Category: Promotion

  • More AI does not solve data problems

    More AI does not solve data problems

    The mistake begins with the investment
    It’s a familiar pattern: a company recognizes the potential of artificial intelligence, looks at solutions, chooses a tool – and gets started. The expectation is that the new technology will somehow solve existing data problems. The reality: It doesn’t. It makes them more visible.

    This is no coincidence. It is the consequence of a wrong sequence.

    Data is collected – but not made usable
    Data is available in most real estate companies. Property data, tenant data, operating figures, maintenance histories – they exist. The problem is not its absence, but its condition. They are scattered across systems, inconsistently maintained, inconsistently defined or simply cannot be linked to one another. There are sometimes three different versions of the same key figure – in three different systems.

    Anyone who sets up an AI model under these conditions will not get any answers. What you get is output that reinforces existing uncertainties – automatically and at high speed. AI recognizes patterns in data. If the data is inconsistent, the model learns from the inconsistency. If it is incomplete, it operates on an incomplete basis.

    A new layer of complexity
    What is created in practice is not a gain in efficiency. It is a new layer of complexity: AI outputs that nobody trusts. Departments that manually check results. Projects that come to a standstill. A lot of effort, little effect, growing frustration.

    The fatal thing is that many companies react to this with the next tool upgrade. The cycle starts all over again.

    A data hub is not a tool – it is a structure
    The solution does not lie in better models. It lies in a structural decision: the creation of a common, harmonized database. A data hub is not another system that is added to the existing IT landscape. It is the opposite – it replaces fragmentation with central availability. It integrates distributed data sources, breaks down silos and inconsistencies and creates the basis for scalable AI applications and automated reporting.

    The decisive factor is not where the data is stored. What matters is how it can be used: uniformly defined, quality-assured, accessible for different use cases. Only on this basis can AI deliver what it promises.

    Data quality is not preliminary work – it is an ongoing task
    Even with a data hub, a central challenge remains: Data quality is not a one-off cleansing project before go-live. It is a continuous process. Anyone who sees data quality as a preliminary project will realize after the launch that the real problem is only just beginning.

    The database is supplemented by a data catalog: It transparently documents which data exists, where it comes from and how reliable it is. It creates a common language that connects specialist departments and technology – and gives control back to the organization.

    In the webinar: From the database to scalable AI
    In our free webinar “The optimal AI architecture: How data hub, data quality and data catalog make the difference”, we show how real estate companies can tackle this transformation in concrete terms – from data architecture and quality assurance to the productive use of AI. With practical insights, concrete solutions and time for your questions.

    Register now for free

  • Successful job coaching from SVIT Zurich!

    Successful job coaching from SVIT Zurich!

    SVIT Zurich actively supports job searches in the real estate sector. Applicants are not left to their own devices: On request, they can receive targeted support when entering the real estate industry. An experienced real estate professional accompanies them as a personal coach, analyzes their initial situation together and defines effective measures for a successful job search. In this way, participants acquire additional skills that improve their application chances in the long term.

    The job placement service is free of charge for members and non-members alike, provided they have completed or are currently attending the “Career changer assistant in real estate management and marketing” or “Real estate management clerk” course at SVIT Zurich in Oerlikon. With this offer, the association is making an active contribution to combating the shortage of skilled workers and at the same time ensuring that the candidates placed have a sound basic education in the industry at SVIT Zurich.

    More and more members are making use of this qualified specialist resource – with consistently positive feedback. They benefit from the opportunity to build up new team members according to their needs and deploy them in the long term. In addition, many candidates bring valuable additional skills from their previous professional life.

    Interested parties can register by sending an e-mail to diana.waly@svit.ch. SVIT Zurich has an official permit from the Canton of Zurich for private employment agencies.

    Further information on the process and application videos of current candidates can be found at the following link:

    https://www.svit.ch/de/svit-zuerich/themen-services/einstieg-die-immobilienbranche-bewerbungsvideos-quereinsteiger

  • That’s what it’s all about: usage and operating concepts as the key to needs-based sports facilities

    That’s what it’s all about: usage and operating concepts as the key to needs-based sports facilities

    From a competition venue to a facility for leisure and exercise
    Over the last five decades, the sporting behaviour of the population – whether on an individual basis or in organized sport – has changed dramatically. New training habits, a significant rise in population figures, increasing professionalization in club sport and changing social needs have led to facilities having to perform significantly better today than they did 50 years ago. This also includes aspects such as gender and age equality, which are now taken for granted.

