immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Sichtbarkeit

  • From the field: Why pole position counts in the region

    From the field: Why pole position counts in the region

    “I was hesitant at first,” says Rita Jeggli, real estate agent from Central Switzerland and owner of Perfect Living AG. “But after I booked Regional Highlight, I very quickly realized what a difference it makes that our properties are now placed at the top in our region and that visibility is improved as a result. Especially if the property is in a location that is not necessarily searched for at first glance. The inquiries came in noticeably faster, which of course makes me particularly happy!”

    Photo: Rita Jeggli

    The principle is simple but effective: properties advertised with Regional Highlight appear at the top of the search results on ImmoScout24 and Homegate for the duration of the campaign. “In the past, I often had to put my customers off if an advertisement didn’t generate the desired response,” reports Jeggli. “Today, the situation is different.” The exclusivity is particularly attractive, she adds. There are only three places available per district. Anyone who secures one of these benefits from a premium positioning that can make all the difference, particularly due to the intense competitive pressure. “The fact that there are only three spaces per district makes the product particularly attractive for us,” says Jeggli. “It makesPerfect Living AG more visible”.

    The offer is flexible: 1, 3, 6 or 12 months are available to choose from. This allows real estate agents to decide whether they want to position a property prominently in the long term or achieve a particularly high level of attention in the short term. “We really appreciate this flexibility,” says Jeggli. “Sometimes a property only needs a brief boost, sometimes we want to keep a prestigious property in the spotlight for longer.”

    Regional Highlight is part of SMG Real Estate’s Listing Performance portfolio and complements the Top Listing and Premium Top Listing products. While the latter offers nationwide reach and flexibility, Regional Highlight aims to have a lasting impact on the local market. In a real estate market characterized by strong competition and the recurring challenge of winning hard-fought mandates, Regional Highlight offers a decisive advantage: the right people become aware of an offer at the right time. For real estate agents like Jeggli, this means one thing above all: satisfied customers, faster deals and sustainable growth for their own company.

    Interested? You can find more information on how to advertise your properties from pole position here.

    Hit list without regional highlight
    Hit list with regional highlight
  • Fribourg.swiss brand strengthens international position

    Fribourg.swiss brand strengthens international position

    The canton of Fribourg is sharpening its profile in global competition. With fribourg.swiss, the economic development agency is focusing on a clearer and internationally recognisable brand. The new platform is aimed specifically at companies, investors and innovation players in Switzerland and abroad. Thanks to the official domain extension “.swiss”, the affiliation to Swiss quality standards is emphasised in a compact, accessible and strong brand.

    Making excellence visible
    “fribourg.swiss is our strategic showcase to the outside world,” says WIF Director Jerry Krattiger. The focus is on companies, educational and research institutions as well as centres of excellence that shape the economy of the canton of Fribourg. Topics such as the bioeconomy, Industry 4.0, life sciences and technology transfer demonstrate the diversity and future viability of the location.

    Multi-channel communication for maximum reach
    The new brand is already active on all external channels, from the website to newsletters and international LinkedIn activities. The content is distributed worldwide via embassies, consulates and specialist networks. At the same time, the new brand identity also strengthens the internal perception of the economic strengths and creates a shared awareness within the canton.

    Visibility and identification
    With fribourg.swiss, the canton of Fribourg is opening a new chapter in location marketing. One that focuses on digital clarity, international reach and regional anchoring. The canton’s economic dynamism is thus becoming more visible and more widely recognised, both within and outside Switzerland.

  • Digitally visible, locally present

    Digitally visible, locally present

    In the digital world, two aspects remain as relevant as they are challenging: visibility and proximity. Their successful implementation is the key to success, especially for real estate professionals. This is because both sellers and buyers, as well as estate agents, often have regional roots.

    At the same time, this presents an opportunity that SMG Real Estate’s Visibility can put into practice in the best possible way. The innovative solution places real estate agencies exactly where potential sellers are particularly present – in combination with a focus on the desired region. For as little as CHF 99, Visibility helps agencies to present themselves in the best possible light on ImmoScout24 and Homegate. This makes them visible where current and potential sellers are looking for reliable partners. This not only increases their reach in the relevant region, but also strengthens the professionalism of their presence – which leads to more sales mandates. In addition, visibility is maintained permanently, even if no advertisements are placed temporarily.

    Banner placement with reference objects

    Banner placement

    Agency directory

    Real estate price atlas

    Agencies with a larger geographical focus also have the option of individually compiling additional districts.

    In addition to placement in the search results lists, Visibility offers a whole range of other attractive benefits to strengthen and position the company’s presence in the desired district: Agencies can use their digital business card to convey a higher level of professionalism.

    It is now also possible to display reference properties and highlight listed agents even more prominently.

    The business card is also automatically ranked on Google, which further multiplies its visibility. Agencies are also displayed in the company directory and in the real estate price atlas as a regional expert in an optimal position, allowing them to increase their visibility by a further 400 percent overall.

    Find out more:

    swissmarketplace.group