Tag: ImmoScout24

SMG Real Estate: Reach interested parties who are looking for exactly what you have to offer

Those who pursue the goal of successful real estate marketing rely above all on one tool: the efficient approach to potential interested parties. This is the demanding task of drawing attention to current new construction projects or already existing properties with appealing communication that is as accurate as possible. This can be achieved without much effort with a newsletter that exclusively presents an exciting property to those looking for real estate.

Property seekers are not only grateful, but also very good to activate if they are offered a quick orientation in their search process with an approach that specifically takes their preferences into account. After all, the search for the right property is about implementing personal concrete wishes such as buying or renting, regional preferences and the size of a property.

This match between the real estate professionals with their current property portfolio and interested parties can be optimally supported with the Premium Newsletter from Homegate or the Newsletter Boost from ImmoScout24.

The newsletters reach an exclusively created distribution list, which ensures that the expectations and demands that the prospective buyers pursue in their property search match the respective property characteristics. In this way, customers can be approached without wastage in a trustworthy and renowned editorial environment.

The individual appearance of each property is coherent, because the professionally designed newsletter addresses the addressees with meaningful images and a text tailored to the specific property. As part of a marketing campaign, the newsletter can be adapted to specific times. In this way, for example, targeted attention can be generated in an early planning phase for a new project or potential interest can be identified. But the use of the newsletter is also suitable for property units that are not yet available and that are to be pointed out to specific target groups, and above all it pays off, because it is hardly possible to address potential interested parties in a more flawless way.

Here you can find out more about the opportunities to address potential real estate buyers directly.

July 2023
No end to the boom in the Swiss real estate market

Tenants who wish to move must be prepared for higher rents when looking for an apartment. After several months with practically unchanged values, landlords raised their price expectations by an average of 0.7 percent in May. The correction is almost as large as the change registered over the last twelve months (0.9 percent). This is shown by the Swiss Real Estate Offer Index, which is collected by the SMG Swiss Marketplace Group in cooperation with the real estate consulting company IAZI.

However, the development of rents differs depending on the region. Apartment seekers in the greater Zurich region (1.8 percent) and in central Switzerland (1.2 percent) are confronted with a significant increase in asking rents. The surcharges are lower in the Lake Geneva region (0.5 percent) and in north-western Switzerland (0.4 percent), while in the central region (0.1 percent) and in eastern Switzerland (0.1 percent) there are practically no changes. In contrast, rents have fallen in Ticino (−0.8 percent).

Home ownership: The boom is not over
The real estate market is currently in focus mainly because of the high prices for residential property. Against the background of rising mortgage interest rates, many observers expect the situation to cool down soon. However, the asking prices are still on the rise, as the analysis of the advertisements in May shows.

“For single-family houses, 1.0 percent higher values were required than in the previous month, for condominiums the price growth is 0.2 percent. The interest-related increase in financing costs does not seem to bother prospective buyers much. At least sellers are still assuming an increasing willingness to pay,” says Martin Waeber, Managing Director Real Estate, SMG Swiss Marketplace Group.

As of May 31, 2022
The Swiss Real Estate Offer Index is published on the websites of ImmoScout24 and IAZI AG.
www.immoscout24.ch/immobilienindex
www.iazi.ch/angeboteindexes

June 2022
Home prices continue to rise

The prices for residential property continued to rise in April, according to the Freiburg real estate marketplace ImmoScout24 , which belongs to the Zurich SMG Swiss Marketplace Group . According to the latest Swiss Real Estate Offer Index compiled by the group in cooperation with the real estate consultancy IAZI , prices for single-family homes rose by 0.6 percent in April compared to March. An increase of 8.3 percent was measured over the last twelve months.

Condominium prices rose even more sharply in April, up 1.4 percent month-on-month. Compared to April 2021, the analysts of the index have observed a price increase of 8.1 percent. In April, however, rents throughout Switzerland remained almost unchanged in both a monthly and year-on-year comparison. A slight decline in asking rents in the greater Zurich region offset increases in eastern Switzerland, north-western Switzerland and Ticino.

For the future, the analysts are assuming a weakening of the price dynamics for residential property. “De facto, mortgage interest rates have been rising for several months, making real estate financing more expensive,” explains Martin Waeber, Managing Director Real Estate, SMG Swiss Marketplace Group, in the press release. “The more these costs rise, the more likely it is that prices will calm down.” The SMG Swiss Marketplace Group combines the digital marketplaces of TX Group , Ringier and Mobiliar .

