immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Standortfoerderung

  • Zurich bundles economic development in one law

    Zurich bundles economic development in one law

    The road was long. The Department of Economic Affairs has been developing the legal basis since 2020, the consultation process began in 2022 and the Cantonal Council approved it by 114 votes to 59 in the fall of 2025. On April 30, 2026, the cantonal government put the Location Promotion and Business Relief Act into force on July 1, 2026. What was previously piecemeal now has a clear legal home.

    What the law bundles together
    The law brings together six central areas of responsibility under one roof: location development, strengthening innovative capacity, supporting established companies, attracting new businesses, location promotion and external economic relations. At the same time, the previous law on administrative relief will be repealed and fully integrated. This will put an end to a double-track race between two separate sets of regulations.

    The pressure behind it
    Energy shortages, a lack of skilled workers, the OECD minimum tax and the unresolved relationship with the EU are putting pressure on Zurich as a business location. Legally enshrined location promotion should increase the canton’s ability to react and ensure that measures can be implemented quickly and in a targeted manner. The law also provides a basis for the canton to quickly participate in federal crisis support programs.

    Business relief as the centerpiece
    The previous coordination office will be upgraded to a specialist office for business relief. In future, it will systematically examine all new and amended cantonal laws and ordinances for their impact on companies. The so-called regulatory impact assessment has a clear objective: business-friendly regulations and digitally processed enforcement that saves time and effort.

    Zurich as a role model
    Zurich is thus positioning itself as a canton that does not leave economic competitiveness to chance. Carmen Walker Späh, Director of Economic Affairs, played a key role in shaping the law, which is one of the last major projects of her twelve years in office. It will be launched on July 1, 2026, when Walker Späh is already completing her year as President of the Government.

  • Zurich reinvents itself

    Zurich reinvents itself

    Government Councillor Carmen Walker Späh openly stated that many good ideas never make it to the market. It is not a lack of creativity, but a lack of the right support at the right time. The canton of Zurich has therefore taken the step this year of joining the international “MIT REAP” program. The aim is to channel funding in a more targeted manner, network players more closely and systematically promote scaling. Zurich has already established itself as a hotspot in the fields of AI, robotics, life sciences and the new space economy. The task now is to secure this lead.

    Nothing works without people
    Markus Müller, Co-Head of Location Promotion, put it in a nutshell with a quote from medtech entrepreneur Andy Rihs: “Nothing works without people.” Capital alone does not build a future. What makes Zurich strong is the ability to bring together new ideas with the right know-how and the right capacities. Zurich should take on a leading role in the new space economy. According to Müller, innovation is what turns “good” into “leading” in the long term.

    You can’t think about the future alone
    Futurologist Martina Kühne gave the guests three ideas to take away with them. Think beyond tomorrow, develop visions of the future in the majority and shape the future together. Every vision of the future is like a piece of gymnastics equipment on which you can let your mind run wild. Anyone who does this can develop ideas for a possible and desirable future. Because, according to Kühne, the future doesn’t just happen.

    Collaboration as a catalyst
    The ETH spin-off Sevensense shows how this theory translates into practice. in 2021, the young start-up impressed ABB with its 3D vision technology for autonomous robots. Today, around 80 percent of the autonomous robots sold by ABB come from Sevensense. Proof of how effective the combination of established capital and fresh inventive spirit can be.

    Organs in space, muscles in the lab
    Prometheus Life Technologies is even more daring. The start-up uses weightlessness in space to grow organs in three dimensions. This was made possible by a parabolic flight program at the Innovation Park, in close collaboration with the Center for Space and Aviation at the University of Zurich. No less ambitious is Muvon, which is working with the ZHAW on an automated method for muscle regeneration using the body’s own cells. If it can be scaled up, it could be used to treat stress incontinence, which affects a significant proportion of women over 40 in Europe.

    A platform that innovates itself
    Samuel Mösle, Co-Head of Location Promotion, drew a clear line in the final discussion. The three start-ups presented are at the limits of the imaginable future. The innovation platform will become more interactive and networked in future with the support of artificial intelligence. After five years, the initiative has reached the end of its own start-up phase. Samuel Mösle sums it up precisely: “It doesn’t just say innovation on it, it also has innovation in it.”

  • Change at the helm of a major business network

    Change at the helm of a major business network

    According to a statement, Hansjörg Brunner is stepping down as president of WirtschaftsPortalOst (WPO). The owner and CEO of Fairdruck AG, based in Sirnach, Thurgau, has chaired the Wil Greater Area Business and Economic Association since its foundation in May 2019. Brunner had previously chaired both the Hinterthurgau SME Trade Association and the Thurgau Trade Association. He served as a member of the Thurgau Cantonal Council and the National Council for the FDP.