    Accordingly, at the beginning of every infrastructure project, the focus should not be on the structural solution, but on the question of a suitable utilization and operating concept (including a profitability analysis). All too often, however, a planner is hastily commissioned before the project fundamentals and dependencies on other institutions and projects have been identified. The result is then the development of volumetric options, but not strategic options for the communities concerned. As a specialist in strategic utilization and operational concepts, BPM Sports has more than 20 years of experience in this field.

    So what characterizes a good utilization and operating concept? In principle, it comprises three key levels:

    • Strategic-conceptual: purpose, target groups, offer, business case, strategy, sponsorship
    • Operational-conceptual: Maximum utilization and use with added value
    • Operational: staffing requirements, maintenance, visitor management, self-financing of maintenance

    At the strategic level, the question of the raison d’être – the purpose of the facility – must be answered. This needs to be sharpened and clearly defined for all stakeholders. The better this is done, the easier it will be to communicate with taxpayers and the parties ultimately involved in the planning.

    The key elements include

    Political leadership: sports facility projects require broad support. Perceptible, continuous and strong political leadership is therefore essential.

    Addressed target groups: The user groups and their needs must be identified. This includes recording routines and expectations, but also future developments. Frequencies and capacities derived from this are key to optimally utilizing the facility for both users and operators.

    Sharpened offer: The available space and functionalities are formulated in a targeted manner, with a focus on energy and personnel costs. These are based on the formulated needs, with a direct impact on the follow-up costs of a facility.

    Construction costs vs. follow-up costs: The latter are (too) often overshadowed and only tend to come into focus in a later project phase. An early consideration of the follow-up costs is helpful to ensure the financial viability of a system.

    System strategy: An effective lever for predicting operating costs and earnings potential. Particularly in the case of seasonal facilities such as outdoor pools or ice sports facilities, complementary or supplementary offers can increase income and influence resource requirements.

    Operator model: There is a wide variety of models here. Different organizational forms (administrations, public limited companies, private-public partnerships) offer different advantages, whereby PPPs have become increasingly established in recent years and offer new opportunities, especially for less profitable club and popular sports.

    Other success factors at operational and conceptual level are

    Utilization: Generating high utilization is a challenge. This is because it does not always go hand in hand with profitability due to the different purchasing power of the target groups and unavoidable wear and tear. Checkrooms and loading areas are also a decisive factor. If they were neglected during construction to save money, this has a negative impact on capacity and therefore on maximum utilization.

    Staff: Employees of sports facilities are identification factors. In order to optimally promote this potential, it is important to keep operating routes short and clear and to design efficient work processes. This can be ensured with the appropriate layout of the facility and the individual rooms.

    Conclusion: A utilization and operating concept for sports facilities is a complex interplay of strategic, operational and economic factors. Correctly compiled and applied, it forms the basis for the long-term success and profitability of a facility.

    BPM Sports is a specialist for public sports infrastructures operating throughout Switzerland and based in Bern. With over 20 years of experience in consulting, monitoring and supporting a wide range of sports facility projects and operations, the company, founded in 2006 by owner Rainer Gilg, is one of the leading service providers in this field.

  • New white paper: ‘’Cooling buildings efficiently’

    New white paper: ‘’Cooling buildings efficiently’

    Although the impact of climatic changes differs depending on the location and use of the building, in future almost every residential and office building will require cooling. Anyone planning a new build is well advised to carry out an analysis of exterior and interior comfort levels, define summer heat insulation requirements and maximum acceptable interior temperatures, and request proof of thermal comfort. For existing buildings that don’t meet current or future requirements in summer, there are other viable measures that can be implemented.

    With comfortable indoor temperatures increasingly considered a criterion for rentability, it makes sense for property owners to invest in climate control for their properties. Buildings with a high level of climate comfort are future-proof, their market value increases and they usually attract higher rental income.

    The new white paper, ‘Cooling buildings efficiently’ (23 pages), shows how we can build or renovate properties today to ensure they continue to offer a high level of comfort in the climate of the future.

  • Digitalization in the DNA

    Digitalization in the DNA

    The DNA of SMG Real Estate has been summarized in one word since day 1 and with ImmoScout24 and Homegate for over two decades: Digitalization. With targeted investments in AI innovations, marketing and cybersecurity, SMG Real Estate is continuously developing its platforms and offering real estate professionals future-proof products and services for a digital competitive edge in the market.

