Tag: Regionalpolitik

  • Councils agree on CHF 646 million for location promotion

    Councils agree on CHF 646 million for location promotion

    In the years 2024 to 2027, a total of around CHF 646 million is to flow into the promotion of the location. The two chambers of parliament have agreed on this, the parliamentary services inform in a press release. Specifically, the Council of States withdrew its vote for an increase in funding for tourism promotion and the contribution to the Regional Development Fund. Both areas are to receive the same amount of funding for the coming years as for the expiring period.

    The Federal Council had already set out the goals for location promotion for the years 2024 to 2027 in January. According to these, the framework conditions for SMEs are to be improved, the regions strengthened and the opportunities of digitalisation exploited. Furthermore, location promotion should contribute to sustainable development and strengthen the attractiveness of business and tourism.

    The Swiss Tourism Association(STV) has mixed feelings about the agreement of the councils. On the one hand, the stakeholders of the tourism sector were relieved “that the proposals of the Federal Council regarding the financial means for the tourism promotion instruments could be maintained”, according to a corresponding statement of the STV. On the other hand, it is feared that planned commitment to sustainability and digitalisation in particular will fall victim to the red pencil. Due to high inflation in some source markets, the unchanged funding level also means “a substantial reduction in funds for foreign marketing”, the association writes.

  • Canton of Zurich initiates further promotion of mountain regions and wine-growing areas

    Canton of Zurich initiates further promotion of mountain regions and wine-growing areas

    The Canton of Zurich wants to further promote the Zurich mountain region and the wine country within the framework of the federal government’s New Regional Policy, informs the Cantonal Office for Landscape and Nature in a statement. A corresponding implementation programme focuses on sustainable tourism, the marketing of regional products and the promotion of innovation by SMEs. A total of 6.2 million Swiss francs are to be spent on this between 2024 and 2027.

    The Zurich cantonal government has already approved an amount of around 3.3 million Swiss francs. Further funding of CHF 2.4 million is being requested from the federal government. The remaining funds will be provided by the cantons of Thurgau and St.Gallen and the municipalities in the two regions. For the implementation of the projects, the Canton of Zurich is working together with the Zürioberland location promotion agency and ProWeinland. Corresponding service agreements are to be concluded “as soon as the federal government has approved the programme”, according to the statement.

    To promote sustainable tourism, the canton wants to position the mountain region and the wine country even more strongly as an excursion and local recreation area. In the marketing of regional products, it is also planned to explore “in the sense of the circular economy” “how material cycles can be closed in the regions”.

    SMEs in the Zurich mountain region already have access to innovation promotion, coaching and networking through a supracantonal programme. SMEs in Weinland should also be able to take advantage of these funding opportunities from 2028. The Office for Landscape and Nature explains that the Weinland is working on the corresponding basics.

  • Solothurn further strengthens location development

    Solothurn further strengthens location development

    The Department of Economics of the Canton of Solothurn wants to strengthen the development of the location, according to a media release . In this context, the business development department is renamed the business development department. Organizationally, the department changes directly to the department secretariat.

    The new name of the department is intended to express that it will deal more intensively with site development in the future. In addition, it should, for example, be more networked and cross-departmental when implementing projects within the framework of the location strategy or the new regional policy of the federal government (NRP).

    In addition to site development, the support of companies in Solothurn and the processing of settlement projects will continue to be part of the core business of the department.