immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Schweizerische Vereinigung für Standortmanagement

  • Change of baton at the SVSM

    Change of baton at the SVSM

    For eight years, Beny Ruhstaller shaped the umbrella organisation of Swiss location and business development agencies as president, and he had already been a member of the board since 2013. But he had his first contact with the SVSM much earlier: “In 2007, I received the first SVSM award for my mandate as managing director of the Glattpark area marketing Ruhstaller is not a classic location promoter. Rather, he has represented the real estate industry’s point of view in the association by sitting on the SVSM board and, from 2015, as president. It has always been important to him to bring the real estate industry and location promotion closer together. Ruhstaller will be succeeded as president of the association by Remo Daguati, owner of LOC AG, and Stefan Otziger, managing director of the Thun economic region, will take over as vice-president.

    As president of the SVSM, Beny Ruhstaller benefited from a large network that he built up during his decades of activity in the real estate industry. He became particularly well known as “Mister Glattpark”: as Managing Director of the Glattpark Area Marketing – now IGG Glattpark – 21 years ago, he built up an organisation that was unique in Switzerland at the time. The association of several property owners aimed at the overall marketing of the area, which was then still called Oberhauserriet. In the following 21 years, Ruhstaller not only acted as a mediator between landowners, representatives of the city of Opfikon, media representatives and the public, but also sat on juries for individual building projects, set up a showroom with a large model and visualisations of the new district or founded the IG Boulevard. Ruhstaller took a lot of time for lectures and guided tours of the new district: he gave about 1,000 of them. Ruhstaller also recently gave up his mandate as managing director of IGG Glattpark.

    Furthermore, Beny Ruhstaller made a name for himself in the field of real estate marketing – at a time when this discipline did not actually exist in Switzerland: Together with Roman H. Bolliger, he wrote the non-fiction book “Immobilienmarketing: Mehrwert für Liegenschaften” (Real Estate Marketing: Added Value for Real Estate), which has become a standard work and textbook and has sold over 10,000 copies to date. Ruhstaller was active as a consultant and marketer in numerous real estate projects with his company acasa Immobilienmarketing and was involved as a lecturer and speaker on the subject.

  • SVSM Award 2022: projects are nominated

    SVSM Award 2022: projects are nominated

    The Swiss Association for Location Management SVSM has been presenting the SVSM Awards annually since 2007. These are awards for particularly innovative projects in the areas of location marketing, location development and business promotion. 14 applications were received for this year's awards – from municipalities, cities and organizations from Lake Constance to Upper Valais. A jury evaluated these based on defined criteria and nominated the following six projects for the 2022 awards:

    • “Big Air Chur” city event – submitted by the city of Chur's business contact point

    • Conversion of the old spinning mill in Lichtensteig – submitted by the Stadtufer cooperative

    • "valais4you" project to promote the immigration of skilled workers –

    submitted by the regional and economic center of Upper Valais

    • Joint project "BIGNIK" to strengthen identification –

    submitted by REGIO Appenzell AR-St.Gallen-Bodensee

    • “Werkstadt Zürisee” to develop the Rütihof workplace area –

    submitted by the city of Wädenswil

    • Launch of the integrated location promotion for the Zurich Oberland –

    Submitted by the Zurich Oberland Promotion Association

    With the nomination, however, the applicants are not yet guaranteed an award: At the end of August, all nominees have the opportunity to present their projects to the jury. The jury consists of the following experts: Katharina Hopp, jury president and board member SVSM; ambassador dr Eric Jakob, Head of the Directorate for Business Promotion SECO; Pascal Jenny, President of Arosa Tourism; Karin Jung, Head of Office for Economy and Labor Canton of St.Gallen; Prof. Dr. Markus Schmidiger, Head of the Real Estate Competence Center

    University of Lucerne; Sonja Wollkopf-Walt, CEO Greater Zurich Area.

    The awards will be presented on Wednesday, November 2, 2022, as part of the hybrid conference "SVSM Dialogue Economic Promotion" in the Capitol cinema in Olten. Incidentally, the location manager of the year is also honored at this event.