    The Executive Board is proposing Marc Flückiger as the new president to the delegates’ meeting on 23 April. The 44-year-old grew up in Thurgau and lives in Wil. A trained cheesemaker, he worked at Züger Frischkäse AG, most recently as a member of the extended management team. Since 2014, he has been co-owner and managing director of SYGMA AG Liegenschaftenbetreuung in Wil, which employs around 170 people. He served as a member of the Wil City Council for the FDP and has been a member of the St. Gallen Cantonal Council since 2024.

    “As WPO President, I would be delighted to contribute my experience and my network in business, politics and association work, and to devote my full energy to our region,” Flückiger is quoted as saying in the press release.

  • Network Switzerland elects new members to the board

    Network Switzerland elects new members to the board

    According to a press release, the Netzwerk Standort Schweiz has renewed its board. Christina Doll and Andreas Zettel were elected to the board on 18 March. Christina Doll has been the business development officer for the town of Schlieren since 2025. Prior to this, she spent around ten years helping to develop the Zurich Airport region, amongst other roles. Andreas Zettel has been Head of Business Development since 2015 and Deputy Head of Lucerne Economic Development since 2020.

    The two new members replace Albert Schweizer and Jasmina Ritz. Schweizer was Schlieren’s first location promoter and co-founded Netzwerk Standort Schweiz – then known as the Swiss Association for Location Management – in 1998. He has also been a member of its board since 2007. Jasmina Ritz was the first Managing Director of Limmatstadt AG, the cross-cantonal location promotion agency in the Limmat Valley. She has also been a member of the board of Netzwerk Standort Schweiz since 2022. Since the beginning of March, she has been Managing Director of SwissFoundations, the association of Swiss grant-making foundations.

    The spring event organised by Netzwerk Standort Schweiz also addressed the changing landscape of location competition. “Whilst major economic blocs are putting pressure on one another through tariffs, massive support programmes and technological races, and military conflicts are creating new uncertainties, location competition is also entering a new phase,” Remo Daguati, President of Netzwerk Standort Schweiz, is quoted as saying in the press release.

    Vassiliki Riesen, Head of Economic and Location Promotion in Köniz, highlighted the consequences for Switzerland’s largest agglomeration municipality. She demonstrated how location promotion initiatives can respond to different stakeholder groups whilst also collaborating with numerous partners within the municipality and the canton.

    André Guedel, Director of International Business Development at KPMG, highlighted how the new competition is affecting Switzerland as a business location through both taxation and subsidies, and how companies are responding to this.

    Netzwerk Standort Schweiz is the umbrella organisation for location and business promotion agencies. Its current membership of around 110 comprises organisations active in location promotion, regional marketing, business development, site development, spatial planning and the property sector.

  • Federal government conducts consultation on location promotion

    Federal government conducts consultation on location promotion

    The Federal Council has opened a consultation process on the message on location promotion for the first time. According to a statement, it is set to run until 1 June 2026. The Federal Council is submitting five financing decisions to Parliament for the years 2028 to 2031, with a total volume of CHF 392.21 million. Location promotion is to be carried out through SME policy, tourism policy, regional policy, export promotion and location promotion.

    The focus is on three key areas of location promotion: reducing the administrative burden on SMEs through digitalisation, facilitating SMEs’ access to international markets and, finally, strengthening the regions economically. Among other things, the expansion of the EasyGov.swiss platform will create a marketplace for digital services provided by the federal government and the cantons. With regard to international markets, the federal government supports export-oriented companies with information, advice and the use of export risk insurance. In the area of regional location promotion, the federal government supports tourist destinations and economic projects in rural areas, mountain regions and border regions.

    Despite the high budget, planning shows a decline of 5.2 per cent compared with the previous period, taking into account the special Covid and recovery payments and the 2027 relief package.

  • Communities on Lake Zurich strengthen economic networking

    Communities on Lake Zurich strengthen economic networking

    The Gold Coast location promotion agency has published its first annual programme. The association was founded in September 2025 by the eleven municipalities of the Meilen district and the Office for Economic Affairs of the Canton of Zurich.

    According to a press release, members benefit from free participation in events, excursions and background discussions, direct access to decision-makers and increased visibility. The first general meeting will take place on 15 April in Stäfa, Zurich. Dr Moritz Lechner, co-founder and co-chairman of the board of directors of Sensirion, will speak as a guest speaker.

