{"id":138421,"date":"2025-09-01T12:30:00","date_gmt":"2025-09-01T10:30:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=138421"},"modified":"2025-08-29T08:51:11","modified_gmt":"2025-08-29T06:51:11","slug":"kommunikation-fuer-digitale-self-storage-loesungen-in-zuerich","status":"publish","type":"post","link":"https:\/\/stage.immo-invest.ch\/en\/kommunikation-fuer-digitale-self-storage-loesungen-in-zuerich\/","title":{"rendered":"Communication for digital self-storage solutions in Zurich"},"content":{"rendered":"<p class=\"bodytext\">According to a press release, the owner-managed Zurich-based communications agency <a href=\"https:\/\/grip-agency.ch\/de-ch\/home.html\" target=\"_blank\" rel=\"noopener\">GRIP<\/a> will be responsible for the PR of <a href=\"https:\/\/app.placeb.ch\/\" target=\"_blank\" rel=\"noopener\">placeB<\/a>, a provider of digital storage solutions also based in Zurich. The collaboration will focus on the data-supported everyday relevance of self-storage solutions in the <span class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;B2C&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Business-to-Consumer: Marketingaktivit&auml;ten von Unternehmen zu Endnutzern (Konsumenten)&lt;\/div&gt;\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>B2C<\/span> sector. ESG (environmental, social and governance) compliant space activation through placeB solutions for <span class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;B2B&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Business-to-Business: Marketingaktivit&auml;ten von Unternehmen zu Unternehmen&lt;\/div&gt;\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>B2B<\/span> partners is also central.<\/p>\n<p class=\"bodytext\">&ldquo;PlaceB shows how digitally accessible storage space solves social challenges. As a Swiss scale-up with digital DNA, this fits perfectly with our expertise in property and technology communication and we look forward to accompanying placeB on its expansion course,&rdquo; said Patrick Milo, Managing Director of the communications agency, in the press release. According to Tobias Kaufmann, CEO of placeB AG, self-storage is &ldquo;evolving from a niche solution to an urban staple. GRIP will help us to sensitise both private users and property owners to the advantages of intelligent use of space.&rdquo;<\/p>\n<p class=\"bodytext\">PlaceB AG is active in over 50 locations and aims to tackle social megatrends such as urbanisation, housing shortages and increased mobility with its offering. Customers can use the placeB app to rent heated and dry storage units for periods of one week or more. These are video-monitored around the clock and can also be accessed by employees or friends once access rights have been granted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Zurich-based communications agency GRIP has taken over PR support for placeB, a self-storage provider. PlaceB AG offers the rental of storage space via app, and GRIP would like to focus on the data-based approach in the collaboration.<\/p>\n","protected":false},"author":2,"featured_media":138415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"categories":[22697,12476,12483,22433],"tags":[19518,12525,12526,12528,54289,54290],"class_list":["post-138421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-immonews","category-proptech-en","category-trends-en","tag-digitale-loesungen-en","tag-immoinvest-en","tag-immonews-en","tag-news-en","tag-self-storage-en","tag-urbane-raumnutzung-en"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"The Zurich-based communications agency GRIP has taken over PR support for placeB, a self-storage provider. PlaceB AG offers the rental of storage space via app, and GRIP would like to focus on the data-based approach in the collaboration.\r\n","autor":"ce\/ja","ort":"Z\u00fcrich ","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":"","zusammenfassung":""},"featured_image_src":"https:\/\/stage.immo-invest.ch\/wp-content\/uploads\/2025\/08\/banoviag_modern_urban_self-storage_facility_with_digital_acce_21664818-1aec-4e97-959c-1bd400d34ec6_3-336x168.png","_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/138421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/comments?post=138421"}],"version-history":[{"count":0,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/138421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media\/138415"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media?parent=138421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/categories?post=138421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/tags?post=138421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}