  • Location promotion in Switzerland – hybrid conference and awards

    Location promotion in Switzerland – hybrid conference and awards

    With the “SVSM Dialogue” series of events, the Swiss Association for Location Management SVSM imparts specialist knowledge and connects location managers, business developers, real estate experts, spatial planners and other interested parties. At the upcoming spring event, which will take place on March 31, 2022 from 3 p.m. to 6.30 p.m., practical presentations from Upper Valais, the city of Baden and the Wil region will provide valuable technical input for day-to-day work. At the “SVSM Dialogue on Location Management”, three exciting speakers will use case studies to show practical solutions and strategies and discuss current challenges: Thomas Lütolf, Head of Location Promotion City of Baden, will present the regional economic vision of the Baden North district. Anne Rombach-Jung, managing director of REGIO WIL, talks about the future of WILWEST and Esther Schlumpf, project manager at the Upper Valais regional and economic center, deals with the question of whether governance can be a success factor for regional development.

    Be there – on site or via live streaming
    The “SVSM Dialogue Site Management” is held as a hybrid event: The participants either attend the event on site in the unique ambience of the garden hall of the Villa Boveri in Baden or join the event virtually – the entire event is streamed live and offers thanks to a special Event platform also gives virtual participants the opportunity to interact. After registering online, all participants will receive a personal participation link with which they can log into the event via a browser. The event is free for members of the SVSM. Non-members pay a fee of CHF 50. If a membership is registered during or after the event, this amount will be refunded.

    Registration and detailed program:
     https://svsm-standortmanagement.ch/anlaesse

    SVSM Awards for innovative projects
    In addition to the hybrid specialist conferences, the “SVSM Awards” are another focus of the SVSM. These will be awarded again in 2022 after a two-year break due to the pandemic. The awards are aimed at small and large projects – from local to national. The “SVSM Awards” want to make the variety and quality as well as the innovative strength of projects from all over the country visible and thus strengthen the position of the corresponding organizations and initiatives. The “SVSM Awards” are both an incentive and a reward for those involved in the area of location and business development. Projects with a particularly high degree of innovative strength are awarded. Possible examples are location strategies, area developments and corresponding positioning, projects to promote innovation and business clusters, projects to establish or strengthen location brands, promotional activities and campaigns, events that strengthen a location, or organizational development and cooperation models. Applications for the awards are made using an online form. A jury of experts selects the nominated projects from all submissions. The nominees then have the opportunity to present their project to the jury in a virtual session. The announcement of the winning projects and the presentation of the awards will take place as part of the “SVSM Dialogue Economic Promotion” on November 2, 2022.

    Further information and online application:
     https://svsm-standortmanagement.ch/awards

    The umbrella organization for location promotions
    The Swiss Association for Location Management SVSM is a professional association founded in 1998. It enables the interdisciplinary exchange of information and experience, links teaching, research and practice, promotes professionalization in site management and is the contact for questions about site management. The SVSM currently has around 80 members from the areas of location and business development, c, real estate as well as training and further education. Twice a year, the SVSM organizes the hybrid conference “SVSM Dialog”; in spring with a focus on topics related to location promotion, in autumn with a focus on economic development. After a break due to the pandemic, the trade association is again presenting the “SVSM Awards” this year for innovative projects in the area of location management and business development. At the beginning of October, the SVSM – also after a two-year break – once again organizes the popular guided visit to Europe’s largest trade fair for locations and real estate, the Expo Real in Munich.

    Further information on the SVSM:
     https://svsm-standortmanagement.ch

  • SVSM invites to dialogue about site management on March 31st

    SVSM invites to dialogue about site management on March 31st

    The Swiss Association for Location Management ( SVSM ) invites you to a specialist conference on Thursday, March 31, as part of the SVSM Dialog event series. According to the media release , the event from 3.30 p.m. to 6 p.m. will take place on site in the Villa Boveri in Baden or virtually via the Veertly platform. At the spring event of the SVSM there are practical presentations from Upper Valais, the city of Baden and the Wil region. Case studies would be used to show practical solutions and strategies and then discuss current challenges. Those who are connected virtually can join the discussion via the interactive platform. The event is free for members of the SVSM, non-members pay a fee of 50 francs.