May 2022
Residential property prices continue to rise

The prices for residential property continued to rise in March, according to the Freiburg real estate marketplace ImmoScout24 , which belongs to the Zurich SMG Swiss Marketplace Group . According to the latest Swiss Real Estate Offer Index, compiled by the group in cooperation with the real estate consultancy IAZI , prices for single-family homes rose by 0.5 percent in March compared to February. An increase of 6.6 percent was measured over the last twelve months.

Condominium prices rose 0.4 percent month-on-month in March. Compared to March 2021, the analysts of the index have observed a price increase of 8.0 percent.

In March, on the other hand, rents throughout Switzerland remained constant both on a monthly and yearly basis. Slight declines in advertised rents in the regions of Central Switzerland, Greater Zurich and Northwestern Switzerland offset increases in the Mittelland and Ticino.

“Although the war has not yet had any direct effects on the real estate market, it is likely to have an indirect impact on housing costs through energy prices,” said Martin Waeber, Managing Director Real Estate, SMG Swiss Marketplace Group, in the statement. “Should oil and gas remain at a high price level, this could lead to a significant increase in ancillary costs.” The digital marketplaces of the TX Group , Ringier and Mobiliar are combined in the SMG Swiss Marketplace Group.

April 2022
A year to forget? Not for homeowners and tenants!

2021 is unlikely to be remembered as a bright year – the never-ending pandemic sends its regards. However, a reliable source of positive news has been the real estate market. Owners of condominiums were able to post an increase in value of 7.3 percent over the course of the year, while the increase in single-family houses was almost as high at 6.9 percent. This is shown by the evaluation of sales advertisements as part of the Swiss Real Estate Offer Index, which is collected by the Swiss Marketplace Group in cooperation with the real estate consultancy IAZI.

The reason for the significant increases in value is probably not solely due to the changes in living requirements due to the pandemic. The economy is also developing solidly, immigration is continuing and the supply of land is becoming increasingly scarce. At the same time, consumer prices have risen sharply, which further increases the attractiveness of tangible assets such as home ownership as protection against inflation.

No bad news for tenants either
2021 also meant it with tenants: inside not bad. Anyone looking for a new apartment was able to benefit from a minimal decline in asking rents of 0.3 percent over the year on average. The fact that the rent trend tipped into the red is thanks to a veritable year-end spurt: In December, a nationwide drop of 0.9 percent was registered.

What will 2022 bring for the Swiss real estate market? “Under the current conditions, the new year should also come up with rising property prices. Whether the trend turns around is largely up to the monetary authorities: The American central bank (Fed) has announced that it will raise the key interest rate faster than planned. If the European (ECB) and Swiss monetary authorities (SNB) join in, prices would also fall in this country, ”says Martin Waeber, Managing Director Real Estate, Swiss Marketplace Group.

January 2022
Apartment rents and prices rise towards the end of the year

A stiff breeze was blowing against those looking for accommodation in November. With an increase of 1.5 percent, the rents advertised have increased significantly across Switzerland. This difference is put into perspective, however, by looking at the longer-term development: over the past twelve months, the change is much more moderate at 1.0 percent. This is shown by the Swiss Real Estate Offer Index, which is collected by ImmoScout24 in cooperation with the real estate consultancy IAZI AG.

The drivers of the rent increase in November are the Greater Zurich Region and the Central Plateau, each with an increase of 0.6 percent. Due to their market size, they have a disproportionately large impact on the Switzerland-wide rent index. Rents have also risen in Central Switzerland (0.6 percent) and in Eastern Switzerland (0.4 percent). Virtually no changes can be observed in northwestern Switzerland (0.2 percent) and in the Lake Geneva region (0.0 percent), while rents in Ticino have fallen (−0.4 percent).

More expensive condominiums, stable house prices
Those who want to buy a condominium were faced with 0.6 percent higher prices in November than in the previous month. This means that the national average price per square meter is currently around 8030 francs. For a typical apartment with 110 m² of living space, 880,000 francs are required. The asking prices for single-family houses (0.1 percent) hardly changed in November, which corresponds to a square meter price of around 7130 francs. A typical house with 160 m² of living space is advertised for 1,140,000 francs.

«The new corona wave should temporarily support the trend of rising property prices, since in the fragile economic environment hardly any rate hikes on the part of the central banks are to be expected. The duration of this policy, however, depends heavily on the further development of consumer prices, which have recently risen significantly, ”says Martin Waeber, Managing Director Real Estate, Swiss Marketplace Group.

December 2021
Swiss Marketplace Group combines platforms from TX Group, Ringier and Mobiliar

TX Group , Ringier and Mobiliar as well as the financial investor General Atlantic have founded a joint venture, inform the four partners in a joint announcement . The Swiss Marketplace Group, launched on November 11, is to manage the digital marketplaces of Ringier and Mobiliar as well as TX Group in an independent market presence . The joint venture will be managed by Martin Waeber, Pierre-Alain Regali, Francesco Vass and Boris Gussen under the leadership of Gilles Despas.

