immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Jahresrückblick

  • A year to forget? Not for homeowners and tenants!

    A year to forget? Not for homeowners and tenants!

    2021 is unlikely to be remembered as a bright year – the never-ending pandemic sends its regards. However, a reliable source of positive news has been the real estate market. Owners of condominiums were able to post an increase in value of 7.3 percent over the course of the year, while the increase in single-family houses was almost as high at 6.9 percent. This is shown by the evaluation of sales advertisements as part of the Swiss Real Estate Offer Index, which is collected by the Swiss Marketplace Group in cooperation with the real estate consultancy IAZI.

    The reason for the significant increases in value is probably not solely due to the changes in living requirements due to the pandemic. The economy is also developing solidly, immigration is continuing and the supply of land is becoming increasingly scarce. At the same time, consumer prices have risen sharply, which further increases the attractiveness of tangible assets such as home ownership as protection against inflation.

    No bad news for tenants either
    2021 also meant it with tenants: inside not bad. Anyone looking for a new apartment was able to benefit from a minimal decline in asking rents of 0.3 percent over the year on average. The fact that the rent trend tipped into the red is thanks to a veritable year-end spurt: In December, a nationwide drop of 0.9 percent was registered.

    What will 2022 bring for the Swiss real estate market? “Under the current conditions, the new year should also come up with rising property prices. Whether the trend turns around is largely up to the monetary authorities: The American central bank (Fed) has announced that it will raise the key interest rate faster than planned. If the European (ECB) and Swiss monetary authorities (SNB) join in, prices would also fall in this country, ”says Martin Waeber, Managing Director Real Estate, Swiss Marketplace Group.

  • That was the (PropTech) year …

    That was the (PropTech) year …

    The money seems to be on the street at the moment. A number of well-known financing rounds were closed and numerous seed funding was obtained. In addition to the professional venture capital companies, there were increasingly also corporates who want to cut a piece of the (PropTech) pie here – among other things, to secure appropriate product know-how and digital competence in the company.

    More and more insurance companies and banks have used the past twelve months to build their own “living” ecosystem. What was planned and designed in the “Corona year” 2020 was implemented in 2021 – with the aim of strengthening the company’s own market position, for example in the mortgage business, in real estate marketing or in the area of insurance solutions.

    Mobiliar made the most of the talk with its ecosystem ventures. The insurance company has set up the Liiva joint venture with Raiffeisen, among other things, in order to use this platform to give its customers access to the living ecosystem and to establish a continuous value chain. But Credit Suisse, the mortgage specialist Moneypark and the data specialist PropTech Pricehubble also recently announced their partnership with the aim of creating a service and information platform for homeowners. And for the cantonal banks, who have been on the market for a long time with the newhome.ch platform, real estate is part of their core business. With a substantial participation of three cantonal banks in the PropTech company emonitor, a leader in the digitization of letting and marketing processes, a further step towards the living ecosystem has been taken.

    The past year was also marked by mergers and amalgamations of existing business models – such as the portal and solution provider Flatfox and the management solution Aroov. The announcement of the merger of several real estate portals such as homegate.ch and ImmoScout24 under the Swiss Marketplace Group (SMG) brand, a joint venture between TX Group, Ringier, Mobiliar and General Atlantic, has really hit the mark.

    So it will be exciting to see how things will continue in the new year and what concrete successes we will observe. The basis has been created in many ways, but there is certainly still a lot to be done at the level of organization, restructuring and governance. And the topic of sustainability will probably also be mentioned more often in the new year …

    You can find more impulses at PropTechMarket: https://proptechmarket.net/impulse

  • Annual review 2020 of the SVSM

    Annual review 2020 of the SVSM

    You, our members, are much more directly and substantially affected by the corona pandemic. Numerous location and economic promotions have had to experience that years of development work can become practically meaningless within a few weeks because of the lockdown or because of regional easing. Suddenly completely different factors were decisive for shopping, leisure and travel behavior, primarily the question: What is still allowed where? In such a situation – in which, in my view, federalism is reaching its limits – location and economic development can hardly exert any influence. To make matters worse: where the industry is struggling to survive, there is neither time nor energy, let alone money, left over to secure and promote regional location advantages. But right now it is important to think long-term, invest and expand on what has been achieved.

    In these special times, we would like to thank you all the more for your loyalty to our association – even if you could not benefit from all the services to which you are entitled as part of your membership in 2020. We would also like to take this opportunity to thank our sponsors, UPC Switzerland and the electricity works of the Canton of Zurich EKZ, for their commitment. We very much hope that we can hold a half-day event as a new format in autumn 2021. Our general assembly in spring will also take place virtually this year. We will send you all relevant information and documents in the next few weeks. Of course, we will also keep you up to date on our annual program, including with our newsletter.