    In addition to the dialogue event, the ordinary general assembly of the SVSM also takes place in the Villa Boveri. Non-members participating in the dialogue are also welcome, according to the association’s statement.

    Regarding the program, it is said that the head of location promotion for the city of Baden, Thomas Lütolf, will present the regional economic vision of the Baden Nord city district. Anne Rombach-Jung, Managing Director REGIO WIL, talks about the future of WILWEST. Esther Schlumpf, project manager at the Upper Valais regional and economic center, will address the question of whether governance can be a success factor for regional development.

  • Successful conference on business promotion

    Successful conference on business promotion

    Due to the corona situation, the first SVSM dialogue for business development did not take place as a hybrid event as planned, but as a purely virtual event. The event conveyed specialist knowledge and networked location managers, business developers, real estate experts, room planners and other interested parties. The speakers presented impressive practical examples from a wide variety of regions – from Montreux to Uri to St. Gallen – and also reported on challenges, organizational issues and experiences in the spirit of best practice. The participants received valuable input for their daily work. Thanks to dedicated question and answer sessions and a panel discussion, professionally moderated by SVSM board member Markus Müller, the professional exchange of experience and networking were not neglected.

    Interaction between economy and tourism
    Stefan Büeler, Head of the Office for Economic Affairs and Public Transport in the Canton of Uri, demonstrated the approaches to economic development in Uri based on current projects such as tourism development in Andermatt, the Gotthard base tunnel or educational and research institutes. He also discussed which procedures and organizational forms have proven themselves in practice and which challenges need to be mastered in everyday life. Samuel Zuberbühler, head of location promotion for the city of St. Gallen, gave an insight into the "Sankt ohne Senf" campaign, with which the city in eastern Switzerland is marketing itself and residents, homesick St. Gallen and “newcomers” in a target group-oriented way. He impressively demonstrated how closely business, location promotion and tourism are related. This was also confirmed by Bernard Schmid, Managing Director of Promove. Schmid provided a glimpse of the working methods, structure and current issues of an economic development organization in French-speaking Switzerland: The Promove association aims to promote the economy in the Riviera-Lavaux region on the Swiss shore of Lake Geneva and connects authorities, business and tourism. The cooperation between the various areas, some of which are also organizationally linked, is correspondingly close. Schmid showed how this works in practice using the "Dolce Riviera" project, which was launched in 2020 and aims to integrate the entire tourism value chain in the Montreux Riviera destination.

    The start of the new series of events was a success: The consistently positive feedback from the participants on the presentations shows that the SVSM is on the right track with the new event format. The next SVSM dialogue is already being planned, this time with a focus on location management. Make a note of the date – more information will follow:
    SVSM dialogue location management: Thursday, March 31, 2022, 3 p.m. to 7 p.m

    Further information:
    Swiss association
    for site management SVSM
    office
    Ricketwilerstrasse 135
    8352 Ricketwil (Winterthur)

    Telephone 058 255 08 88
    info@svsm-standortmanagement.ch www.svsm-standortmanagement.ch

  • Annual review 2020 of the SVSM

    Annual review 2020 of the SVSM

    You, our members, are much more directly and substantially affected by the corona pandemic. Numerous location and economic promotions have had to experience that years of development work can become practically meaningless within a few weeks because of the lockdown or because of regional easing. Suddenly completely different factors were decisive for shopping, leisure and travel behavior, primarily the question: What is still allowed where? In such a situation – in which, in my view, federalism is reaching its limits – location and economic development can hardly exert any influence. To make matters worse: where the industry is struggling to survive, there is neither time nor energy, let alone money, left over to secure and promote regional location advantages. But right now it is important to think long-term, invest and expand on what has been achieved.

    In these special times, we would like to thank you all the more for your loyalty to our association – even if you could not benefit from all the services to which you are entitled as part of your membership in 2020. We would also like to take this opportunity to thank our sponsors, UPC Switzerland and the electricity works of the Canton of Zurich EKZ, for their commitment. We very much hope that we can hold a half-day event as a new format in autumn 2021. Our general assembly in spring will also take place virtually this year. We will send you all relevant information and documents in the next few weeks. Of course, we will also keep you up to date on our annual program, including with our newsletter.