The marketplaces acheter-louer.ch, anibis.ch, AutoScout24, Car For You, FinanceScout24, home.ch, Homegate, icasa.ch, ImmoScout24, ImmoStreet.ch, MotoScout24, Ricardo, tutti.ch and advertising marketing are combined in SMG . TX Group will hold 31 percent, Ringier and Mobiliar 29.5 percent each and General Atlantic 10 percent in the new joint venture, according to the announcement. However, the voting rights in SMG are divided between the partner companies at 25 percent each.

“Today we are embarking on an exciting journey with a new, forward-thinking and future-oriented company,” Despas is quoted in the press release. According to the CEO of SMG, the new company should strive for sustainability, live “real diversity in an inspiring, multilingual and agile environment” and drive “the digitization of our industries”.

November 2021
A whole ship for the real estate industry

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Where does this saxophone come from? –Mr. G-Sax, one of the most renowned saxophonists in Switzerland, shortens the waiting time at the entrance control. “This is my 10th time here,” he says during a break in play. «The Immo-Boat was a hit right from the start. The whole real estate scene meets here in an almost familiar setting. You know each other, talk about the respective business situation and look forward to seeing you again. ” It is also clever that the Immo-Boat has always taken place on a Monday, which Marnie Baldessari from SVIT Zurich confirms: “We always plan the Immo-Boat on the last Monday of August. Because of Corona, it was September this year. But on Monday, unlike other days of the week, people have time. “

After previous speakers such as Thomas Borer (2011), Valentin NJ Landmann (2013), Jean-Claude Biver (2016), Bertrand Piccard (2017) or Ottmar Hitzfeld (2018), this year Mario Gyr, Olympic champion, rowing world champion and European champion in the lightweight foursome without a helmsman as well as Olympic diploma holder from London 2012, the honor. In his presentation, he chatted freshly and freely from the sewing box of a top athlete and repeatedly drew parallels to today’s working life, and not only in the real estate industry. With his thoroughly sympathetic manner, he conquered the audience in no time and thanked him by handing around his gold medal, which feels much heavier than expected in terms of weight.

Once again, the Lake Zurich tour on the MS Panta Rhei felt like a vacation: an idyllic ambience and wonderful landscapes, entertaining conversation partners and a cheerful after-work atmosphere among all guests are essential success factors. At the end of the evening there was not only fine wines and a generous aperitif, but also a cigar lounge on the sun deck. “Even people who normally don’t indulge in cigars come here to a Stump”, said one guest, almost cynically. Even the lighting glitch did not detract from the leisurely philosophizing. But on the contrary. Many a lady bobbed to the cool Mr. G-Sax beat almost like in the disco.

True to the motto “Never Change a Winning Team”, along with SVIT CEO Pascal Stutz, Marnie Baldessari and Christoph M. Steiner, SRF presenter Monika Schärer was also present for the tenth time. No question: Both the Swiss Real Estate Association (SVIT) Zurich and the hosts ImmoScout24, Quooker, Raifeisen, Siemens Hausgeräte, Sunrise UPC and immo! Nvest can be satisfied. The tenth edition of the networking event for executives from the real estate industry will also be fondly remembered by all those involved. For Marnie Baldessari, every issue of Immo-Boat is a highlight: “We have many returning guests and we even have a waiting list. But because of Corona this has become shorter than it was before. ” Ship ahoy: See you again in 2022!

October 2021
ImmoScout24 reports record price for condominiums

The prices for condominiums in Switzerland rose by 1.8 percent in August compared to the previous month. The prices for single-family houses have risen by only 0.1 percent. This is shown by the current Swiss Real Estate Offer Index , which is collected by ImmoScout24 in cooperation with the real estate consultancy IAZI AG.

The market for condominiums is becoming more and more expensive , according to the press release. At the end of August, 7916 francs were charged per square meter, 1.8 percent more than a month earlier. A typical apartment with 100 square meters is advertised for an average of around 790,000 francs in Switzerland. That is a new record.

The prices for single-family houses rose by only 0.1 percent in August, but according to ImmoScout24 they are “at a dizzying height”. The square meter price is 7048 francs. For a typical Swiss single-family home with around 160 square meters of living space, the average asking price is over 1.1 million francs. The prices can be significantly higher in better locations.

