immo!nvest – Die Plattform für Standorte und Immobilien

Tag: immoInnovation

  • That was the (PropTech) year …

    That was the (PropTech) year …

    The money seems to be on the street at the moment. A number of well-known financing rounds were closed and numerous seed funding was obtained. In addition to the professional venture capital companies, there were increasingly also corporates who want to cut a piece of the (PropTech) pie here – among other things, to secure appropriate product know-how and digital competence in the company.

    More and more insurance companies and banks have used the past twelve months to build their own “living” ecosystem. What was planned and designed in the “Corona year” 2020 was implemented in 2021 – with the aim of strengthening the company’s own market position, for example in the mortgage business, in real estate marketing or in the area of insurance solutions.

    Mobiliar made the most of the talk with its ecosystem ventures. The insurance company has set up the Liiva joint venture with Raiffeisen, among other things, in order to use this platform to give its customers access to the living ecosystem and to establish a continuous value chain. But Credit Suisse, the mortgage specialist Moneypark and the data specialist PropTech Pricehubble also recently announced their partnership with the aim of creating a service and information platform for homeowners. And for the cantonal banks, who have been on the market for a long time with the newhome.ch platform, real estate is part of their core business. With a substantial participation of three cantonal banks in the PropTech company emonitor, a leader in the digitization of letting and marketing processes, a further step towards the living ecosystem has been taken.

    The past year was also marked by mergers and amalgamations of existing business models – such as the portal and solution provider Flatfox and the management solution Aroov. The announcement of the merger of several real estate portals such as homegate.ch and ImmoScout24 under the Swiss Marketplace Group (SMG) brand, a joint venture between TX Group, Ringier, Mobiliar and General Atlantic, has really hit the mark.

    So it will be exciting to see how things will continue in the new year and what concrete successes we will observe. The basis has been created in many ways, but there is certainly still a lot to be done at the level of organization, restructuring and governance. And the topic of sustainability will probably also be mentioned more often in the new year …

    You can find more impulses at PropTechMarket: https://proptechmarket.net/impulse

  • Learn faster than change

    Learn faster than change

    In contrast to earlier, more linear revolutions, digital change is advancing exponentially. That means, you don’t notice anything for a long time, and suddenly the change is there. In contrast to the film, music or car industries, which were surprised by Netflix, Spotify or Tesla, this development should not be overslept. “And that is exactly why it is particularly worthwhile to invest in innovations and stay on the ball,” said Mario Facchinetti in his presentation at this year’s Swiss ImmoTable in the building arena in Volketswil, Switzerland. The name of his company PropTechMarket stands for technology-driven, new innovations (property technology), which are becoming increasingly important for the real estate industry.

    Technologies should be used where they are superior to humans. Often enough, the change is creeping: “Ten years ago no taxi driver would have expected that a tech company from San Francisco called Uber could ever compete with him. Or to put it quite simply: Nothing remarkable happens for a long time, with many new companies putting themselves in a starting position, collecting data and experience, ”says Facchinetti. So far, no company has succeeded in turning the real estate industry upside down. However, many companies were working on this vision. Now it’s about building experiences faster than digital change advances.

    New technologies are revolutionizing the market: “One can imagine that we will need different skills in the future than we do today,” says Facchinetti. “Many courses are hopelessly out of date. And soon the question arises as to whether it would be better to hire a graduate with a master’s degree or a lateral thinker with a lot of practical know-how. ” Investing in innovation gives you the time to react to new market conditions. There are currently around 7,000 new companies at work around the world who want to win part of the real estate pie. And in contrast to five years ago, these young savages are increasingly receiving risk capital from investors in order to gain a foothold in the industry with competitive prices.

