{"id":149698,"date":"2026-02-20T16:20:00","date_gmt":"2026-02-20T15:20:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=149698"},"modified":"2026-02-18T11:07:01","modified_gmt":"2026-02-18T10:07:01","slug":"digitalisierung-treibt-strategische-expansion-voran","status":"publish","type":"post","link":"https:\/\/stage.immo-invest.ch\/fr\/digitalisierung-treibt-strategische-expansion-voran\/","title":{"rendered":"La num\u00e9risation stimule l&rsquo;expansion strat\u00e9gique"},"content":{"rendered":"<p class=\"bodytext\">Selon un <a href=\"https:\/\/www.pom.ch\/de\/30-jahre-pom-vom-pionier-zum-taktgeber-der-immobilienbranche\" target=\"_blank\" rel=\"noopener\">communiqu&eacute;<\/a>, <a href=\"https:\/\/www.pom.ch\/\" target=\"_blank\" rel=\"noopener\">pom Consulting AG<\/a> f&ecirc;te cette ann&eacute;e son 30e anniversaire. L&rsquo;entreprise a &eacute;t&eacute; fond&eacute;e par Peter Staub et le professeur Hansruedi Schalcher en tant que spin-off de <a href=\"https:\/\/ethz.ch\/\" target=\"_blank\" rel=\"noopener\">l&rsquo;&Eacute;cole polytechnique f&eacute;d&eacute;rale de Zurich<\/a>. Elle s&rsquo;est d&eacute;velopp&eacute;e &agrave; partir d&rsquo;un projet de recherche sur l&rsquo;int&eacute;gration des t&acirc;ches, des donn&eacute;es et des processus dans le secteur de la construction.<\/p>\n<p class=\"bodytext\">Aujourd&rsquo;hui, cette soci&eacute;t&eacute; de conseil propose ses services dans les domaines de l&rsquo;immobilier, des infrastructures et de la construction non seulement &agrave; Zurich, mais aussi &agrave; B&acirc;le, Berne, Lausanne et Saint-Gall, ainsi qu&rsquo;&agrave; Berlin, Francfort et Cologne. Elle emploie plus de 130 personnes, a conseill&eacute; plus de 800 clients et r&eacute;alis&eacute; environ 8000 projets.<\/p>\n<p class=\"bodytext\">Selon un communiqu&eacute;, pom entame d&eacute;sormais &laquo; sa prochaine phase de croissance strat&eacute;gique &raquo;. Elle souhaite se concentrer sur le d&eacute;veloppement de ses services num&eacute;riques, l&rsquo;automatisation des processus clients et l&rsquo;expansion cibl&eacute;e de son &eacute;quipe.<\/p>\n<p class=\"bodytext\">Pour ce faire, elle peut compter sur le soutien de la soci&eacute;t&eacute; d&rsquo;investissement zurichoise <a href=\"https:\/\/whitepeakscapital.com\/\" target=\"_blank\" rel=\"noopener\">White Peaks Capital<\/a>, qui est devenue investisseur &agrave; l&rsquo;&eacute;t&eacute; 2025. Cet investisseur familial sp&eacute;cialis&eacute; dans les PME est le partenaire id&eacute;al, avait d&eacute;clar&eacute; Peter Staub, fondateur et pr&eacute;sident du conseil d&rsquo;administration de pom, dans un <a href=\"https:\/\/www.pom.ch\/de\/pom-startet-mit-white-peaks-in-neue-wachstumsphase\" target=\"_blank\" rel=\"noopener\">communiqu&eacute;<\/a> &agrave; l&rsquo;&eacute;poque. &laquo; Ce partenariat nous donne les bases n&eacute;cessaires pour acc&eacute;l&eacute;rer notre croissance de mani&egrave;re durable tout en restant fid&egrave;les &agrave; nos racines. &raquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pom+ f\u00eate cette ann\u00e9e son 30e anniversaire. La soci\u00e9t\u00e9 de conseil sp\u00e9cialis\u00e9e dans l&rsquo;immobilier, les infrastructures et la construction souhaite d\u00e9sormais se concentrer sur le d\u00e9veloppement des services num\u00e9riques, l&rsquo;automatisation des processus clients et l&rsquo;\u00e9largissement de son \u00e9quipe.<\/p>\n","protected":false},"author":2,"featured_media":149699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"categories":[22696,743,56027,8735],"tags":[57312,872,3931,2002,57313],"class_list":["post-149698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-immonews-fr","category-planification-developpement","category-proptech-fr","tag-immobilienberatung-digitalisierung","tag-immoinvest-fr","tag-immonews-fr","tag-news-fr","tag-prozessautomatisierung-bau"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"Pom+ f\u00eate cette ann\u00e9e son 30e anniversaire. La soci\u00e9t\u00e9 de conseil sp\u00e9cialis\u00e9e dans l'immobilier, les infrastructures et la construction souhaite d\u00e9sormais se concentrer sur le d\u00e9veloppement des services num\u00e9riques, l'automatisation des processus clients et l'\u00e9largissement de son \u00e9quipe.","autor":"ce\/ug","ort":"Z\u00fcrich ","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":"","zusammenfassung":""},"featured_image_src":"https:\/\/stage.immo-invest.ch\/wp-content\/uploads\/2026\/02\/banoviag_realistic_modern_consulting_office_focused_on_real_e_d27c90f7-67ff-4517-8af6-eea9c078d5c5_1-336x168.png","_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts\/149698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/comments?post=149698"}],"version-history":[{"count":4,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts\/149698\/revisions"}],"predecessor-version":[{"id":149712,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts\/149698\/revisions\/149712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/media\/149699"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/media?parent=149698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/categories?post=149698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/tags?post=149698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}