    Achieving unprecedented efficiency with AI
    Artificial intelligence acts as a booster when it comes to making real estate agents and managers not only more efficient but also more successful in the long term. It accelerates the development of innovative products that create real added value for real estate professionals and free up valuable time – time for personal advice and support for their customers. A concrete example: thanks to the AI-based creation of advertisement texts in Business Manager, real estate professionals at SMG Real Estate save an average of 14 minutes per advertisement.

    Maximum reach thanks to full marketing power
    Visibility is and remains a decisive factor in real estate marketing. With dedicated marketing activities, SMG Real Estate invests specifically in addressing its platform brands, including ImmoScout24 and Homegate, to reach a wide target group. The aim is to lead the most relevant interested parties directly to the listings, strengthen the market opportunities of business customers and position the two brands as the top real estate platforms in Switzerland in the long term. Attention-grabbing content combined with target group-specific social media campaigns raise awareness among property seekers and set the course for real estate properties to be in the right place at the right time.

    Reliability and security as the basis for customer success
    With hundreds of thousands of visitors to SMG Real Estate’s platforms every day, reliability is a basic requirement. Accordingly, a team of over 100 tech specialists ensures that the required systems function efficiently and with the latest technology at all times. The same applies to cybersecurity: thanks to state-of-the-art protection mechanisms, two-factor authentication and integrated access control, data is even better protected. This allows real estate professionals to focus fully on their marketing. In summary, these and other extensive investments by SMG Real Estate are not only pursuing an optimal price-performance ratio, but also a competitive advantage for their customers in the highly competitive real estate market thanks to noticeable innovation and performance. Because only those who can sustainably position themselves in the market and stand out will have the best possible marketing opportunities.

    You can find more information here

  • Group of 15: Joint plea for a united real estate industry

    Group of 15: Joint plea for a united real estate industry

    The Swiss real estate sector is viewed with suspicion in some places – especially when it comes to the housing market. Is there enough living space in central locations? Why are rents in metropolitan regions rising sharply and constantly? What influence do municipalities, cantons and the federal government have on the activities of the institutional real estate industry? And what voice does the sector speak with throughout the country?

    The professional, institutional and commercial real estate industry is undoubtedly under observation. It is undoubtedly caught between growing regulation, social change and, in many places, calls for innovation, renewal and fairness. The minds and planners of the 25th symposium of the Group of 15, the think tank of the Swiss real estate industry founded in 2001, posed the questions to be answered in the run-up to the event: What does sustainability mean in a market that is becoming increasingly controversial? How can economic incentives be combined with social responsibility and sustainable urban development? And: How much state intervention is necessary – or too much?

    “Curbing regulatory madness”
    For Basel-born Prof. Dr. Christoph A. Schaltegger, one thing is clear: the state’s influence on the construction and real estate industry is enormous – and needs to be curbed. The professor of political economy, director and founder of the Institute for Swiss Economic Policy (IWP) at the University of Lucerne and former member of the executive board of economiesuisse criticized Bern and its authorities. He said that subsidyitis and patronage politics were rampant there in their purest form. “The federal government is twice as big as the state quota implies,” he told the 300 or so guests at the symposium in Zurich’s Kunsthaus.

    The Swiss state is growing more than twice as fast as the productivity of the economy and is now accumulating “implicit debts of over 300 percent of economic output”, Schaltegger continued. His call: the “Sturzenegger approach”, a thorough cleaning of public finances à la Argentina. At the same time, he argued for a significant reduction in federal regulation. He referred to the sharp increase in the number of ordinances and decrees since the 1970s. Of course, many of these federal decisions also affect the local construction and real estate sector.

    Artificial intelligence as a remedy?
    Prof. Dr. Christian Kraft, Head of the Real Estate Competence Centre at Lucerne University of Applied Sciences and Arts, then turned his attention to the topic of structural (dis)order and the question of whether artificial intelligence could possibly promote investment security in the “chaos of Swiss-German building laws”. His answer: a clear yes and no. The current uncertainty, which is partly location-specific, is primarily due to longer approval periods for real estate projects at BZO level. Between 2011 and 2024, for example, the average approval period increased from less than 100 days to almost 200 days on average. In addition, there has recently (since 2020) been a sharp increase of 20 to 30 percent in the planning and construction costs of apartment buildings, according to Kraft.