  • Smart new (real) world

    Smart new (real) world

    So what are the areas of competence in which we should operate safely in the future?
    A lot can be subsumed under the term tech knowledge : The increasingly software-based solutions require, among other things, to deal with interface adaptation and web integration. Mastering programming languages could become an individual competitive advantage. No more targeted marketing campaigns without data analytics know-how. And it is certainly not wrong to deal with blockchain technology and terms like DeFi and NFT …

    However, it is not just about technological knowledge itself, but also about the correct use of technology and the new digital possibilities. Cloud-based application programs and virtual team applications are springing up like mushrooms – without conscious effort and targeted handling, these helpers can quickly become time wasters and burnout accelerators. “Ordinary employees” will also have to deal more and more with the topic of cyber security.

    Last but not least, a new understanding of leadership and collaboration is also required. The often traditional hierarchical thinking in the group certainly does not have the potential of a modern leadership model. However, the pure startup peer-to-peer culture without procedural rules is not the golden way either. Above all, it requires mindfulness and participation, sensible autonomy and personal responsibility as well as a new culture of error. Plans and activities must be able to be adapted quickly and flexibly – from this point of view, agile methods are therefore a must in (project) management in the future.

    You can find more impulses here: https://proptechmarket.net/impulse

  • 2. Global Real Estate Run

    2. Global Real Estate Run

    Autumn is approaching with great strides and with it, unfortunately, the time of increasing corona case numbers again. A decentralized team event outdoors provides planning security and does not require a certificate or the associated organizational effort. Companies can register as an entire company or only participate with individual teams. An ideal opportunity for a strategy walk away from the hectic everyday life – or just for a nice chat among work colleagues.

    For this purpose, some companies used the event last spring for additional team building measures and spontaneously organized an aperitif reception, started their own slack channel to strengthen the (international) team spirit or decided to collect waste along the entire route Communicate this good deed through social media. Interested parties can find more impressions of the past event here .

    There are no special requirements for participation, only the will to complete 6 kilometers within 24 hours. Whether jogging or ambitious walking is up to each participant. After registering, the participant receives access to a geotagged app. The route can be chosen freely by the private persons / teams regardless of location.

    With this initiative, the organizers want to draw attention to innovation and sustainability in the real estate industry. Everyone can contribute to this. Because sustainability is not a local but a global issue. Just like the Global Real Estate Run . As a “green” sign, thanks to the main partners Unispace , Immo! Nvest and PropTechMarket , a tree is planted for every kilometer covered.

  • 2. Global Real Estate Run

    2. Global Real Estate Run

    Autumn is approaching with great strides and with it, unfortunately, the time of increasing corona case numbers again. A decentralized team event outdoors provides planning security and does not require a certificate or the associated organizational effort. Companies can register as an entire company or only participate with individual teams. An ideal opportunity for a strategy walk away from the hectic everyday life – or just for a nice chat among work colleagues.

    For this purpose, some companies used the event last spring for additional team building measures and spontaneously organized an aperitif reception, started their own slack channel to strengthen the (international) team spirit or decided to collect waste along the entire route Communicate this good deed through social media. Interested parties can find more impressions of the past event here .

    There are no special requirements for participation, only the will to complete 6 kilometers within 24 hours. Whether jogging or ambitious walking is up to each participant. After registering, the participant receives access to a geotagged app. The route can be chosen freely by the private persons / teams regardless of location.

    With this initiative, the organizers want to draw attention to innovation and sustainability in the real estate industry. Everyone can contribute to this. Because sustainability is not a local but a global issue. Just like the Global Real Estate Run . As a “green” sign, thanks to the main partners Unispace , Immo! Nvest and PropTechMarket , a tree is planted for every kilometer covered.

    Registration and more at: www.globalrealestaterun.com

  • The digital, meaningful and forgery-proof alternative to the debt enforcement extract

    The digital, meaningful and forgery-proof alternative to the debt enforcement extract

    There is an enormous amount of dynamism in the real estate market. The apartment carousel also rotates correspondingly quickly. Supply and demand find each other easily and directly via digital platforms. Because the web clearly shows what the rental property has to offer. In the further process, however, the creditworthiness of the potential tenant remained opaque until a year ago. Despite the excerpt from the debt enforcement register that those interested in the rental property had to submit. Because even this document, which at that time still had no alternative and was therefore indispensable, with a cumbersome name and the same procurement method, did not provide the landlord with any clarity. On the one hand, the conventional extract only shows the debt enforcement situation at the current place of residence. Any debt enforcement proceedings at previous places of residence remain invisible – the more than 400 debt enforcement offices in Switzerland are not networked. On the other hand, the document, which is still issued on paper, can be ‘corrected’ fairly easily. Accordingly, trickery is often used here with unpleasant entries.