    The press release also mentions a members’ lunch with a workshop visit to Micro Mobility Systems AG in Küsnacht and a members’ morning snack at the Zumikon municipal administration. This will be followed in August by an after-work excursion to Seepark Uetikon, where apartments for around 600 people are being built on the site of a former chemical factory. An excursion to the Zurich Cantonal Council is also planned.

  • 27 years of commitment to Schlieren’s transformation

    27 years of commitment to Schlieren’s transformation

    Albert Schweizer has been shaping the economic development of the city of Schlieren since 1998, i.e. for over 27 years. During this time, he has not only located companies and organized space, but also led dialogues between business, politics and administration. Always with a clear philosophy, networks and trust instead of blind optimization of figures.

    “Schlieren has grown rapidly, but in a controlled manner, with location promotion that is not just based on figures, but on networks and trust,” is an apt description of Albert Schweizer’s approach. A classic industrial city has become a dynamic technology location.

    From industry to biotechnology
    Schweizer’s ability to consistently turn opportunities into projects made all the difference. He organized spaces, untied knots, launched festivals and created the conditions for companies to settle and grow in Schlieren. The transformation of former industrial wasteland into centers of biotechnology and medical technology is particularly impressive. A strategic change that repositioned Schlieren.

    Well-deserved retirement
    Albert Schweizer will take his well-deserved retirement next spring 2026. This will mark the end of an era for the city of Schlieren, but his mark will remain – in the networks he has built up, in the projects he has initiated and in the culture of location promotion that he has helped to shape.

    “We are proud of how Schlieren has developed,” says Mayor Markus Bärtschiger, paying tribute to Albert Schweizer’s achievements.

    Albert Schweizer’s retirement marks the departure of not only an experienced location promoter, but also the architect of modern Schlieren. His award is a well-deserved finale to an influential career that shows that sustainable development comes from people – people who not only manage the economy, but also build trust.

  • Basel is building the future with responsibility

    Basel is building the future with responsibility

    Mr. Hess, you have been involved in the Basel economic region for many years in various roles. What milestones or formative developments have you particularly remembered during this time?
    Today, politics and administration are much more interested in the needs of the economy than when I started working for the canton. Visible examples of mutual trust are the site developments by Novartis, Roche and Lonza and the multi-billion euro investments by these and other companies at the location. In addition to nurturing existing companies, Basel-Stadt has also massively increased its promotion of innovation. Since 2024, almost 68 million francs have been invested over eight years in nine programs in the areas of life sciences, digital innovation and the sustainable economy. The latest addition is the Basel location package. Depending on the budget situation, the canton is investing between 150 and 500 million francs per year in strengthening the attractiveness of the location. Almost all of the money goes to companies in Basel.

    Basel is considered one of the most dynamic business locations in Switzerland.
    How do you assess the current economic situation in the canton of Basel-Stadt?
    Thanks to our industry structure, Basel-Stadt is doing well economically. The erratic economic policy of the USA has hardly left any traces, even if it does pose challenges for our companies. The current position of the location can be seen, for example, in the cantonal competitiveness indicator of UBS, where Basel-Stadt is again in second place of all Swiss cantons this year. Or the triple A rating that the rating agency S&P has once again awarded the canton. Both encourage us to continue on our chosen path – as an innovative and reliable partner to the economy.

    What is the current focus of location promotion for urban areas and residential construction?
    The cantonal development plan envisages a population and employment target of 220,000 by 2035. People need living space, but also areas to work and ideally short distances between home and work. We strive to provide companies in the canton of Basel-Stadt with sufficient available high-quality space as a locational advantage. A particular focus here is on securing production space and an optimized supply of space for scale-ups.

    What are the challenges posed by a shortage of space and high demand? How is Basel-Stadt solving these?
    A major challenge in Basel-Stadt is the competition for space in the limited space available due to cantonal and national borders. We often hear from those involved in real estate project development that it is not a problem to build upwards in Basel. It is also important to make optimum use of the potential of the transformation sites in order to create more space for living and working areas.

    What are the most important findings from the Basel location package for site development?
    The Basel location package is attractive for site developers and investors, as taxable companies in Basel-Stadt that spend on research and development, parental leave, climate protection and energy efficiency can receive substantial subsidies. This facilitates the establishment and promotes the growth of companies on sites in the canton.

    How does the canton of Basel-Stadt accompany and support the transformation of industrial sites into modern residential and working quarters?
    Through an active and systematic exchange with companies and landowners. At the AWA, we not only know about a company’s confidential, potential development steps, but can also provide the company with the necessary development sites.

