For many years, the SVSM has organized the site management day every spring. On this all-day event, experts from location management, business development and the real estate industry as well as representatives from municipalities, cities and cantons met to listen to case studies, discuss industry-specific topics, exchange experiences and maintain their network. Due to the corona pandemic, the event in 2020 and 2021 could not be held. The board of the SVSM used this “compulsory break” to fundamentally rethink and redesign the event. The result is the new series of events «SVSM Dialog»: From autumn 2021, the SVSM will be organizing two half-day events every year – in autumn with a focus on business development issues, in spring on location management issues. In keeping with the spirit of the times, the events will be hybrid: interested parties can participate physically, on site, or thanks to live streaming virtually from their desks.
Practice-related presentations and exchange of experience
The first SVSM Dialog Wirtschaftsförderung will take place on Wednesday, November 17, 2021, from 3 p.m. to 7 p.m. in the Capitol cinema in Olten. The event conveys specialist knowledge and connects location managers, business developers, real estate specialists, spatial planners and other interested parties. Three practical presentations with a focus on business development offer the participants valuable technical input for their daily work and use case studies to show possible solutions and strategies for current challenges. Stefan Büeler, Head of the Office for Economy and Public Transport of the Canton of Uri, uses current projects such as tourism development in Andermatt, the Gotthard Base Tunnel or educational and research institutes to demonstrate the approaches of Uri Economic Development. He also goes into which procedure and which organizational forms have proven themselves in practice. Samuel Zuberbühler, Head of Location Promotion City of St. Gallen, gives an insight into the marketing of the city in eastern Switzerland under the provocative title “Sankt ohne Senf” and shows how current issues – such as the revitalization of the inner city – are being addressed there. He also takes up critical points in order to enable a practical exchange of experiences. Bernard Schmid, Managing Director of Promove, provides a look at the working methods, structure and current issues of an economic development organization in French-speaking Switzerland: The Promove association aims to promote the economy in the Riviera-Lavaux region on the Swiss shores of Lake Geneva and connects authorities, Business and other important partners. An extensive aperitif at the end of the event – this part is also streamed live – offers the opportunity to maintain and expand your personal network.
With them – on site or via live streaming
The event is carried out as a hybrid event: the participants either visit the event on site at the Capitol cinema in Olten or join the event virtually – the entire event is streamed live and, thanks to a special event platform, also offers virtual participants the opportunity to Interaction. After registering online, all participants will receive a personal participation link with which they can log into the event via a browser. The event is free of charge for members of the SVSM. Non-members pay a contribution towards expenses of CHF 50. If you register for membership during or after the event, this amount will be refunded.
