immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Kreativindustrie

  • Vrbn studios offers 3D content in new online shop

    Vrbn studios offers 3D content in new online shop

    Vrbn studios now operates an online shop, according to a media release. The vrbn business unit specialises in consistent and high-quality architectural 3D models and 3D environments. This 3D content is now available in the online shop. According to vrbn CTO Matt Buehler, the new production is “a technological milestone that makes it possible to create believable, photorealistic cityscapes in a way that has never been possible before”.

    According to a media release, the shop now offers “full-PBR, 3D urban environments and richly detailed 3D buildings (most also with three material variants) of various architectural typologies”. The content from vrbn studios is reportedly designed for quality and consistency, and can be easily used in large 3D environments for cost-conscious productions. Applications range from game cinematics to VFX (film & TV), XR and advertising to scientific simulations such as for autonomous driving.

    “Tackling hidden costs in content sold on 3D marketplaces is one of the most important aspects of our value proposition,” vrbn CEO Chris Buhler is quoted as saying. “We often find that the cost of correcting cheap content is massively underestimated when calculating production costs.” This, he says, has a strong impact on other project budgets. “We see that our buildings and environments are a quick and easy way to create believable film-quality 3D environments, especially for small to medium-sized creative studios.”

  • New NEXPO leadership advertises state exhibition

    New NEXPO leadership advertises state exhibition

    Instead of concentrating on one region, the next state exhibition is to take place across the country until its climax in 2028: in all language regions, in cities, agglomerations and in the countryside. It should be sustainable and future-oriented. That is the vision of an initiative to which the ten largest cities in the country belong. Now, according to a media release , the specially founded association “ NEXPO – the new EXPO ” has given itself a new management. She should now promote a corresponding application to the federal government.

    The new board of directors consists of Christina Hanke, Fredi Fischli and Niels Olsen. Hanke, who has been the commercial director of the Zurich Film Festival since 2019, will also take over the commercial management of the association. Fischli and Olsen direct the gta exhibitions at the Architecture Department of the Swiss Federal Institute of Technology in Zurich ( ETH ). You teach at the ETH as well as at the HEAD art academy in Geneva and the Zurich University of the Arts .

    As stated on the initiative's website, the residents of Switzerland should use a digital NEXPO platform to develop new ideas and projects for living together in times of globalization, digitization, climate change and migration. "The best will be chosen as the new landmarks of Switzerland for the 21st century and should endure."

    The new management will discuss these and other ideas with interested parties in an online conversation on May 10th at 5.30 p.m. It is broadcast from the vacant Le Plaza cinema in Geneva. Registrations are possible by email .

  • Dietikon relies on location advertising with comedian duo Lapsus

    Dietikon relies on location advertising with comedian duo Lapsus

    The city of Dietikon relies on humor in its location advertising. According to a media release, the well-known Dietiker comedian duo Lapsus has therefore received the order to subject their residential area to a critical examination and to record their impressions. It is said that funny, self-deprecating video productions were created.

    The videos can now be viewed on YouTube, Facebook and Instagram. The first is entitled “Dietikon from its most beautiful side”. Dietikon is presented as a noisy and urban city with idyllic green areas as the train passes by. The second video introduces the open-air gallery “DietikON – experience light art”, which will run until the end of February, with humorous puns. Further topics are planned.

    The core of the campaign, which will last in May, is self-irony, according to the media release. The plan is to publish six to seven videos, which will make the qualities and location advantages of the city visible and promote the city's positioning as a center for business, culture, education, local recreation, sport and leisure.

    It is emphasized that the topics have been discussed with the city. The comedians are free to implement it.

  • Clevertrailer is now also an advertising medium

    Clevertrailer is now also an advertising medium

    Clevertrailer GmbH has expanded the application possibilities of its lightweight trailer again. As announced by the Lyss-based company, it can now also be rented with an LED screen. This has a height of 160 centimeters and a width of 208 centimeters. It can be used for advertising stills as well as for playing advertising films or for television broadcasts.

    Thanks to its battery with solar panel, the LED trailer will also have an autonomous energy supply in the future and can therefore be used practically anywhere. This makes it equally suitable for events by companies, organizations and private individuals.

    Inquiries for rental purposes are possible via the LEDtrailer's own website or via info@clevertrailer.ch .