{"id":30316,"date":"2022-01-17T10:10:00","date_gmt":"2022-01-17T09:10:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=30316"},"modified":"2022-01-17T10:02:07","modified_gmt":"2022-01-17T09:02:07","slug":"architonic-archdaily-uebernimmt-designboom","status":"publish","type":"post","link":"https:\/\/stage.immo-invest.ch\/fr\/architonic-archdaily-uebernimmt-designboom\/","title":{"rendered":"Architonic ArchDaily reprend Designboom"},"content":{"rendered":"<p class=\"bodytext\">La plateforme en ligne <a href=\"https:\/\/www.archdaily.com\/\" target=\"_blank\" rel=\"noopener\">ArchDaily<\/a> , cr&eacute;&eacute;e en 2008, est orient&eacute;e vers les besoins des architectes et designers. Entre autres choses, ArchDaily propose une base de donn&eacute;es de programmes architecturaux innovants et des informations sur les produits et mat&eacute;riaux utilis&eacute;s par l'industrie. Il y a environ deux ans, <a href=\"https:\/\/www.architonic.com\/\" target=\"_blank\" rel=\"noopener\">ArchDaily a<\/a> fusionn&eacute; avec Architonic, qui fait partie du groupe <a href=\"https:\/\/unternehmen.nzz.ch\/\" target=\"_blank\" rel=\"noopener\">NZZ Media<\/a> depuis 2015. Lanc&eacute;e en 2003, la plateforme propose un outil de recherche pour les architectes.<\/p>\n<p class=\"bodytext\"> Architonic ArchDaily a d&eacute;sormais repris le magazine en ligne international Designboom, a inform&eacute; le groupe de m&eacute;dias NZZ dans un <a href=\"https:\/\/unternehmen.nzz.ch\/2022\/01\/architonic-archdaily-erwirbt-das-weltweit-fuehrende-online-designmagazin-designboom\/\" target=\"_blank\" rel=\"noopener\">communiqu&eacute;<\/a> . &quot;Nos entreprises sont des leaders du march&eacute; international et, gr&acirc;ce &agrave; la s&eacute;lection s&eacute;lective de leur contenu, jouissent d'un haut niveau de cr&eacute;dibilit&eacute; dans l'industrie&quot;, a d&eacute;clar&eacute; Stephan Bachmann dans le communiqu&eacute; de presse. Selon le PDG d'Architonic ArchDaily, les trois plateformes &quot;couvrent chacune des int&eacute;r&ecirc;ts sp&eacute;cifiques en mati&egrave;re de produits, de projets et de contenu d'actualit&eacute;s&quot;. Ensemble, ils comptaient plus de 270 millions de visites par an.<\/p>\n<p class=\"bodytext\"> M&ecirc;me apr&egrave;s la transaction, Architonic, ArchDaily et Designboom doivent poursuivre leur <span class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Image&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Individuelles Vorstellungsbild, das Dritte von einer Marke, einem Produkt oder einer Unternehmung haben. Aus Marketingsicht wird zwischen einem gegenw&auml;rtigen (Ist-Image) und einem anzustrebenden Image (Soll-Image) unterschieden&lt;\/div&gt;\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>image<\/span> de marque ind&eacute;pendante. Juridiquement, les soci&eacute;t&eacute;s Architonic ArchDaily et Designboom seront fusionn&eacute;es dans l'organisation DAAily Platforms. Les parties concern&eacute;es ont convenu de ne pas divulguer le prix d'achat de la reprise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die zur NZZ-Mediengruppe geh\u00f6rende Online-Community Architonic ArchDaily \u00fcbernimmt das Online-Magazin Designboom. Beide Unternehmen schliessen sich in DAAily Platforms zusammen. Ihre Plattformen behalten aber ihren eigenst\u00e4ndigen Markenauftritt.<\/p>\n","protected":false},"author":2,"featured_media":14482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"categories":[9430],"tags":[20866,2209,20867,20868,848,872,3931,20869,2002,20870,20871],"class_list":["post-30316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-fr","tag-architonic-archdaily-fr","tag-bauwesen-fr","tag-daaily-platforms-fr","tag-designboom-fr","tag-immobilien-fr","tag-immoinvest-fr","tag-immonews-fr","tag-markenauftritt-fr","tag-news-fr","tag-nzz-mediengruppe-fr","tag-online-community-fr"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"La communaut\u00e9 en ligne Architonic ArchDaily, qui appartient au groupe de m\u00e9dias NZZ, reprend le magazine en ligne Designboom. Les deux soci\u00e9t\u00e9s fusionnent dans DAAily Platforms. Cependant, leurs plateformes conservent leur identit\u00e9 de marque ind\u00e9pendante.","autor":"hs","ort":"Z\u00fcrich","bildunterschrift":"","bild_im_grid":false,"gallerie":null,"newsim":"","zusammenfassung":""},"featured_image_src":"https:\/\/stage.immo-invest.ch\/wp-content\/uploads\/2021\/03\/business-5-150x150.jpg","_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts\/30316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/comments?post=30316"}],"version-history":[{"count":0,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/posts\/30316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/media\/14482"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/media?parent=30316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/categories?post=30316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/fr\/wp-json\/wp\/v2\/tags?post=30316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}