{"id":129970,"date":"2025-04-08T08:15:00","date_gmt":"2025-04-08T06:15:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=129970"},"modified":"2025-04-07T13:28:00","modified_gmt":"2025-04-07T11:28:00","slug":"neue-impulse-durch-properstar","status":"publish","type":"post","link":"https:\/\/stage.immo-invest.ch\/en\/neue-impulse-durch-properstar\/","title":{"rendered":"New impetus from Properstar"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Digital mediation and cost-efficient processes are becoming increasingly important. Sonja Honauer, Director DACH at Properstar, is driving the expansion of digital structures and analyzing how digital tools can improve market transparency.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Customer-centric philosophy<br><\/strong>The company focuses on simplicity and cost efficiency in the interests of its customers. With global experience from over 50 countries, the company offers a <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Real Estate&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Immobilien&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">real estate<\/span> portal that is characterized by lowest price guarantees. The focus is on transparent prices and simple processes, without unnecessary frills or overpriced additional products.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Successful model from the past<br><\/strong>G&eacute;rard Paratte, owner of Properstar, has already shown with <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;ImmoStreet&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Online-Immobilien-Marktplatz&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Immostreet<\/span> how successful fair and clear price models can be. He is now continuing this philosophy with Properstar. Maximum efficiency at minimum cost for customers. This makes Properstar a flexible and reliable partner for the <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Real Estate&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Immobilien&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">real estate<\/span> industry.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Future-oriented vision<br><\/strong>&ldquo;Digitalization has revolutionized the <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Real Estate&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Immobilien&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">real estate<\/span> market, but there is still a lot of potential, especially in Switzerland,&rdquo; says Honauer. In her new role, she wants to challenge established structures and establish innovative, customer-friendly solutions and is ready to make lasting changes to the <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Real Estate&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Immobilien&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">real estate<\/span> market in German-speaking Switzerland.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Digitalization is changing the real estate market in German-speaking Switzerland. Properstar is entering the German-speaking region of Switzerland with a focus on digital brokerage and cost-efficient processes. Under the leadership of Sonja Honauer, the new branch aims to establish innovative solutions and improve market transparency.<\/p>\n","protected":false},"author":2,"featured_media":117751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"categories":[22697,12483,22305,22433],"tags":[52466,12525,12526,52467,12528,52468],"class_list":["post-129970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-proptech-en","category-switzerland","category-trends-en","tag-digitale-immobilienvermittlung-en","tag-immoinvest-en","tag-immonews-en","tag-markttransparenz-en","tag-news-en","tag-tiefstpreisgarantie-en"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"Digitalization is changing the real estate market in German-speaking Switzerland. Properstar is entering the German-speaking region of Switzerland with a focus on digital brokerage and cost-efficient processes. Under the leadership of Sonja Honauer, the new branch aims to establish innovative solutions and improve market transparency.","autor":"Quelle immoMedia","ort":"","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":"","zusammenfassung":""},"featured_image_src":"https:\/\/stage.immo-invest.ch\/wp-content\/uploads\/2024\/10\/Zuerich_unsplash-336x168.jpg","_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/129970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/comments?post=129970"}],"version-history":[{"count":0,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/129970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media\/117751"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media?parent=129970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/categories?post=129970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/tags?post=129970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}