    Successful neighborhood mix and fatal objections
    Dr. Sibylle Wälty, lecturer at ETH Zurich and founder of Resilientsy, then showed what added value the concept of “10-minute neighborhoods” can create in land use planning. Her research and consulting focus is on a balanced mix of residential and working populations as well as other important factors for liveable urban districts. Dr. Wolfgang Müller, Partner & Head Real Estate at MLL Legal Ltd, then shed light on the “room for contradiction”. He explained where current case law offers opponents and “project obstructors” a hand and what conclusions politicians and the real estate industry could and should draw from this.

    Decency and consideration in residential construction
    After the coffee break, Paolo Di Stefano’s symposium presentation entitled “More freedom and personal responsibility” dealt impressively with how real estate investors can move “from problems to prospects” and make residential real estate “fit for the future”. The experienced Head of Real Estate Switzerland at Swiss Life Asset Managers (with around 37,000 residential units in its portfolio throughout Switzerland) showed, among other things, a successful example of portfolio renovation without vacancy notices at the Schmiede in Zurich-Wiedikon. He also presented the Au-Park in Wädenswil, an almost completed major new construction project in which, in addition to around 200 rental apartments, many condominium units are being built by Swiss Life Asset Managers.

    At the symposium, he made a plea and at the same time urgently appealed to the representatives of the real estate industry to speak with one voice to both politicians and the general public. He also pointed out self-critically that the current representation of the farming community in the Swiss National Council and Council of States, for example, is far more important and influential than that of the construction and real estate industry. Di Stefano warned that speculative building investors and long-term institutional investors were sometimes lumped together in the “political power play”. It is important to work together to counter this with arguments and show that “decent building also means consideration”.

    “Simply make good and convincing projects”
    The major Group of 15 event at the Zurich Kunsthaus concluded with a slightly peppery future talk by conference host Rainer Maria Salzgeber with National Councillor Beat Walti (FDP) and Green Liberal Councillor Esther Keller (Canton of Basel-Stadt). They agreed that regulations in the construction sector should not continue to grow wildly and that, above all, discretionary leeway should be made possible for real estate projects. Both warned against an “unholy political alliance between left and right”, which could have counterproductive consequences for the real estate industry.

    Beat Walti, who has been President of the VIS Swiss Real Estate Association since 2023, which represents the interests of institutional investors such as pension funds, insurers and private real estate companies in federal Berne, called on the real estate industry, which he warned at the beginning with a “yellow card”: “Show what you are building and doing in order to create trust – among politicians and the general public”. Esther Keller, Head of Basel’s Department of Construction and Transport, agreed and summed up her demand succinctly in her closing statement: “Just do good and convincing projects”.

  • Zurich municipal council elections 2026

    Zurich municipal council elections 2026

    Experience politics in a fun way with SVIT Zurich’s “Built&Rent” game!
    The first round of elections in the city of Zurich will take place on March 8, 2026. With regard to this important election in the largest municipality in our canton (with an impact beyond the cantonal borders), SVIT Zurich is recommending seven candidates for election. They are members of the relevant commissions HBD/SE (Department of Buildings, Urban Development) and FD (Department of Finance) or hold important positions in their parties. Newcomers who are not yet members of the municipal council are also included.

    However, all seven candidates share a common interest: To advance a liberal housing and real estate policy for Zurich that addresses the current challenges on the housing market quickly and effectively.

    The “Built&Rent” game brings to life the pressure that real estate professionals are under – and how political decisions shape the sector. Great learning and non-cash prizes can be won. From numerous Apple vouchers to free participation in SVIT Zurich training courses and seminars. Participation is free for everyone. SVIT membership is not required. Political education becomes an interactive experience! It’s played like “Tetris”.
    (Playing time January 28 to February 15, 2026)

    Competition link: https://www.svit.ch/de/svit-zuerich/politik

  • Market digitally. Sell more economically.

    Market digitally. Sell more economically.

    For over two decades, the Swiss real estate industry has benefited from the performance of established brands such as ImmoScout24, Homegate and Flatfox, which SMG Real Estate continues to develop further. Such platforms have become an integral part of the everyday lives of home seekers and real estate professionals alike. The results in practice are correspondingly clear: In an analysis by management consultants McKinsey, over 90 percent of the agents surveyed rated real estate marketplaces as by far the most cost-efficient marketing channel. Without their use, the successful sale of a property would take around 25 days longer on average, according to the respondents.

