immo!nvest – Die Plattform für Standorte und Immobilien

Tag: SMG

  • SMG prepares billion-euro IPO

    SMG prepares billion-euro IPO

    SMG combines leading online marketplaces in the areas of real estate, cars, classifieds and auctions. Thanks to this broad positioning, the company has been able to continuously expand its market position in recent years. In the first half of 2025, revenue rose by 14.4% to CHF 161.5 million. Adjusted earnings before interest, taxes, depreciation and amortization rose by 34% to CHF 87.6 million, bringing the margin to 54.3%. This strong profitability supports the targeted valuation.

    Owners and prospects
    The largest shareholders are the TX Group (31%), Ringier (29.5%), Mobiliar (29.5%) and the US investor General Atlantic (10%). They are likely to be among the main beneficiaries of a successful IPO, as will SMG’s management. The IPO is intended to secure long-term growth, strategic flexibility and investments in the further development of the platforms.

    Challenges in the environment
    While SMG is growing with its digital marketplaces, the parent companies in the traditional media business are facing structural changes. The IPO is therefore also seen as a signal of the increasing importance of the digital focus. Although critical voices point to the company’s high market power, the IPO is also seen as an opportunity to strengthen SMG’s position in international competition.

    It remains to be seen whether the IPO will be a complete success for everyone involved. What is clear, however, is that SMG is setting the course for the next development phase.

  • SMG Real Estate: Reach interested parties who are looking for exactly what you have to offer

    SMG Real Estate: Reach interested parties who are looking for exactly what you have to offer

    Those who pursue the goal of successful real estate marketing rely above all on one tool: the efficient approach to potential interested parties. This is the demanding task of drawing attention to current new construction projects or already existing properties with appealing communication that is as accurate as possible. This can be achieved without much effort with a newsletter that exclusively presents an exciting property to those looking for real estate.

    Property seekers are not only grateful, but also very good to activate if they are offered a quick orientation in their search process with an approach that specifically takes their preferences into account. After all, the search for the right property is about implementing personal concrete wishes such as buying or renting, regional preferences and the size of a property.

    This match between the real estate professionals with their current property portfolio and interested parties can be optimally supported with the Premium Newsletter from Homegate or the Newsletter Boost from ImmoScout24.

    The newsletters reach an exclusively created distribution list, which ensures that the expectations and demands that the prospective buyers pursue in their property search match the respective property characteristics. In this way, customers can be approached without wastage in a trustworthy and renowned editorial environment.

    The individual appearance of each property is coherent, because the professionally designed newsletter addresses the addressees with meaningful images and a text tailored to the specific property. As part of a marketing campaign, the newsletter can be adapted to specific times. In this way, for example, targeted attention can be generated in an early planning phase for a new project or potential interest can be identified. But the use of the newsletter is also suitable for property units that are not yet available and that are to be pointed out to specific target groups, and above all it pays off, because it is hardly possible to address potential interested parties in a more flawless way.

    Here you can find out more about the opportunities to address potential real estate buyers directly.

  • That cost of Switzerland

    That cost of Switzerland

    A significant part of the spending by Swiss people is in the areas of housing, mobility, insurance, leisure and sport. In its annual data analysis ” It costs Switzerland”, the SMG Swiss Marketplace Group provides comprehensive insights into the actual cost of living in Switzerland.

    For this purpose, the figures for 2021 were collected on the online platforms ImmoScout24, Homegate, FinanceScout24, AutoScout24 , Car For You, MotoScout24, anibis.ch, tutti.ch and Ricardo . “As a digital pioneer, we want to simplify the lives of people in Switzerland with groundbreaking products,” says Gilles Despas, CEO of SMG Swiss Marketplace Group. “With our platforms, we give them the opportunity to offer and buy products and compare prices quickly and easily. Especially in an expensive country like Switzerland, price transparency is important to keep an eye on the cost of living.»

    Real estate market: Condominiums in Zug are three times more expensive than in the Jura
    Looking at real estate prices in Switzerland, there are large cantonal differences. While a 4.5-room apartment in the canton of Jura cost an average of CHF 516,000 in 2021, it was more than three times as much in the cantons of Geneva or Zug at over CHF 1,700,000. If you take the most sought-after type of apartment, the 3.5-room rental apartment, as a reference property, there will be differences in rental costs between the cantons of over 110 percent in 2021. While tenants in the canton of Jura paid an average of just 1,135 francs, this figure is more than twice as high in the canton of Zug at 2,428 francs. Overall, the rental prices for 3.5-room apartments remained the same or even fell compared to 2020 in most cantons last year.

    The detailed results of the study on the individual areas can be found under “ The costs for Switzerland ”.