The supply is scarce, the market has dried up. Martin Waeber, COO of Scout24 is quoted as saying that sellers were waiting in view of the rising prices. “Only a strong increase in construction activity or a decline in demand, for example due to rising mortgage interest rates, could reduce the price pressure on the residential property market,” Waeber continued. However, neither is currently foreseeable.

According to the index, asking prices for rental apartments fell by an average of 0.5 percent in August, with significant regional differences.

September 2021
House prices keep rising

At least with the tenants, July is showing its mercy, ImmoScout24 introduces a report on the current Swiss Real Estate Offer Index. It is created monthly by the real estate platform and the real estate consultancy IAZI AG . According to the latest surveys, the rental prices advertised in July fell by an average of 0.6 percent compared to June. The analysts write that the average rental price has fallen to roughly the level at the beginning of the year.

However, you have observed different developments depending on the region. In central Switzerland and the Lake Geneva region, rents were 0.3 percent lower than in the previous month. In the canton of Zurich and the Central Plateau, no major change compared to June was registered in July. In eastern Switzerland, north-western Switzerland and Ticino, however, rents rose by between 0.3 and 2.3 percent compared to June.

The prices for single-family houses rose by another 1.5 percent in July compared to June, the press release explains. "Over the past twelve months, the advertised values for single-family houses have even risen by 9.4 percent and are almost reaching the double-digit growth rate," Martin Waeber, COO of Scout24, is quoted there. "Anyone who wants to buy their own home needs an increasingly thick financial cushion – and due to the scarce supply, a good dose of luck."

The Scout24 group belongs to the insurance group Mobiliar and the media group Ringier . In addition to the real estate platform ImmoScout24, the network of online marketplaces operates the platforms AutoScout24, FinanceScout24, MotoScout24, the classified ads platform Anibis and the marketer Scout24 Advertising.

August 2021
Housing is becoming more expensive

"Renting and buying in Switzerland is getting more expensive", is how ImmoScout24 wrote a message on the current Swiss Real Estate Offer Index . It is prepared monthly by ImmoScout24 and the real estate consultancy IAZI AG . According to the surveys, the prices for rents and residential real estate rose on average across Switzerland in the first half of 2021.

The prices for residential property have only risen for months, explains ImmoScout24 in the message. Since the beginning of the year, prices for single-family houses have risen by a total of 3.8 percent, with a price increase of 1.4 percent compared to May being observed in June alone. The corresponding values for condominiums were 4.7 and 1.0 percent, respectively.

The index analysts have observed an ups and downs in rents over the past few months. There was an increase of 0.7 percent over the first half of the year. In June, an average increase of 0.6 percent compared to May was registered.

Renting has not become more expensive everywhere, it says in the message. Specifically, monthly rents dropped between 3.0 and 0.1 percent in Ticino, the Central Plateau, the Lake Geneva region and northwestern Switzerland.

Martin Waeber is quoted in the press release as saying that "the record price increase in the residential property market" has contributed to the fact that many people did not even ask themselves whether to rent or buy. “If you don't necessarily want to rent in the center”, you can “still get a bargain in some regions”, says the Scout24 Group's CFO.

The Scout24 group belongs to the insurance group Mobiliar and the media group Ringier . In addition to the real estate platform ImmoScout24, the network of online marketplaces operates the platforms AutoScout24, FinanceScout24, MotoScout24, the classified ads platform Anibis and the marketer Scout24 Advertising.

July 2021
ImmoScout24 relies on iptiQ

ImmoScout24 wants to offer customers residing in Germany a rental loss insurance. To this end, the real estate platform of the Scout24 Group is working together with the white label insurer iptiQ from Swiss Re , the Zurich insurance group informs in a message . The offer launched under the ImmoScout24 brand covers the complete or partial loss of up to six monthly rents including ancillary costs. The insurance can be taken out and managed online.

"With the digital ImmoScout24 loss of rent insurance, we are providing private landlords with an innovative service that makes renting safer for them," Ralf Weitz, Managing Director of ImmoScout24, is quoted in the press release. This could be particularly relevant in times of the pandemic, says Weitz. ImmoSout24 takes on the role of the registered agent in the partnership.

IptiQ is responsible for covering all insurance-related aspects of the community offer, is further explained in the communication. "With ImmoScout24 we have the ideal partner in Germany to be able to offer customers tailor-made insurance products in the household sector online exactly when it matters", Andreas Schertzinger, CEO iptiQ EMEA P&C, is quoted there.

The Scout24 group belongs to the insurance group Mobiliar and the media group Ringier . In addition to the real estate platform ImmoScout24, the network of online marketplaces operates the platforms AutoScout24, FinanceScout24, MotoScout24, the classified ads platform Anibis and the marketer Scout24 Advertising.

July 2021