immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Reputation

  • AI-supported analysis evaluates leading construction and property companies in Switzerland

    AI-supported analysis evaluates leading construction and property companies in Switzerland

    The Zurich-based swissreputation.group has teamed up with the Hamburg-based IMWF Institute to analyse the media reputation of the most important construction and real estate companies in Switzerland. For the benchmark study “Reputation of construction and real estate companies in Switzerland 2024”, all reputation-relevant statements about the selected companies from Swiss media and other online sources were analysed with the support of artificial intelligence (AI) in the period from June 2023 to May 2024.

    According to a press release, a total of 46 construction companies, property service providers, companies and owners were analysed, including 21 construction companies and property service providers and 25 property companies and owners. In total, over 26,000 statements in Swiss media were analysed using artificial intelligence.

    As in 2023, Implenia from Opfikon ZH took the top spot among construction companies and property service providers. The basis for this is the company’s outstanding visibility. According to the press release, none of the other construction companies come close to Implenia’s media presence. In second place is ERNE in Laufenburg AG, followed by SENN in St.Gallen and LosingerMarazziin Bern. They are followed by Frutiger AG in Thun BE, Eiffage in Glattbrugg, Strabag and Halter AG in Schlieren ZH, Anliker in Emmenbrücke LU and Marti in Lucerne.

    According to the press release, a highly developed, AI-supported text analysis was used to measure reputation. After pre-filtering all media articles from the selected companies, the specially trained algorithm semantically analyses the statements and assigns them to the thematic reputation dimensions of product & service, innovation, profitability, sustainability, management and employer.

    In the ranking of property companies and owners, Swiss Prime Site from Zug is in first place, followed by Mobimo from Küsnacht ZH, PSP Swiss Property from Zug and Swiss Life Asset Managers from Zurich in fourth place, with SFP Swiss Finance & Property Group from Zurich, HIAG from Basel, Fortimo from St.Gallen and Intershop from Basel coming in between fifth and eighth place. The top 10 is completed by UBS Asset Management from Zurich and Investis from Zurich.

  • Reputation Study Construction and Real Estate analyses 42 companies

    Reputation Study Construction and Real Estate analyses 42 companies

    In the new 2023 benchmark study on the reputation of construction and real estate companies in Switzerland, Implenia from Opfikon ZH is in first place among construction companies, followed by Halter AG from Schlierem. Steiner from Zurich, Allreal based in Baar ZG and Frutiger in Thun BE follow in the other places, achieving good results overall.

    Mobimo from Küsnacht ZH leads the real estate category rankings according to the survey. It is true that second-placed Swiss Prime Site, based in Zug, has significantly greater visibility than Mobimo and achieves similarly good scores. However, due to the lack of statements on the topic of employers, it was not enough for the top spot, according to the statement. Avobis and UBS Asset Management (both Zurich) as well as Fundamenta Group in Zug follow in the other ranks.

    The reputation rankings were compiled by the consulting firm swissreputation.group together with the Institute for Management and Economic Research(IMWF). According to the statement, 42 construction companies, general contractors, real estate service providers and real estate owners were examined for this purpose. A total of around 17,500 statements in Swiss media and social media from 1 June 2022 to 31 May 2023 were identified and analysed using artificial intelligence.

    The factors product & service, innovation, profitability, sustainability, management and employer shape the good reputation of companies, according to the study. Media-mediated information and communication play an important role in forming opinions.