immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Maklerunternehmen

  • Betterhomes joins SwissPropTech

    Betterhomes joins SwissPropTech

    SwissPropTech has a new member. At the beginning of 2022, Betterhomes joined the innovation network of the Swiss real estate and construction industry, the Zurich-based brokerage firm announced in a statement. As part of its membership, Betterhomes wants to pass on knowledge and promote a planned expansion. So far, Betterhomes has been active with its technology platform for broker and customer software in Switzerland, Germany and Austria.

    “We are pursuing the ambitious goal of opening up 30 countries in Europe over the next eight years,” Betterhomes CEO Cyrill Lanz is quoted as saying in the statement. “I don’t count the technology so much as the biggest challenges, but rather the organic growth in sales and the cultural differences in the different countries.” The company is currently preparing a new website and a new learning management system for its technology platform Betternet 3.0 before.

    For SwissPropTech, the entry of Betterhomes is “a strong signal for our industry,” explains Lars Sommerer, Managing Director of SwissPropTech, in the press release. “A digital ‘real estate fair broker’ from the very beginning recognizes the importance of innovation and digitization and now wants to pass on his experience and expertise.”

  • Betterhomes has the most successful financial year

    Betterhomes has the most successful financial year

    In 2021, Betterhomes had the most successful financial year since it was founded 16 years ago, the brokerage company from Zurich, which is active in Switzerland, Germany and Austria, informs in a message . According to her, Betterhomes brokered 3006 properties in Switzerland last year. In Germany there were 1687 placements. Both values represent new record values for Betterhomes.

    The company attributes this success to its hybrid business model of technology and local expertise. "Due to the dried up market, all brokerage companies are in a challenging position when it comes to winning new brokerage contracts," Cyrill Lanz is quoted as saying in the press release. For the founder and CEO of the Betterhomes Group, a large personal network is the key to success for real estate agents. "That is why, in addition to our in-house technology, we have been relying on strong local sales with a large internal and external network since the company was founded."

    Betterhomes has planned a technology platform for broker and customer software for this year. It should be launched in the first half of 2022. Based on this platform, Betterhomes plans to expand beyond the DACH region into other European countries in the second half of the year.