Ce r\u00e9cent changement de tendance ne d\u00e9coule pas de la th\u00e9orie, mais de la pratique. Thomas Herr d\u00e9crit pour konii le foss\u00e9 entre le discours sur la num\u00e9risation et la r\u00e9alit\u00e9 op\u00e9rationnelle comme un probl\u00e8me r\u00e9current du secteur immobilier. Son analyse met en \u00e9vidence des cycles de vente longs, des mises en \u0153uvre laborieuses et…<\/p>","protected":true,"raw":""},"excerpt":{"rendered":"
Ce r\u00e9cent changement de tendance ne d\u00e9coule pas de la th\u00e9orie, mais de la pratique. Thomas Herr d\u00e9crit pour konii le foss\u00e9 entre le discours sur la num\u00e9risation et la r\u00e9alit\u00e9 op\u00e9rationnelle comme un probl\u00e8me r\u00e9current du secteur immobilier. Son analyse met en \u00e9vidence des cycles de vente longs, des mises en \u0153uvre laborieuses et…<\/p>","protected":false,"raw":""},"author":2,"featured_media":162715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"categories":[22696,22306,56006,8735,56030],"tags":[60009,42363,872,3931,7215,2002,2236,61065,61066],"class_list":["post-162714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-immo-invest-plus","category-international","category-proptech-fr","category-vente-courtage","tag-google","tag-immobilienportale-fr","tag-immoinvest-fr","tag-immonews-fr","tag-kuenstliche-intelligenz-fr","tag-news-fr","tag-proptech-fr","tag-schweizer-markt","tag-zillow"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"La grande disruption se fait attendre. Sur le march\u00e9 de la PropTech, selon les derni\u00e8res observations du secteur, ce ne sont pas tant les promesses de croissance les plus retentissantes qui s'imposent, mais plut\u00f4t les solutions qui simplifient r\u00e9ellement les processus, r\u00e9duisent les co\u00fbts et s'int\u00e8grent sans heurts dans les proc\u00e9dures existantes.","autor":"","ort":"","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":"3630","zusammenfassung":""},"featured_image_src":"https:\/\/stage.immo-invest.ch\/wp-content\/uploads\/2026\/08\/PropTech-faellt-hart-auf-dem-Boden-der-Realitaet-auf-immo-invest-336x168.png","_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts\/162714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/comments?post=162714"}],"version-history":[{"count":2,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts\/162714\/revisions"}],"predecessor-version":[{"id":162722,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts\/162714\/revisions\/162722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/media\/162715"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/media?parent=162714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/categories?post=162714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/tags?post=162714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}