    More trust, less uncertainty with CreditTrust …
    It is therefore not surprising that the newly developed CreditTrust certificate, launched in 2020, has established itself as an innovative and extremely reliable creditworthiness certificate with property managers within a few months. The digital, blockchain-secured certificate cannot be falsified, uses the two largest creditworthiness databases in Switzerland to determine solvency and only brings advantages on all sides: the landlord minimizes his risk of rent defaults many times over and the prospective tenant can deal with it within show the certificate issued in three minutes as really solvent and trustworthy.

    … and gain a multiple of security and expressiveness
    Almost as quickly, the CreditTrust certificate made it into the group of nominees for this year’s Real Estate Award in the management category. The award recognizes key projects and innovations that change the market and give impetus to the Swiss real estate world. The joy of all three companies involved in the development of the CreditTrust certificate – Intrum AG, CRIF AG and Certifaction AG – about the nomination was correspondingly great: Manuel Zollikofer, CRIF AG, Benoit Henry, Certifaction AG and Martin Honegger, Intrum AG, are themselves unanimously: “The nomination is valuable recognition. It confirms to us that with CreditTrust we have created a radical innovation that the market has been waiting for. ” The founders and innovators are well aware of the real estate industry’s difficulties with the debt enforcement extract: “We are proud to have set a new digital standard together. CreditTrust has not simply replaced the debt enforcement register extract. The digital certificate is many times more secure, more meaningful and more digital than a conventional debt collection register extract. “

    A large market is open to the reliable, digital certificate
    The CreditTrust certificate entered the market with great success. It is to be expected that the digital certificate will soon completely replace the conventional debt enforcement register extract due to its qualities and advantages. In view of the 3.2 million debt enforcement register extracts ordered annually in Switzerland for a variety of purposes, the predicate ‘radical innovation’ for CreditTrust does not only apply to its effect in the real estate industry.

  • Far superior to drones

    Far superior to drones

    New construction projects can be digitally modeled using drone recordings. With the help of software, the planned object is, so to speak, “inserted” into the property and surroundings images received by the drone. This Building Information Modeling (BIM) creates realistic visualizations of a new building project in two or three-dimensional views. Object-strategic statements can thus be made reliably, quickly and cheaply.

    Drones are also used for construction-related work themselves. One of the most recent applications is the computer-controlled use of drones for painting facades. The flying robotic helpers can be controlled very precisely and can fly very close to a wall. So it is possible to paint facades without work preparation and erection of scaffolding. In addition to saving time, this is also a step forward in terms of safety on the construction site.

    Another area of application is that for inspections and damage tests of buildings and structures – for example the use of drones for roof inspections. Due to the high altitudes and good stabilization in flight, drones can also be used in historic buildings, such as churches. But drones can also be used comfortably and safely to check building cracks, glass damage or hard-to-reach areas. Thanks to the high resolution of the images, even the finest damage can be detected and these images can be saved for later documentation purposes.

    You can find impulses around innovations in the real estate and construction industry here: https://hubs.li/H0RQl480

  • Focus on ecosystems

    Focus on ecosystems

    An ecosystem is basically the interaction between different stakeholders in a defined area of a human need – for example mobility, health or living. The increasing trend towards ecosystems can be seen in different areas of life. Depending on their relationship with the end consumer, the various players in an ecosystem can assume three different roles: that of the “orchestrator”, that of the “implementer” or that of the “enabler”.

