immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Workshops

  • Gutundgut organises specialist tourism meeting

    Gutundgut organises specialist tourism meeting

    Gutundgut, a project developer based in Lenzburg, organised the fourth ERFA experience meeting within the Destination Lab. According to a press release, the exchange of ideas took place on 9 and 10 April at Nendaz Tourisme. In Nendaz, 63 participants from 36 Swiss tourism destinations exchanged views on the topic of gamification in tourism.

    They discussed the question of how playful elements can be used to achieve greater guest loyalty. Topics such as the better alignment of tourism services and sustainable behaviour in tourism were discussed in workshops. Nendaz Tourisme also presented the locomotive search game, which can be used to explore the village. Gutundgut summarised the event positively, saying that all participants gained a better understanding of the possibilities of gamification in tourism.

    The next ERFA meeting will be held as part of the Destination Lab on 22 and 23 October 2024 in Arbon TG.

  • Shaping Zurich’s future: First location day sets new accents

    Shaping Zurich’s future: First location day sets new accents

    On “Location Day”, an initiative of the Zurich Department of Economic Affairs, leading figures from business, science and the Zurich government came together to formulate joint visions for the future direction of Zurich as a business location. The aim of the event was to identify innovative ideas and measures through constructive dialogue in order to strengthen Zurich as a business location in the long term.

    The discussions focussed on the canton’s core strengths, such as its dynamic entrepreneurial landscape, cutting-edge research and education as well as its high-quality infrastructure. In a series of panels and workshops, topics such as technology, skills shortages, business development, mobility and sustainability were explored in greater depth. The workshops generated a large number of proposals that are now to be developed further in order to realise practical solutions for Zurich as a business location.

    A study on the attractiveness of the Canton of Zurich as a business location, prepared especially for the “Location Day”, served as a basis for discussion. It analysed key factors influencing the business location and identified both the canton’s strengths and areas with potential for improvement. Based on these findings, the participants were able to address specific areas requiring action and channel them into productive channels.

    Due to the positive response and the recognisable need for ongoing exchange between the various sectors, the Department of Economic Affairs has already announced that it will establish the “Location Day” as an annual event. This emphasises the Canton of Zurich’s commitment to further positioning and strengthening itself as an innovative and future-oriented business location.

  • Start-up scene in Knonauer Amt receives support

    Start-up scene in Knonauer Amt receives support

    The Knonauer Amt location development agency supports prospective company founders from the region. Together with the Coachingplus coworking space in Affoltern and the Startzentrum Zurich cooperative, it developed the idea of offering corresponding workshops. The first one has already taken place, and follow-up events are planned.

    The first workshop met with great interest. A total of 40 participants, two-thirds of them women, dealt with the path from idea to business model under the guidance of speaker Nicolas Goetsch, the managing director of the Startzentrum Zurich. According to an article in the “Affolter Anzeiger”, Goetsch encouraged those present to use a visual planning model to deal concretely with their own business ideas, with customer profiles, customer benefits, offer sketches and revenue models. The speaker’s slides can be viewed online.

    For the follow-up date on 29 June, exchange talks are planned on the topic of challenges in setting up a business. Registrations are requested by 22 June. In addition, the location promoter offers personal advice via the Start Centre and Startbox Zurich, a digital start-up guide for setting up a business in the Canton of Zurich.