{"id":104520,"date":"2024-07-05T08:14:49","date_gmt":"2024-07-05T06:14:49","guid":{"rendered":"https:\/\/www.immo-invest.ch\/digitalstrom-gewinnt-bei-german-brand-award\/"},"modified":"2024-07-05T08:17:54","modified_gmt":"2024-07-05T06:17:54","slug":"digitalstrom-gewinnt-bei-german-brand-award","status":"publish","type":"post","link":"https:\/\/stage.immo-invest.ch\/en\/digitalstrom-gewinnt-bei-german-brand-award\/","title":{"rendered":"digitalStrom wins German Brand Award"},"content":{"rendered":"<p class=\"bodytext\">Schlieren-based <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Networking&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Kn&uuml;pfen eines Kontaktnetzes mit anderen Personen, um diese Beziehungen k&uuml;nftig erfolgreich nutzen zu k&ouml;nnen&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">networking<\/span> specialist <a href=\"https:\/\/www.digitalstrom.com\/\" target=\"_blank\" rel=\"noopener\">digitalStrom<\/a> has received multiple awards from the German Design Council at the <a href=\"https:\/\/www.german-brand-award.com\/\" target=\"_blank\" rel=\"noopener\">German <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Brand<\/span> Award 2024<\/a>. According to a <a href=\"https:\/\/www.linkedin.com\/posts\/digitalstrom-ag_german-brand-award-2024-we-proudly-present-activity-7209472870509391872-vbsC?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">press release<\/a>, digitalStrom received the gold award in the category Excellence in <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Brand<\/span> Strategy and Creation &ndash; <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Brand<\/span> Design &ndash; Corporate <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Brand<\/span>. The company was also among the winners in the categories Excellent Brands Building and Elements and Excellence in <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Brand<\/span> Strategy and Creation &ndash; <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Brand<\/span> Strategy of the Year. It received a special mention in the Excellent Brands &ndash; <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Brand<\/span> <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Innovation&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Innovation in der heutigen Immobilienwelt bedeutet vor allem Digitalisierung von Prozessen. Zum Beispiel das Eliminieren von Tausenden von Excel-Bl&auml;ttern f&uuml;r Portfolio- und Asset-Manager oder das Erstellen einer Anwendung (App) f&uuml;r alle Formalit&auml;ten rund um die Beziehung zwischen Immobilieneigent&uuml;mern, - verwaltung und -mietern.&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Innovation<\/span> of the Year category.<\/p>\n<p class=\"bodytext\">More than 1,300 companies entered this competition, which honours unique brands and <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">brand<\/span> creators for successful <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">brand<\/span> management. In its entry, digitalStrom also refers to its collaboration with the Munich-based marketing agency <a href=\"https:\/\/wachter.parts\/\" target=\"_blank\" rel=\"noopener\">Wachter Parts &amp; WPWA<\/a> as the basis for these awards.<\/p>\n<p class=\"bodytext\">The repositioning of digitalStrom puts the newly created <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Claim&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Slogan zu einem Produkt oder einer Marke mit oft hohem Wiedererkennungswert&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">claim<\/span> Power the Line at the centre of the <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">brand<\/span> <span class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Image&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Individuelles Vorstellungsbild, das Dritte von einer Marke, einem Produkt oder einer Unternehmung haben. Aus Marketingsicht wird zwischen einem gegenw&auml;rtigen (Ist-Image) und einem anzustrebenden Image (Soll-Image) unterschieden&lt;\/div&gt;\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>image<\/span>, according <a href=\"https:\/\/www.german-brand-award.com\/preistraeger\/galerie\/detail\/49582-digital-strom.html\" target=\"_blank\" rel=\"noopener\">to<\/a> the jury. It describes digitalStrom as &ldquo;a Swiss company that offers modern smart home solutions and building automation for existing and new buildings. With its so-called powerline technology, the company uses existing power lines for signal transmission, thus avoiding the need for additional cabling and the often associated opening of the wall.&rdquo; The <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">brand<\/span> <span class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Image&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Individuelles Vorstellungsbild, das Dritte von einer Marke, einem Produkt oder einer Unternehmung haben. Aus Marketingsicht wird zwischen einem gegenw&auml;rtigen (Ist-Image) und einem anzustrebenden Image (Soll-Image) unterschieden&lt;\/div&gt;\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>image<\/span> is described as &ldquo;original, creative and humorous&rdquo;, its choice of words as &ldquo;likeable and cheeky&rdquo; and the design as &ldquo;bold, modern and fresh&rdquo;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Schlieren-based networking specialist digitalStrom was awarded multiple times at the German Brand Award 2024 by the German Design Council. The company received Gold in the category Excellence in Brand Strategy and Creation \u2013 Brand Design \u2013 Corporate Brand.<\/p>\n","protected":false},"author":2,"featured_media":104515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"categories":[22697,12476,22433,12493],"tags":[22974,47902,12525,12526,12528,39777],"class_list":["post-104520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-immonews","category-trends-en","category-region-zurich-en","tag-digitalstrom-en","tag-german-brand-award-en","tag-immoinvest-en","tag-immonews-en","tag-news-en","tag-smart-home-en"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"The Schlieren-based networking specialist digitalStrom was awarded multiple times at the German Brand Award 2024 by the German Design Council. The company received Gold in the category Excellence in Brand Strategy and Creation \u2013 Brand Design \u2013 Corporate Brand.","autor":"ce\/gba","ort":"Schlieren ZH","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":"","zusammenfassung":""},"featured_image_src":"https:\/\/stage.immo-invest.ch\/wp-content\/uploads\/2024\/07\/Unbenannt-9-336x168.png","_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/104520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/comments?post=104520"}],"version-history":[{"count":0,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/104520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media\/104515"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media?parent=104520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/categories?post=104520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/tags?post=104520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}