    The orchestrator has direct contact with the end customer and takes over the management of the customer interface via a digital B2C platform. Well-known examples are Amazon or Airbnb. Put simply, these companies are responsible for identifying the needs of customers and matching them with the right products and services from companies. In this context, the latter are the implementers – in the “living” ecosystem, for example, providers of PropTech solutions or insurers and banks themselves with their respective products and services. The companies that act as supporters for the other two groups are enablers . These do not come into direct contact with the end consumer. In fact, most companies in an ecosystem are enablers – such as suppliers of product components or software. They form the backbone of the ecosystem, so to speak.

    This interaction is essential in the increasing battle for market share. That is why more and more insurance companies and banks are also participating directly in PropTech companies – among other things, in order to be able to offer their services in a more user-friendly and cost-efficient manner by means of digitizing their own value chain. The extent to which insurers and banks will play the role of orchestrators in the future remains to be seen. What is certain is that you can secure customer interfaces through a functioning ecosystem – because many experts agree: In the future, the focus will be on digital ecosystems.

    You can find more impulses on the topic here: https://proptechmarket.net/impulse

  • 5 good reasons for a tech check

    5 good reasons for a tech check

    There are several reasons why it is worthwhile for a company in the real estate business to embrace new technologies.

    Attractiveness for employees: High potentials and well-trained employees want to work in companies that are agile and digital. In order to be able to keep up with the future “war for talents”, digital company DNA is almost a “hygiene factor”.

    Creation of efficiency and transparency: With new solutions – for example in the field of artificial intelligence and data analytics – resources can be bundled correctly, investment decisions can be made well-founded, and rental and sales processes can be processed faster and more cost-effectively.

    Minimizing risks: Through the targeted use of technologies, data can be generated, structured and analyzed in order to improve the basis for decision-making and thus minimize risks.

    New options for monetization: Disruptive new technologies such as blockchain technology are “business enablers” and promote the development of new business models, ecosystems and collaborations.

    Improvement of the user experience: New technologies such as virtual or augmented reality enable a completely new user experience. This type of convenience will become standard in the future and customers will probably no longer want to do without it.

    You can find an overview of new technologies and PropTech solutions here: https://hubs.li/H0RQjYL0

  • Visualization solutions: an emotional stimulus

    Visualization solutions: an emotional stimulus

    Whether renting or selling – the demand for visualization solutions in the real estate and construction industry is increasing noticeably. Depending on whether it is an existing property or a new construction project, different solutions are used. With the former, 360 ° tours are often used – increasingly interactive, with the latter often virtual reality solutions – adapted to the property and the target group.

    Not every buyer or tenant can imagine an empty room furnished. This is where virtual home staging solutions help to make the sparks jump. With this tool, inexpensive condominiums or rental properties can also be designed in a visually appealing way and thus conveyed more quickly. Further solutions enable the virtual inspection of rooms that are yet to be built. Using stand-alone virtual reality glasses, planning errors can be seen virtually and thus avoided later. In addition, planned trades can be inspected together – for example with the client or architect. The "immersion" and actual experience of the premises gives security and a good feeling.

    In addition, there are also complete virtual solutions on the market that digitally map different phases of the real estate cycle: from the outlined project vision and prototyping to visualization concepts for marketing and management.

    You can find an overview of quality-checked visualization solutions here:
    https://proptechmarket.net/tools

  • PropTech: The 3 most important Success Drivers

    PropTech: The 3 most important Success Drivers

    According to the Gartner Hype Cycle, every new technology is initially subject to high or exaggerated expectations. After a “cycle of disappointment” follows a “phase of enlightenment”, from which solutions then arise at a realistically increasing level of productivity. Data science, robots and drones, virtual and augmented reality or artificial intelligence are just a few of these basic technologies. The blockchain is one of the last technological hype triggers. We will see promising developments and use cases in these areas over the next few years.

    The challenge for a PropTech company is to develop a successful business model or product or service with the corresponding problem-solving potential and scalability from one of these basic technologies. In this context one often hears terms like SaaS or DSaaS. “Software as a Service” (SaaS) is a cloud service model in which applications and data are located in the cloud and thus on the PropTech provider's servers. With “Data Science as a Service” (DSaaS), the data supplied to the cloud is processed by the provider, analyzed using an algorithm and fed back to the customer as findings.

