{"id":44373,"date":"2022-10-04T08:15:00","date_gmt":"2022-10-04T06:15:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=44373"},"modified":"2022-10-03T15:48:06","modified_gmt":"2022-10-03T13:48:06","slug":"studie-sieht-chancen-fuer-buendner-tourismus-in-flexlodges","status":"publish","type":"post","link":"https:\/\/stage.immo-invest.ch\/en\/studie-sieht-chancen-fuer-buendner-tourismus-in-flexlodges\/","title":{"rendered":"Study sees opportunities for Graub\u00fcnden tourism in Flexlodges"},"content":{"rendered":"<p class=\"bodytext\">Flexible forms of accommodation, so-called flexlodges, could strengthen Graub&uuml;nden tourism. However, the opportunities that the niche segment offers in addition to the classic accommodation in hotels and holiday apartments have so far hardly been used. According to a <a href=\"https:\/\/www.fhgr.ch\/fh-graubuenden\/entwicklung-im-alpinen-raum\/institut-fuer-tourismus-und-freizeit-itf\/projekte\/flexlodges-neue-flexible-beherbergungsformen\/\" target=\"_blank\" rel=\"noopener\">press release<\/a> , scientists from the Institute for Tourism and Leisure at the University of <a href=\"https:\/\/www.fhgr.ch\/\" target=\"_blank\" rel=\"noopener\">Applied Sciences in Graub&uuml;nden<\/a> discovered this on behalf of the <a href=\"https:\/\/www.gr.ch\/DE\/institutionen\/verwaltung\/dvs\/awt\/ueberuns\/Seiten\/default.aspx\" target=\"_blank\" rel=\"noopener\">Office for Economy and Tourism in Graub&uuml;nden<\/a> .<\/p>\n<p class=\"bodytext\"> The new forms of accommodation include safari tents and yurts, trailers and buses, as well as sleeping barrels, houseboats and tree houses. They are characterized by their closeness to nature. Compared to hotels and holiday apartments, they offer a better cost\/income ratio due to lower investment costs. They also enable operators to react more flexibly to peaks in demand. In addition, Flexlodges appeal to a wide range of target groups. Furthermore, they often provide spectacular and thus particularly media-effective <span class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Image&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Individuelles Vorstellungsbild, das Dritte von einer Marke, einem Produkt oder einer Unternehmung haben. Aus Marketingsicht wird zwischen einem gegenw&auml;rtigen (Ist-Image) und einem anzustrebenden Image (Soll-Image) unterschieden&lt;\/div&gt;\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>image<\/span> material for communication and marketing measures.<\/p>\n<p class=\"bodytext\"> However, the basic study also shows that the opportunities for innovative business ideas in this area have hardly been exploited to date. Reasons include a lack of orientation for providers and complicated legislation regarding spatial planning. In addition, due to the lack of uniform terms and platforms, the offers are often difficult to find or can only be found by chance. All in all, flexlodges are still not well known.<\/p>\n<p class=\"bodytext\"> The scientists therefore recommend the &quot;creation of framework conditions, the promotion of cooperation between the actors involved, the provision of information and the marketing of offers&quot;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcbernachtungen in Baumh\u00e4usern, Iglus und umgebauten Seilbahngondeln sind bei Touristen gefragt. Einer neuen Studie der Fachhochschule Graub\u00fcnden zufolge bietet die Tourismusregion Graub\u00fcnden grunds\u00e4tzlich das Potenzial f\u00fcr Flexlodges. Allerdings wird es noch nicht ausgesch\u00f6pft.<\/p>\n","protected":false},"author":2,"featured_media":21296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"categories":[12476],"tags":[34669,12856,34670,12932,34671,16660,34672,13292,34673,34674,34675],"class_list":["post-44373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-immonews","tag-baumhaeusern-en","tag-fachhochschule-en","tag-flexlodges-en","tag-graubuenden-en","tag-iglus-en","tag-potenzial-en","tag-seilbahngondeln-en","tag-tourismus-en","tag-tourismusregion-en","tag-uebernachtungen-en","tag-umgebauten-en"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"Overnight stays in tree houses, igloos and converted cable car gondolas are popular with tourists. According to a new study by the Graub\u00fcnden University of Applied Sciences, the tourism region of Graub\u00fcnden basically offers the potential for Flexlodges. However, it is not yet exhausted.","autor":"ko","ort":"Chur ","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":"","zusammenfassung":""},"featured_image_src":"https:\/\/stage.immo-invest.ch\/wp-content\/uploads\/2021\/02\/forschung-2-150x150.png","_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/44373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/comments?post=44373"}],"version-history":[{"count":0,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/44373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media\/21296"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/media?parent=44373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/categories?post=44373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/en\/wp-json\/wp\/v2\/tags?post=44373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}