{"id":14185,"date":"2021-03-11T17:36:36","date_gmt":"2021-03-11T16:36:36","guid":{"rendered":"https:\/\/www.immo-invest.ch\/glossary\/kundenbindung\/"},"modified":"2021-03-17T15:13:33","modified_gmt":"2021-03-17T14:13:33","slug":"kundenbindung","status":"publish","type":"glossary","link":"https:\/\/stage.immo-invest.ch\/it\/immo-glossar\/kundenbindung\/","title":{"rendered":"Kundenbindung"},"content":{"rendered":"<p>Mit Marketingmassnahmen werden bestehende Kunden an das Unternehmen gebunden. Der Nutzen der Kundenbindung liegt in tieferen Marketingkosten pro Kunde, in den Potenzialen von Mehrverk\u00e4ufen und in der Multiplikation (Imagetransfer, Mund-zu-Mund-Werbung etc.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit Marketingmassnahmen werden bestehende Kunden an das Unternehmen gebunden. Der Nutzen der Kundenbindung liegt in tieferen Marketingkosten pro Kunde, in den Potenzialen von Mehrverk\u00e4ufen und in der Multiplikation (Imagetransfer, Mund-zu-Mund-Werbung etc.)<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"glossary-categories":[],"glossary-tags":[],"class_list":["post-14185","glossary","type-glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/stage.immo-invest.ch\/it\/wp-json\/wp\/v2\/glossary\/14185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.immo-invest.ch\/it\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/stage.immo-invest.ch\/it\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/it\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/stage.immo-invest.ch\/it\/wp-json\/wp\/v2\/glossary\/14185\/revisions"}],"wp:attachment":[{"href":"https:\/\/stage.immo-invest.ch\/it\/wp-json\/wp\/v2\/media?parent=14185"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/it\/wp-json\/wp\/v2\/glossary-categories?post=14185"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/stage.immo-invest.ch\/it\/wp-json\/wp\/v2\/glossary-tags?post=14185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}