    But this is only one side of the coin. The established companies in the real estate industry must also recognize the added value of these products and services and be prepared to pay for them. The driver for real estate entrepreneurs will certainly be the cost and efficiency side, but also or above all the needs of their customers. Anyone who aligns their business model to a megatrend – such as sustainability, big data or future work – is fundamentally not wrong here.

    You can find out more about successful business models here:
    https://proptechmarket.net/loesungen

  • PropTech trend has reached investors

    PropTech trend has reached investors

    A lot of capital is currently flowing into startups. In 2020, over CHF 2 billion flowed into Swiss start-ups. Across Europe, more than 500 million euros per year have recently been invested in startups dedicated to digitizing the real estate industry (source: Swiss Venture Capital Report 2021, European PropTech Trends 2020). In addition to professional venture capital companies, it is increasingly corporate investors and business angels who want to cut a piece of the (PropTech) pie here. This is due, on the one hand, to the situation on the financial markets – keyword negative interest rates – but on the other hand it is certainly also due to the digital transformation and the efforts of companies to secure appropriate product know-how in the company.

    But how does a startup actually define itself? Not every young entrepreneur is automatically a startup entrepreneur. According to the definition of the Swiss Startup Radar, a scalable business model and ambitious growth plans must be in place and the focus must also be on international sales markets. The business model is based on a science and technology-based approach and a focus on innovation. Last but not least: the donors are return-oriented, their investments should pay off.

    Funding generally takes place in different financing rounds. Depending on the development stage, one speaks of seed investments, Series A and Series B financing rounds for the early phases, Series C, D, E, etc. for the later stages – until a possible exit follows at some point, for example through an IPO or the sale to a large investor. An exit is, so to speak, an indicator of the “maturity” of a startup ecosystem and is important for the system’s own dynamism: it produces selling (previous) investors and founders who, in turn, reinvest in new startups or re-establish startups.

    You can read more about innovation strategy and startup financing here:
    https://proptechmarket.net/impulse

  • City Pop: New app for microliving

    City Pop: New app for microliving

    City Pop combines the need for microliving apartments with social living. This is how City Pop differs significantly from other microliving providers. «Our app should meet the needs of our guests and meet the requirements for sustainable living. All services relevant to everyday life can be accessed centrally in one place and are easy to use. We also want to provide tenants with an uncomplicated platform on which they can network and exchange ideas. The aim is to create a real community that helps new tenants to integrate into the respective city, ”explains Manuel Sassella, CEO of City Pop.

    Innovation and flexibility
    The app is the heart of City Pop and the key to the City Pop apartments and the associated services. For example, the apartment can be viewed autonomously before booking. A time slot can be reserved via the app during which individual access to the apartment is possible. Booking and management of the rental agreement for the apartment, ancillary rooms and services are also carried out directly via the app. City Pop confirms the conclusion of the contract in just under 30 minutes and unlocks the virtual house key. «Last year we focused on creating a new and leaner user interface – using solid, secure and scalable technologies. A brand new, engaging and interactive experience that adapts to the needs of our guests, not the other way around. The focus is on innovation and maximum flexibility, ”says Alex Sassella, City Pop's Chief Technology Officer and responsible for the development of the app. The experiences and needs of the guests are continuously integrated into the further development of the entire City Pop concept via the app's feedback functions and thus also flow into the future design of the houses and apartments.

    Community idea in the foreground
    In addition to the additional services such as laundry and cleaning service, delivery service or car and bike sharing, the app also offers "house chat" – the opportunity to easily get in touch with neighbors, to meet up and exchange ideas. The “Around you” column shows what offers and activities are available in the area. City Pop's social living concept includes not only virtual, but also physical spaces that are intended to promote exchange, such as common rooms for events and coworking spaces.

