immo!nvest – Die Plattform für Standorte und Immobilien

Tag: KAnton

  • Fribourg.swiss brand strengthens international position

    Fribourg.swiss brand strengthens international position

    The canton of Fribourg is sharpening its profile in global competition. With fribourg.swiss, the economic development agency is focusing on a clearer and internationally recognisable brand. The new platform is aimed specifically at companies, investors and innovation players in Switzerland and abroad. Thanks to the official domain extension “.swiss”, the affiliation to Swiss quality standards is emphasised in a compact, accessible and strong brand.

    Making excellence visible
    “fribourg.swiss is our strategic showcase to the outside world,” says WIF Director Jerry Krattiger. The focus is on companies, educational and research institutions as well as centres of excellence that shape the economy of the canton of Fribourg. Topics such as the bioeconomy, Industry 4.0, life sciences and technology transfer demonstrate the diversity and future viability of the location.

    Multi-channel communication for maximum reach
    The new brand is already active on all external channels, from the website to newsletters and international LinkedIn activities. The content is distributed worldwide via embassies, consulates and specialist networks. At the same time, the new brand identity also strengthens the internal perception of the economic strengths and creates a shared awareness within the canton.

    Visibility and identification
    With fribourg.swiss, the canton of Fribourg is opening a new chapter in location marketing. One that focuses on digital clarity, international reach and regional anchoring. The canton’s economic dynamism is thus becoming more visible and more widely recognised, both within and outside Switzerland.

  • Focus on qualitative development

    Focus on qualitative development

    Zug is one of the most popular economic and living areas. This is proven by numerous studies and rankings. The success is based on a long-term development strategy and attractive framework conditions. Zug offers a unique combination of excellent location factors such as the availability of skilled workers, stability, attractive taxation, central location, quality of life, level of education and economic friendliness.

    The Zug business center is dynamic, as evidenced by developments on the real estate market and in the transport infrastructure. The strong presence of value-added industries and service providers as well as a high concentration of high-growth sectors are important for the quality of economic development. The broadly diversified industry structure and the unique mix of small, large, local and international companies are an important driver for the innovative development of the canton. The focus of economic management by the Department of Economics is on the existing and established companies. Their growth makes the greatest contribution to the canton's economic development.

    Testimonials

    Silvia Thalmann-Gut, member of the government, economics director and governor of the canton of Zug

    The canton of Zug offers excellent location conditions for everyone. This includes the "Spirit of Zug" that is lived. The distances are short, the authorities work quickly and efficiently. Zug's success is based on a long-term strategy.

    Heini Schmid, lawyer, former Cantonal Councilor and long-time President of Zug Tourism

    Zug is in Switzerland what Switzerland is in Europe: small, surrounded by large neighbors and therefore open and adaptable. For us, changes are always an opportunity to do things differently and better. Zug is Switzerland to the power of two; it is the total package that counts.

    Matthias Rebellius, CEO Siemens Smart Infrastructure, Chairman of the Board of Directors Siemens Schweiz AG

    From Zug, we are driving digitalization at Siemens Smart Infrastructure. For us, Zug is an ideal location for our global headquarters, as we can attract and promote the best local and international talent here.

    Johanna Friedl-Naderer, President Europe, Canada & Partner Markets, Biogen

    Zug is the hub of our international headquarters. From here we coordinate our operational and administrative activities worldwide. The central location and high quality of life make Zug an attractive location for top talent.

    Contact point for the economy of the Canton of Zug
    Welcome to the canton of Zug. Our services are aimed directly at you as an entrepreneur. We are your partner and promote Zug as a business location.

    Business contact point, Aabachstrasse 5, 6300 Zug, T +41 41 728 55 04, economy@zg.ch

    Alberto Diaz, Deputy Ladder; Peter Müllhaupt, jur. Employee; Yvonne Valentino, assistant / back office manager; Ursula Kottmann Müller, Marketing / Communication; Beat Bachmann, Head (from left to right). Photographer: Peter Hofstetter