the best possible way. The innovative solution places real estate agencies exactly where potential sellers are particularly present – in combination with a focus on the desired region. For as little as CHF 99, Visibility helps agencies to present themselves in the best possible light on ImmoScout24 and Homegate. This makes them visible where current and potential sellers are looking for reliable partners. This not only increases their reach in the relevant region, but also strengthens the professionalism of their presence – which leads to more sales mandates. In addition, visibility is maintained permanently, even if no advertisements are placed temporarily.

    Banner placement with reference objects

    Banner placement

    Agency directory

    Real estate price atlas

    Agencies with a larger geographical focus also have the option of individually compiling additional districts.

    In addition to placement in the search results lists, Visibility offers a whole range of other attractive benefits to strengthen and position the company’s presence in the desired district: Agencies can use their digital business card to convey a higher level of professionalism.

    It is now also possible to display reference properties and highlight listed agents even more prominently.

    The business card is also automatically ranked on Google, which further multiplies its visibility. Agencies are also displayed in the company directory and in the real estate price atlas as a regional expert in an optimal position, allowing them to increase their visibility by a further 400 percent overall.

    Find out more:

    swissmarketplace.group

  • PropTech start-up develops AI solution for property

    PropTech start-up develops AI solution for property

    The start-up Nestermind, which specialises in AI-supported automation solutions in the real estate sector, has successfully completed a substantially oversubscribed pre-seed financing round, according to a press release.

    The fresh capital will be used to further develop the technology and boost the company’s national and international market presence. The Agentic AI software developed by Nestermind enables easier management of property listings, better customer communication and faster sales processes.

    “We are proud to have such experienced and strategically valuable partners at our side who share our vision of taking property marketing to a new level,” said co-founder and CEO Lucas Pelloni.

    The platform opens up new ways for players in the property industry to network in a data-driven ecosystem. “We are thus creating enormous efficiency potential and paving the way for a new way of working in the property industry,” co-founder and CTO Severin Wullschleger is quoted as saying.

    According to the company, the software is particularly tailored to the needs of smaller SMEs in the property sector. By automating tasks such as lead generation and CRM management, they can increase efficiency and save time without having to invest in complex systems.

    According to the press release, the financing was concluded with the participation of a round of investors comprising “well-known personalities from the property sector, renowned family offices and leading property companies”. The amount was not disclosed.