    City Pop is expanding nationally and internationally
    City Pop is the first provider in Switzerland to have developed a holistic microliving concept in which living space, innovative technology and social community ideas go hand in hand. The implementation takes place at national and international level. In Switzerland, the Swiss company offers apartments in Zurich and Lugano. The occupancy rate in the apartments is over 98% on average. Further projects in Lausanne, Zurich, Geneva and Basel are under construction and will be ready for occupancy over the next two years. In addition, City Pop took over around 1,300 apartments in Switzerland and Europe last year, which are currently being converted in accordance with the City Pop concept. Including cities like Milan, Amsterdam, Paris, London, Dublin, Berlin, Frankfurt and Prague. City Pop aims to operate 15,000 apartments in 57 major European cities by 2025.

    Further information on City Pop's innovative living concept is available at: www.citypop.com
    Download the app from the Apple App Store and the Google Play Store

  • Global Real Estate Run: Event with follow-up boost

    Global Real Estate Run: Event with follow-up boost

    Almost 1,400 participants from 46 countries and 6 continents ran for the “good cause” and set a sustainable example. With the cultivation of 6,000 trees, one for every kilometer covered, approx. 132 tons of CO2 are offset per year.

    According to the motto “Do good and talk about it”, the organizers thank all participants and look forward to one or the other great additional commitment as part of the running event sponsored by Homegate AG , SPG Intercity Zurich AG and PropTechMarket in Switzerland. Numerous pictures, insights and experiences were shared on the set up social media wall.

    Meno Lammers, founder of the PropTech for Good initiative in the Netherlands, collected a lot of rubbish from the roadside on the 6-kilometer route and thus gave the sustainability initiative its own “green stamp”. Others, on the other hand, used the Global Real Estate Run for their team building and were pleasantly surprised that the team spirit is still absolutely present despite the minimized exchange opportunities during the lockdowns. H&B Real Estate awaited the participating employees in Zurich with a spontaneous Slow Food aperitif and outdoor exchange. BuildingMinds, based in Berlin, used the participation for new employees to not only see their colleagues via virtual collaboration platforms, but also to get to know them personally in corona-compliant teams of two. PriceHubble was represented by 100 employees, friends and families in several countries – in Japan, Tunisia, France, Germany, Italy, Austria, Switzerland, Russia, Ukraine and Singapore. Photos and videos were shared on a dedicated Slack channel, thus reawakening the international team spirit even in times of canceled business flights. However, many participants simply enjoyed the run for themselves, as a short break "to ventilate their heads" and to make room for new ideas.

    More stories and posts at:
    globalrealestaterun.com/socialmediawall

  • New energy solutions at the start

    New energy solutions at the start

    The use of fossil fuels still dominates, especially in the area of heating living space. Thanks to innovative technologies, new climate-friendly alternatives are emerging here – for example, heating with sea thermal systems or the use of waste heat from computers. Both approaches use existing heat sources to heat buildings.

    Lake thermal energy is one of the youngest forms of energy generation and makes use of the lakes as huge heat stores. In summer, the lakes absorb the sun's warmth and give it off slowly. Even when it is below zero, the lake water retains a certain temperature in the depths – ideal for extracting heat from the water in the lower layers and using it as a natural source of heat. The water is then returned to the lake in a cooler condition. This is harmless to the ecosystem and to a certain extent even counteracts climatic warming. With this technology, the largest lake thermal project in Switzerland is successfully launched in Lucerne.

    The Paris startup “Qarnot” takes a different approach and relies on the waste heat from computers. Instead of laboriously cooling computers in large server rooms, they are built into radiators. In this way, data flows in the radiators instead of water. The decentralized computing power is sold to large companies, the digital radiators themselves to private households. After the initial investment, they no longer have any heating costs. The more heat is desired, the more data power is generated. The data is encrypted and is not saved, so it is not possible to trace which data is flowing. The same thing works with hot water boilers – an entire residential complex in Bordeaux has already been equipped with this technology. Due to the increasing amounts of data around the world, the future potential seems enormous.

    Read more about intelligent solutions here:
    https://proptechmarket.net/loesungen