    To enable this efficiency, SMG Real Estate combines direct access to some of the most widely used real estate platforms in Switzerland with a continuously growing range of data-based products and services. The aim is to generate more qualified leads, shorten marketing times and further reduce the cost per contact request. For real estate agents and property managers, this results in a sustainable competitive advantage: new mandates can be acquired more efficiently, deals can be concluded more quickly and sales and lettings can be realized with a significantly better cost-benefit ratio than would be possible via alternative marketing channels.

    In addition to the high reach, SMG’s platforms also impress with strong economic key figures. This is particularly evident in the costs per contact request: according to McKinsey, the platforms operated by SMG Real Estate have the best price-performance ratio in the industry compared to the next largest competitors. Specifically, the costs per qualified contact request are three to four times lower on average. More than half of the buyers surveyed in Switzerland found their dream property on ImmoScout24 or Homegate.

    However, it is not only the large number but also the quality of the contacts generated that is a decisive success factor. The McKinsey analysis also shows that advertisements on specialized real estate platforms generate on average twice as many qualified contact requests as comparable offers on other channels. Less wastage and shorter marketing times also have a positive effect on the success and revenue per advertisement.

    In addition to the high marketing opportunity, operational efficiency is an equally important driver of economic success. On SMG Real Estate’s platforms, automated and AI-supported advertisement text creation reduces the time required per advertisement by around 14 minutes on average. Intelligent matching algorithms, personalized marketing formats, specific recommendations based on data-based analyses and modern cybersecurity solutions are also used. As a result, real estate offers reach relevant potential buyers faster, in a more targeted and secure manner.

    Overall, it is clear that digital real estate marketing delivers its greatest economic benefits where wide reach, meaningful data, intelligent automation and high efficiency consistently work together. The result is more qualified contacts, shorter marketing times, lower costs per inquiry and a sustainable increase in profitability for real estate players.

    Find out more

  • SVIT Zurich political talk “Zurich municipal council elections 2026”

    SVIT Zurich political talk “Zurich municipal council elections 2026”

    Municipal elections will be held in the city of Zurich on March 8, 2026. With regard to this important election in the largest municipality in our canton (with an impact beyond the cantonal borders), SVIT Zurich recommends candidates for election. They are members of the relevant commissions HBD/SE (Department of Buildings, Urban Development) and FD (Department of Finance) or hold important positions in their parties. Newcomers who are not yet members of the municipal council are also included. However, all seven candidates share a common interest: To advance a liberal housing and real estate policy for Zurich that addresses the current challenges on the housing market quickly and effectively.

    In the political talk, the candidates will explain where they stand up for housing policy and the real estate sector and will also be available to answer critical questions in person during the drinks reception. At the end of the event, our political guests will compete against each other in the SVIT Zurich political game “Build & Rent”. Who will win the game? Who will win the 2026 Zurich municipal elections? We are curious.

    Link to the candidate videos

    Link to registration for the political event

    Download:
    SVIT Zurich “Polit-Check” on the municipal elections

  • Advantages of intelligent building systems

    Advantages of intelligent building systems

    Porter, telephone operator and elevator operator – three examples of professions that used to be essential for the operation of buildings, but are now largely extinct. Access control, telecommunications, lifts and many other areas have long been automated. With digitalization, real estate is increasingly developing in the direction of “smart buildings”. A look at building automation shows what benefits this can bring and to what extent it also poses challenges.

    Networking trades
    Digitalization enables building automation to combine previously largely autonomous trades into a networked system. Continuous data exchange and optimized processes increase convenience for users as well as energy efficiency. In practice, however, this integrated approach is still associated with certain challenges, says Turan Babuscu, Head of Automation at Siemens Switzerland. “The coordination between the trades often takes place too late in a construction project.” This concerns, for example, the definition of interfaces and the clarification of responsibilities – topics that should be discussed as early as possible in the planning phase. “Only if integral collaboration is clearly defined from the outset can digitalization develop its full potential,” emphasizes Babuscu.

    Greater efficiency, more comfort
    The benefits of successful integrated building automation can be seen in operational efficiency, for example. If data is systematically recorded and evaluated, energy consumption can be reduced, faults detected at an early stage and needs-based maintenance cycles developed. The technical building systems thus require less energy and have a longer service life – two aspects that are of interest to owners and operators for both ecological and economic reasons.

