{"id":138422,"date":"2025-09-01T12:30:00","date_gmt":"2025-09-01T10:30:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=138422"},"modified":"2025-08-29T08:51:17","modified_gmt":"2025-08-29T06:51:17","slug":"kommunikation-fuer-digitale-self-storage-loesungen-in-zuerich","status":"publish","type":"post","link":"https:\/\/stage.immo-invest.ch\/fr\/kommunikation-fuer-digitale-self-storage-loesungen-in-zuerich\/","title":{"rendered":"Communication pour les solutions num\u00e9riques de self-stockage \u00e0 Zurich"},"content":{"rendered":"<p class=\"bodytext\">Selon un communiqu&eacute; de presse, l&rsquo;agence de communication zurichoise <a href=\"https:\/\/grip-agency.ch\/de-ch\/home.html\" target=\"_blank\" rel=\"noopener\">GRIP<\/a>, dirig&eacute;e par son propri&eacute;taire, sera &agrave; l&rsquo;avenir responsable des relations publiques de <a href=\"https:\/\/app.placeb.ch\/\" target=\"_blank\" rel=\"noopener\">placeB<\/a>, un fournisseur de solutions num&eacute;riques de stockage &eacute;galement bas&eacute; &agrave; Zurich. Dans le cadre de cette collaboration, l&rsquo;accent sera mis sur la pertinence quotidienne des solutions de self-stockage dans le secteur <span class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;B2C&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Business-to-Consumer: Marketingaktivit&auml;ten von Unternehmen zu Endnutzern (Konsumenten)&lt;\/div&gt;\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>B2C<\/span>. L&rsquo;activation d&rsquo;espace conforme aux normes ESG (Environnement, Social, Gestion d&rsquo;entreprise) par les solutions placeB pour les partenaires <span class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;B2B&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Business-to-Business: Marketingaktivit&auml;ten von Unternehmen zu Unternehmen&lt;\/div&gt;\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>B2B<\/span> est &eacute;galement centrale.<\/p>\n<p class=\"bodytext\">&laquo;&nbsp;PlaceB montre comment l&rsquo;espace de stockage num&eacute;riquement accessible peut r&eacute;soudre les d&eacute;fis sociaux. En tant que scale-up suisse &agrave; l&rsquo;ADN digital, cela correspond parfaitement &agrave; notre expertise en communication immobili&egrave;re et technologique et nous sommes ravis d&rsquo;accompagner placeB dans son expansion&nbsp;&raquo;, a d&eacute;clar&eacute; Patrick Milo, directeur g&eacute;n&eacute;ral de l&rsquo;agence de communication, cit&eacute; dans le communiqu&eacute;. Selon Tobias Kaufmann, CEO de placeB AG, le self-stockage &laquo;&nbsp;passe d&rsquo;une solution de niche &agrave; un &eacute;quipement urbain de base. GRIP nous aidera &agrave; sensibiliser les utilisateurs priv&eacute;s et les propri&eacute;taires immobiliers aux avantages d&rsquo;une utilisation intelligente de l&rsquo;espace&nbsp;&raquo;<\/p>\n<p class=\"bodytext\">Active sur plus de 50 sites, placeB AG entend s&rsquo;attaquer aux m&eacute;gatendances sociales telles que l&rsquo;urbanisation, la p&eacute;nurie de logements et la mobilit&eacute; accrue gr&acirc;ce &agrave; son offre. &Agrave; l&rsquo;aide de l&rsquo;application placeB, les clients peuvent louer des espaces de stockage chauff&eacute;s et secs &agrave; partir d&rsquo;une dur&eacute;e de location d&rsquo;une semaine. Ceux-ci sont surveill&eacute;s par vid&eacute;o 24 heures sur 24 et sont accessibles aux collaborateurs ou aux amis apr&egrave;s avoir accord&eacute; des droits d&rsquo;acc&egrave;s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;agence de communication zurichoise GRIP a pris en charge les relations publiques de placeB, un fournisseur de self-stockage. PlaceB AG propose la location d&rsquo;espaces de stockage via une application, et GRIP souhaite axer sa collaboration sur l&rsquo;approche bas\u00e9e sur les donn\u00e9es.<\/p>\n","protected":false},"author":2,"featured_media":138416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"categories":[22696,743,8735,22438],"tags":[19523,872,3931,2002,54291,54292],"class_list":["post-138422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-immonews-fr","category-proptech-fr","category-trends-fr","tag-digitale-loesungen-fr","tag-immoinvest-fr","tag-immonews-fr","tag-news-fr","tag-self-storage-fr","tag-urbane-raumnutzung-fr"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"L'agence de communication zurichoise GRIP a pris en charge les relations publiques de placeB, un fournisseur de self-stockage. PlaceB AG propose la location d'espaces de stockage via une application, et GRIP souhaite axer sa collaboration sur l'approche bas\u00e9e sur les donn\u00e9es.\r\n","autor":"ce\/ja","ort":"Z\u00fcrich ","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":"","zusammenfassung":""},"featured_image_src":"https:\/\/stage.immo-invest.ch\/wp-content\/uploads\/2025\/08\/banoviag_modern_urban_self-storage_facility_with_digital_acce_21664818-1aec-4e97-959c-1bd400d34ec6_3-336x168.png","_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts\/138422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/comments?post=138422"}],"version-history":[{"count":0,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts\/138422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/media\/138416"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/media?parent=138422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/categories?post=138422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/tags?post=138422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}