immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Steuerpolitik

  • Canton of Lucerne plans measures for successful location promotion

    Canton of Lucerne plans measures for successful location promotion

    In response to global tax developments, the canton of Lucerne is planning a package of measures from 2026 to improve the framework conditions for companies and the quality of life of the population. According to a press release, the investment package comprises 250 million francs in the first year and 300 million francs annually from 2027 and is to be channelled into “a broad range of measures”.

    According to the press release, global developments could lead to massive losses in competitive advantage. Developments such as the OECD minimum taxation could lead to the canton losing its advantage in the form of low corporate profit taxes. This could lead to large international corporations no longer investing in Lucerne – at the expense of local jobs and tax revenue. There is talk of a loss of fiscal revenue totalling CHF 1100 million for the federal government, canton and municipalities.

    By promoting innovation, improving the tax burden, increasing digitalisation, developing economic areas, the availability of commercial and residential space and a customer-oriented administration, the aim is to create more attractive conditions for large global companies based here.

    The population should benefit from a lower tax burden, a better work-life balance, culture and digitalisation. The vote of the electorate is due to take place in September 2026.

  • Swiss tax landscape in transition

    Swiss tax landscape in transition

    In 2025, the average corporate income tax rate in Switzerland fell from 14.6% to 14.4%. The canton of Zug remains the front-runner with just 11.85%, while Bern (20.54%), Zurich (19.61%) and Valais (17.12%) occupy the upper ranks in the tax ranking. At first glance, this is a sign of the attractiveness of the business location, but the dynamics are more nuanced.

    In fact, some cantons have even increased their tax rates slightly. Geneva, for example, rose from 14 to 14.7 percent, while Basel-Stadt will increase its rate to 14.53 percent in 2026. This is due to the introduction of the global minimum tax rate of 15% for companies with high profits. Cantons that were previously regarded as low-tax locations are adapting in order to cushion the threat of the additional tax and retain revenue themselves. For investors, this means that while the tax advantage remains, flexibility is required in order to be able to react to cantonal differences and future adjustments.

    Location remains competitive
    There has also been a slight decrease in the top tax rates for private individuals. From an average of 32.7 percent to 32.5 percent. Geneva (-1.7 percentage points) and Schwyz (-0.61) in particular have lowered their rates. However, the ranking remains stable. Schwyz (21.98%), Zug (22.68%) and Nidwalden (24.1%) remain at the top. Geneva, Vaud and Bern remain the most expensive cantons for top earners. For real estate developers and highly skilled workers, these locational differences in income tax remain a decisive factor, especially for international projects.

    Global minimum tax Stability in Switzerland, uncertainties internationally
    Over 50 countries worldwide have already implemented the minimum tax of 15 percent for large companies. However, the USA, the original driving force behind the initiative, has not yet adopted the OECD guidelines into national law. On the contrary, the new US administration is increasingly questioning the project. Experts such as Stefan Kuhn from KPMG Switzerland emphasize that, in the worst-case scenario, these uncertainties could lead to a return of tax competition or special digital taxes. For Switzerland, however, the signal is clear: the global minimum tax is becoming a reality here too. The stability of implementation and the ability to plan remain a locational advantage over uncertain international developments.

    Cantons boost location attractiveness with targeted projects
    In parallel to the tax adjustments, many cantons are investing in location promotion projects. Lucerne, Basel-Stadt, Zug and others have already adopted programs to support local companies and new relocations. For real estate developers, this means opportunities for new projects, incentives for investment in commercial and residential space and a solid basis for long-term viable business models.

    At the same time, it is clear that it is not tax policy that determines the attractiveness of a location, but also the accompanying measures such as infrastructure, securing skilled workers and digitalization. This is where new spaces for innovative projects are created for developers and investors,

    especially in a market environment that is characterized by growing demands for sustainability and resource efficiency.

    Industrial policy and tariffs
    In addition to taxes, international trade issues are once again gaining in importance. Discussions about US tariffs, bilateral trade agreements and strategic industrial policy are driving reindustrialization worldwide. For Swiss locations, this means that the demand for suitable production and logistics space could increase. At the same time, the protection of strategic industries is once again receiving greater political support, which could open up new areas for investment in high-tech and industrial production.

    Switzerland remains strong – eyes on Ireland and Asia
    In an international comparison, Switzerland remains on a par with other top European locations. Ireland taxes corporate profits at 12.5 percent, Hungary at 9 percent. Guernsey, the Bahamas and the Cayman Islands remain low-tax havens with zero percent, but this is no comparison for Switzerland. Instead, the location competes with attractive metropolises such as Hong Kong (16.5%) or Singapore (17%), which entice with additional incentive programs. China, India and Brazil also continue to rely on other tax strategies with high rates (25-34%), but selectively offer low effective burdens for strategic industries. Switzerland remains competitive and complements this advantage with a stable political and legal framework.

  • Taxes above the national average

    Taxes above the national average

    The Tax Burden Monitor 2024 confirms once again that the canton of Zurich is a high-tax canton when it comes to corporate taxes. Only the canton of Bern taxes corporate profits more heavily. This makes Zurich less attractive for companies, especially in comparison to neighbouring cantons with lower taxes, such as Schwyz and Zug, which also benefit from their geographical proximity to Zurich.

    Attractive tax policy
    In contrast to corporate taxes, the canton of Zurich performs significantly better in terms of income and wealth taxes for private individuals. Medium incomes of between CHF 60,000 and CHF 200,000 are taxed moderately in a cantonal and municipal comparison. Zurich’s municipalities occupy top places in this category. Middle-income couples and families in particular benefit from the tax structure.

    Around a third of Zurich’s municipalities recently lowered their tax rates. Nevertheless, the canton lost one place in the national comparison and is now in 13th place. Property taxes remain stable and rank 10th in the national comparison – below the Swiss average.

    Zurich has lost tax attractiveness for companies since 2006
    Since 2006, the canton of Zurich has dropped twelve places in the ranking of corporate tax burdens. While other cantons have lowered taxes for legal entities, in some cases significantly, Zurich has remained relatively rigid. As a result, competitor locations Basel-Stadt and Geneva, which are traditionally attractive for international companies, now have significantly lower tax burdens. A direct comparison with the cantons of Schwyz and Zug is also particularly critical for Zurich, which, unlike Zurich, benefit greatly from their proximity to the business centre without having to bear its tax burden.

    Zurich remains internationally attractive
    The situation is different in an international comparison. Despite the high national tax burden, Zurich remains competitive in the global competition to attract companies. Countries such as the USA and many Western European states (with the exception of Ireland) impose a much higher tax burden on their companies. Switzerland has been able to maintain this competitiveness even in times of economic crisis, although many OECD countries have increased their tax pressure in recent years.