immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Luxus

  • MAG brings luxury property brand from Dubai to Ticino

    MAG brings luxury property brand from Dubai to Ticino

    MAG is set to realise its first international project in Switzerland. The Dubai-based luxury property developer is planning the Stabio Garden Living by Keturah project in the municipality of Stabio in the Ticino district of Mendrisio. MAG will be working with the globally active A++ Group, based in Massagno TI, which MAG describes in a press release as a “recognised market leader in real estate design and development”.

    The project, estimated at 185 million Swiss francs, will comprise 180 units in 14 buildings to Minergie standard, including a fitness area, children’s playground and co-working space. Completion is planned for 2026.

    “We are combining our extensive engineering and property experience with the Group’s excellence in design and development,” MAG CEO Talal Moafaq Al Gaddah is quoted as saying. This collaboration will produce “remarkable results and innovative solutions” that will “elevate the lifestyle of residents and redefine the property sector worldwide”.

    The new Keturah project follows the launch of The Ritz-Carlton Residences, Dubai, Creekside, which is part of the Keturah Resort, the luxury residential building Keturah Reserve and the soon-to-be-built urban residential complex Keturah Downtown. All are located in the urban area of Dubai.

  • Luxury real estate is on the rise

    Luxury real estate is on the rise

    According to UBS , the pandemic has sparked a sharp surge in demand for luxury real estate. As their recently published study “ UBS Luxury Property Focus 2021 ” shows, demand rose by more than half compared to the previous year. This is about three times as high as the five-year mean. As a result, prices also rose above average: "The excess demand caused prices in the luxury segment to skyrocket by 9 percent in 2020 – significantly more than the 4.4 percent in the average Swiss home market," said UBS real estate expert Katharina Hofer in a press release quoted.

    UBS is making a “gold rush” on Lake Geneva. The municipality of Cologny remains the most expensive luxury real estate market in Switzerland. In the luxury communities near Geneva, prices rose by an average of around 16 percent over the course of a year. The highest-priced properties in Gstaad can be found on the second home market. In the Upper Engadin, the luxury segment begins just below the purchase prices there. Luxury properties in mountain communities were also 10 percent more expensive. In contrast, the price increases in the Lake Zurich region and in Central Switzerland were more moderate with an average of 6 percent.

    The UBS report cites the positive development of the financial markets as the reasons for the high demand. In addition, the long-term intrinsic value was particularly attractive in view of the uncertain economic development. In addition, the study notes an increased interest from abroad. "Because the local measures to contain the pandemic were far less restrictive than, for example, in France, Italy or Great Britain." A large part of the foreign demand comes from these countries. UBS also cites the low risk of higher taxes in this country for top earners and the good health system as motives.

    UBS expects that current demand drivers will also remain in effect in the second half of the year. Accordingly, an above-average number of transactions and local price increases can still be expected. And the trend should continue beyond the year, so Hofer: "Anyone looking for a place with stable institutions and established luxury locations in global luxury markets should increasingly focus on Switzerland."

  • Graubünden luxury residences should be vacant less often

    Graubünden luxury residences should be vacant less often

    The University of Applied Sciences of Graubünden has examined how the added value of luxury residences that are often vacant can be improved. In this context, the Institute for Tourism and Leisure ( ITF ) investigated the question of how their owners can become convinced renters. In Graubünden they have been “neglected”, writes the FH in a press release . However, because the trend is moving from overnight stays in a hotel to one's own holiday home, this clientele should not be neglected.

    However, the existing data is too thin for a needs analysis. Therefore, in their study, the researchers examined the willingness to rent similar prestige properties. In the global yacht charter market, they identified high administrative hurdles as well as psychological motives as an obstacle to renting out. These include encroachments on privacy and limited flexibility in personal use.

    The most important finding from this needs analysis, however, is "that both the rental of superyachts and luxury residences are a matter of trust". So that the potential of the often vacant luxury properties in the high-priced Alpine destinations can be used, "all tasks that arise must be managed by a coordinator role". It is your job to guarantee that all service participants work together as smoothly as possible. “The rest then comes naturally, because satisfied landlords generate satisfied tenants,” says the message.