    What role do investors and developers play for Basel today?
    Both play an important role. They invest in underutilized, partially derelict land in order to develop it and generate substantial added value for Basel as a location. However, transformation sites are also in the public eye due to their size. All parties involved must take this responsibility into account.

    How does the promotion of start-ups and life sciences contribute to real estate development?
    A concrete example: the canton has been operating the Tech Park Basel for 14 years. We offer small-scale laboratory and office space there at attractive rental conditions. Start-ups that outgrow Tech Park Basel then look for larger spaces on commercial terms. We are therefore producing a pipeline of mature, well-financed startups (mostly biotechs) for the benefit of the private, unsubsidized real estate market.

    What future trends do you see for Basel up to 2030, particularly with regard to digitalization and new forms of work?
    Job quality is much more important today than it used to be. Digitalization could further drive the flexibilization of space rental. Our experience shows that some companies are looking for rental space where, for example, a meeting room can be booked flexibly via an app. Although Basel has a healthy supply of office space, it is still not so easy to find this type of space through real estate agencies.

    They will enter a well-deserved retirement in the next few years.
    What skills are particularly important for your succession?
    Skills are important. But personal qualities are even more important. These include entrepreneurial thinking, enthusiasm, a willingness to learn, perseverance and the joy of working together in a great team to develop the site every day. I have a bit of a problem with the term “retirement” anyway. I love my work as a “public entrepreneur” and would like to remain involved in areas that are important to me personally even after I leave my current position in May 2027.

  • New impetus for the Schwarzbubenland region

    New impetus for the Schwarzbubenland region

    The Forum Schwarzbubenland has appointed a new location promotion officer for the districts of Dorneck and Thierstein. According to the association, it has entrusted National Councillor Christian Imark with the mandate. The aim is to better meet the needs of a dynamic economic situation.

    On the one hand, the location promoter should help to attract new companies in order to strengthen the economic base. On the other hand, he is to support local companies in overcoming current challenges and achieving growth. Finally, Imark is to intensify cooperation between business, education and politics.

    “As an experienced personality from politics and business, Christian Imark brings with him the ideal tools to make our region better known, position it successfully and provide new impetus,” Dieter Künzli, President of Forum Schwarzbubenland, is quoted as saying in the press release.

    Christian Imark (born 1982) has been a member of the National Council for the Swiss People’s Party (SVP) since 2015. He is also the owner of Airboxx GmbH, a company based in Fehren SO that specializes in the rental of marquees. The location promotion mandate comprises a 30 percent workload.

    Imark replaces Karoline Sutter, who took over location promotion in 2022. At that time, the mandate still consisted of the location promotion of Schwarzbubenland and the neighboring Baselbieter Laufental. Sutter took over the mandate together with Rita Stoffel-Meury.

  • Reorganisation of location promotion in Schlieren

    Reorganisation of location promotion in Schlieren

    Christina Doll will take over as head of location promotion in the city of Schlieren from 1 December. According to a city press release, the 44-year-old will take over the position from Albert Schweizer, who is retiring after 27 years with the city.

    The change of position is linked to an intensification of location promotion. Christina Doll will perform the function in an 80 per cent position. Her predecessor Schweizer filled the position with 30 per cent in addition to his work as property manager. The city council believes that the increase in working hours is necessary “to successfully develop Schlieren as a business location”. In future, companies should have a direct contact person for their concerns.

    The economic geographer with a degree from the University of Hanover is considered to be well connected thanks to her many years of experience in location promotion. Most recently, she made a name for herself as deputy managing director in the development of the Zurich airport region as an economic network and location development organisation. As a part-time guest lecturer at various universities, the 44-year-old has taught how organisations can better exploit their development potential through participatory methods and the use of collective intelligence. She is the winner of the scholarship for the EMBA Digital Leadership at the Zurich School of Business 2022.

  • New training programme for professional location management

    New training programme for professional location management

    The University of Applied Sciences Northwestern Switzerland(FHNW) is offering a further education programme in the field of location management in collaboration with the Standort Schweiz network. According to a press release, the course is the first CAS in the field of location promotion in Switzerland. It is being organised by the FHNW for the second time, with the course starting on 26 March 2026 at the Brugg-Windisch campus.

    The course comprises the modules location analysis and location marketing, business promotion and cluster management, location development, innovation, change management and communication. Participants are familiarised with the local characteristics of locations and the needs of the companies living or based there. As economic, marketing and communication experts, location managers can design development concepts for locations and represent and implement these in practice with authorities and in politics, according to the FHNW.

    The certification course (CAS) comprises 15 seminar days spread over two semesters. The course fee is CHF 600 per day. Members of the Swiss Business Location Network receive a 10 per cent discount.