{"id":151013,"date":"2026-02-24T11:06:52","date_gmt":"2026-02-24T10:06:52","guid":{"rendered":"https:\/\/www.immo-invest.ch\/digitalisierung-in-der-dna\/"},"modified":"2026-03-10T14:04:32","modified_gmt":"2026-03-10T13:04:32","slug":"digitalisierung-in-der-dna","status":"publish","type":"post","link":"https:\/\/stage.immo-invest.ch\/en\/digitalisierung-in-der-dna\/","title":{"rendered":"Digitalization in the DNA"},"content":{"rendered":"

The DNA of SMG Real Estate<\/span> has been summarized in one word since day 1 and with ImmoScout24<\/span> and Homegate<\/span> for over two decades: Digitalization. With targeted investments in AI innovations, marketing and cybersecurity, SMG Real Estate<\/span> is continuously developing its platforms and offering real estate<\/span> professionals future-proof products and services for a digital competitive edge in the market.<\/p>\n\n\n\n\n\n

Achieving unprecedented efficiency with AI
<\/strong>Artificial intelligence acts as a booster when it comes to making real estate<\/span> agents and managers not only more efficient but also more successful in the long term. It accelerates the development of innovative products that create real added value<\/span> for real estate<\/span> professionals and free up valuable time – time for personal advice and support for their customers. A concrete example: thanks to the AI-based creation of advertisement texts in Business Manager, real estate<\/span> professionals at SMG Real Estate<\/span> save an average of 14 minutes per advertisement.<\/p>\n\n\n\n\n\n

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Maximum reach thanks to full marketing power
<\/strong>Visibility is and remains a decisive factor in real estate<\/span> marketing. With dedicated marketing activities, SMG Real Estate<\/span> invests specifically in addressing its platform brands, including ImmoScout24<\/span> and Homegate<\/span>, to reach a wide target group. The aim is to lead the most relevant interested parties directly to the listings, strengthen the market opportunities of business customers and position the two brands as the top real estate<\/span> platforms in Switzerland in the long term. Attention-grabbing content<\/span> combined with target group-specific social media<\/span> campaigns raise awareness among property seekers and set the course for real estate<\/span> properties to be in the right place at the right time.<\/p>\n\n\n\n\n\n

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Reliability and security as the basis for customer success
<\/strong>With hundreds of thousands of visitors to SMG Real Estate<\/span>’s platforms every day, reliability is a basic requirement. Accordingly, a team of over 100 tech specialists ensures that the required systems function efficiently and with the latest technology at all times. The same applies to cybersecurity: thanks to state-of-the-art protection mechanisms, two-factor authentication and integrated access control, data is even better protected. This allows real estate<\/span> professionals to focus fully on their marketing. In summary, these and other extensive investments by SMG Real Estate<\/span> are not only pursuing an optimal price-performance ratio<\/strong>, but also a competitive advantage for their customers<\/strong> in the highly competitive real estate<\/span> market thanks to noticeable innovation<\/span> and performance<\/span><\/strong>. Because only those who can sustainably position themselves in the market and stand out will have the best possible marketing opportunities<\/strong>.<\/p>\n\n\n\n\n\n

You can find more information here<\/a><\/p>\n\n\n\n\n\n

<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Efficiency, visibility and security are driving digital marketing in today’s real estate industry. Agents and property managers rely on partners who anticipate technological developments and customer requirements and translate them into profitable solutions. SMG Real Estate offers cost-efficient marketing solutions to drive digitalization and measurably increase the impact of the invested budget.<\/p>\n","protected":false},"author":2,"featured_media":151015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"categories":[22697,12486,12483,56029,22433],"tags":[12525,12526,57678,12528,57679],"class_list":["post-151013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-promotion","category-proptech-en","category-sales-brokerage","category-trends-en","tag-immoinvest-en","tag-immonews-en","tag-ki-inserate-immobilien","tag-news-en","tag-proptech-plattformen"],"acf":{"bild_mit_ki_erstellt_worden":"","lead":"Efficiency, visibility and security are driving digital marketing in today's real estate industry. Agents and property managers rely on partners who anticipate technological developments and customer requirements and translate them into profitable solutions. SMG Real Estate offers cost-efficient marketing solutions to drive digitalization and measurably increase the impact of the invested budget.","autor":"Text: smg","ort":"","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":"","zusammenfassung":""},"featured_image_src":"https:\/\/stage.immo-invest.ch\/wp-content\/uploads\/2026\/02\/smg_beitragsbild_16x9_final-336x168.jpg","_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/151013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/comments?post=151013"}],"version-history":[{"count":2,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/151013\/revisions"}],"predecessor-version":[{"id":151029,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/151013\/revisions\/151029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media\/151015"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media?parent=151013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/categories?post=151013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/tags?post=151013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}