The moving patterns of the ‘Best Ager’ generation – those aged between 55 and 74 – are becoming increasingly important for a functioning housing market in Switzerland, as shown by the new Helvetia Housing Report, according to a press release from Helvetia Baloise. The study was conducted by the insurer in collaboration with the Sotomo research institute in Zurich.
When this age group moves house, they usually relocate to less central areas or, increasingly, abroad. This frees up larger, centrally located flats, which are subsequently occupied by families much more frequently. According to the study, this helps to distribute existing housing more efficiently across different stages of life.
Furthermore, emigration abroad increased by almost 50 per cent between 2014 and 2024. At the same time, moves within one’s own municipality remain comparatively rare. It is only from the age of 75 that the trend reverses: older people then move more frequently back to well-connected, central locations.
“Additional moves by this age group make an important contribution to better utilisation of living space,” says Michael Hermann, Managing Director of Sotomo. This dynamic is driven in particular by the moving behaviour of foreign ‘Best Agers’, whose likelihood of moving is 50 per cent higher than that of Swiss nationals. However, this trend is being held back by the so-called lock-in effect: homeowners move significantly less often – their likelihood of moving is over 60 per cent lower than that of tenants. According to the report, however, the often-discussed influence of affordable existing rents is significantly lower than assumed and is not the decisive factor behind the low mobility of older households.
