The recent shift in sentiment stems not from theory, but from practice. Writing for konii, Thomas Herr describes the gap between the rhetoric of digitalisation and operational reality as a persistent problem in the property sector. His findings point to long sales cycles, sluggish implementation and an industry that only accepts new tools once they…<\/p>","protected":true,"raw":""},"excerpt":{"rendered":"
The recent shift in sentiment stems not from theory, but from practice. Writing for konii, Thomas Herr describes the gap between the rhetoric of digitalisation and operational reality as a persistent problem in the property sector. His findings point to long sales cycles, sluggish implementation and an industry that only accepts new tools once they…<\/p>","protected":false,"raw":""},"author":2,"featured_media":162713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"categories":[22697,22692,56005,12483,56029],"tags":[60005,42360,12525,12526,13861,12528,12668,61063,61064],"class_list":["post-162712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-immo-invest-plus","category-international","category-proptech-en","category-sales-brokerage","tag-google","tag-immobilienportale-en","tag-immoinvest-en","tag-immonews-en","tag-kuenstliche-intelligenz-en","tag-news-en","tag-proptech-en","tag-schweizer-markt","tag-zillow"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"The major disruption has yet to materialise. According to the latest industry observations, it is not so much the loudest promises of growth that are gaining ground in the PropTech market, but rather solutions that genuinely simplify processes, reduce costs and integrate seamlessly into existing workflows.","autor":"","ort":"","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":"3630","zusammenfassung":""},"featured_image_src":"https:\/\/stage.immo-invest.ch\/wp-content\/uploads\/2026\/08\/PropTech-faellt-hart-auf-dem-Boden-der-Realitaet-auf-immo-invest-336x168.png","_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/162712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/comments?post=162712"}],"version-history":[{"count":2,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/162712\/revisions"}],"predecessor-version":[{"id":162721,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/162712\/revisions\/162721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media\/162713"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media?parent=162712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/categories?post=162712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/tags?post=162712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}