{"id":153882,"date":"2026-04-17T08:20:00","date_gmt":"2026-04-17T06:20:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=153882"},"modified":"2026-04-16T09:05:29","modified_gmt":"2026-04-16T07:05:29","slug":"smarte-pflanzenpflege-erreicht-den-stationaeren-handel","status":"publish","type":"post","link":"https:\/\/stage.immo-invest.ch\/en\/smarte-pflanzenpflege-erreicht-den-stationaeren-handel\/","title":{"rendered":"Smart plant care is making its way into high street shops"},"content":{"rendered":"<p class=\"bodytext\">The Bern-based Ecotec start-up <a href=\"https:\/\/boum.garden\/pages\/about\" target=\"_blank\" rel=\"noopener\">Boum AG<\/a> and the DIY and garden centre operator <a href=\"https:\/\/www.hornbach.ch\/\" target=\"_blank\" rel=\"noopener\">Hornbach<\/a> have announced a partnership in a press release. Under the agreement, the <a href=\"https:\/\/boum.garden\/pages\/so-funktionierts\" target=\"_blank\" rel=\"noopener\">Boum Core<\/a> smart plant care system will be available in selected Swiss branches from this spring.<\/p>\n<p class=\"bodytext\">Boum Core is a fully automatic, solar-powered plant care system that autonomously supplies plants with water over several weeks. Users can check the water level at any time via a dedicated app. The Ecotec start-up is firmly committed to sustainability: compared to conventional solutions, the Boum system reduces water consumption by up to 40 per cent and also acts as a rain collector for the efficient reuse of water.<\/p>\n<p class=\"bodytext\">The partnership brings benefits for both companies. For Hornbach, it marks an entry into a new, innovative product segment. &ldquo;With the Boum Core plant care system, we can expand our range with a unique product. We are convinced that this <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Innovation&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Innovation in der heutigen Immobilienwelt bedeutet vor allem Digitalisierung von Prozessen. Zum Beispiel das Eliminieren von Tausenden von Excel-Bl&auml;ttern f&uuml;r Portfolio- und Asset-Manager oder das Erstellen einer Anwendung (App) f&uuml;r alle Formalit&auml;ten rund um die Beziehung zwischen Immobilieneigent&uuml;mern, - verwaltung und -mietern.&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">innovation<\/span> will enable us to meet our customers&rsquo; needs for sustainable and smart solutions that offer real <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Added Value&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Materieller oder immaterieller Mehrwert, der einer Leistung oder einem Produkt hinzugef&uuml;gt wird&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">added value<\/span>,&rdquo; says Sorin Nasture, Head of Garden Hardware at Hornbach, in the press release.<\/p>\n<p class=\"bodytext\">For Boum, availability in brick-and-mortar stores is being expanded. In a next step, the company is aiming to expand across Europe. &ldquo;We have been working towards this moment for a long time. We are delighted about this partnership and see Hornbach as the ideal partner to bring Boum to the public,&rdquo; says Dr Ludwig Auer, founder of Boum AG.<\/p>\n<p class=\"bodytext\">Boum AG, a spin-off from <a href=\"https:\/\/www.unibe.ch\/\" target=\"_blank\" rel=\"noopener\">the University of Bern<\/a>, has set itself the goal of enabling everyone to successfully grow and enjoy plants through the combination of technology and ecology.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Bern-based Ecotech start-up Boum and the DIY and garden centre chain Hornbach have entered into a partnership. Under the agreement, the Boum Core plant care system will be available in selected Swiss Hornbach branches in future, making it accessible to a wide audience.<\/p>\n","protected":false},"author":2,"featured_media":153883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"categories":[22697,12476,22698,22433],"tags":[12525,12526,58472,58473,12528,58474],"class_list":["post-153882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-immonews","category-sustainability","category-trends-en","tag-immoinvest-en","tag-immonews-en","tag-iot-pflanzenpflege","tag-nachhaltige-bewaesserung","tag-news-en","tag-smart-gardening"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"The Bern-based Ecotech start-up Boum and the DIY and garden centre chain Hornbach have entered into a partnership. Under the agreement, the Boum Core plant care system will be available in selected Swiss Hornbach branches in future, making it accessible to a wide audience.","autor":"ce\/ja","ort":"Bern","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":"","zusammenfassung":""},"featured_image_src":"https:\/\/stage.immo-invest.ch\/wp-content\/uploads\/2026\/04\/banoviag_smart_plant_watering_system_in_modern_garden_setting_f090e789-1d0d-4298-b667-002963109f69_1-336x168.png","_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/153882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/comments?post=153882"}],"version-history":[{"count":2,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/153882\/revisions"}],"predecessor-version":[{"id":153891,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/153882\/revisions\/153891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media\/153883"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media?parent=153882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/categories?post=153882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/tags?post=153882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}