    To ensure that all building services are networked and coordinated in a building automation system, the topic must be included at an early planning stage. (Photo: Siemens Switzerland)

    For users, on the other hand, the focus is primarily on the greater convenience that integrated building automation allows. One example of this is the adjustment of room temperature, lighting and air quality according to use, time of day and occupancy, resulting in a healthier and more productive indoor climate.

    AI provides support
    Babuscu predicts that the networking of different systems within a building will continue to increase in the coming years. “This requires open, secure protocols such as BACnet/SC or KNX Secure, which enable obstacle-free, encrypted communication between the trades and the cloud services.” And what about artificial intelligence (AI)? “It already has a firm place in building automation,” says Babuscu. “Many systems use learning algorithms to understand the building’s behaviour and optimize it automatically.” This development is set to continue. In future, AI is likely to increasingly make decisions itself, for example by determining the best operating strategy or the optimum time for maintenance. It is important that the use of AI is transparent, comprehensible and safe in order to gain the acceptance of those involved.

    Further information:
    https://www.swissbau.ch/de/c/vorteile-von-intelligenten-gebaeudesystemen.74100

  • Opening ceremony: Innovations in the finishing trade – Globus Basel flagship project

    Opening ceremony: Innovations in the finishing trade – Globus Basel flagship project

    Switzerland is being transformed in order to achieve the goals of energy, climate, circular economy and densification. The finishing and building envelope industry and its professions are crucial to this and are making the building stock fit. With a turnover of 36 billion, it is the strongest sector in the construction industry. Bauenschweiz’s core group for the finishing trade and building envelope would like to focus on this at the opening. This is exemplified by the completely renovated Globus Basel property, which will open at the end of 2025. In addition to a look at the project, guests will discuss the importance of the finishing trade, the further development of skilled workers and the needs of entrepreneurs and young professionals in the market.

    Program (as of 23.10.2025)

    10.15 a.m.Introduction with short clip on GAG at Globus Basel
    10.17 a.m.Welcome by moderator Sonja Hasler
    10.20 a.m.Discussion with Bauenschweiz President Hans Wicki, Member of the Council of States, and Home Group President Peter Meier
    10.30 a.m.Message of welcome from Cantonal Councillor Esther Keller, Head of the Building and Transport Department of the Canton of Basel-Stadt
    10.40 a.m.Moderated discussion with project managers “Globus Basel – from urban planning challenges to lighthouse project”
    Andrin Sennhauser, Confirm
    Jean-Luc von Aarburg, Miller & Maranta
    10.55 a.m.Panel discussion with Beat Hanselmann, President of Gebäudehüllenplaner, National Councillor Sandra Sollberger, entrepreneur and SMGV board member and sister duo Ladina and Alisa Oppliger, Gold and Silver Swisskills 2025 in façade construction
    11:30 a.m.Apéro riche

    Further information can be found here:
    LINK

  • Mobilization of Generation-Z to the ballot box for real estate-related votes by SVIT Young Zurich

    Mobilization of Generation-Z to the ballot box for real estate-related votes by SVIT Young Zurich

    Political developments in the real estate sector are becoming ever more pronounced – initiatives such as housing protection in Geneva and Basel clearly demonstrate this. Now a similar vote is also due in Zurich in 2026. SVIT Young Zurich, under the leadership of Alban Kaufmann, would like to become active here and make its contribution in the coming election year. The aim is to raise young people’s long-term awareness of real estate policy issues, show them the consequences of political decisions – and motivate them to go to the polls. But getting young people interested in politics is no easy task. Endless monologues and complicated sentence constructions tend to put people off. The association has therefore developed various formats to reach Generation Z in a more targeted way in the important election year of 2026:

    a) “Polit Battle ” – politics live & direct
    At the “Polit Battle” live events, young politicians – supporters and opponents – face each other directly. The most important topics are discussed in quick, pointed word duels à la “Arena”, but shorter and more interactive. At the subsequent aperitif, politicians and guests can exchange views in person and form their own opinions.

    b) “Built&Rent” political game – experience politics in a playful way
    From 2026, the “Built&Rent” game will make it possible to experience the pressure real estate professionals are under – and how political decisions shape the industry. The game will be activated one month before each vote and offers rankings with daily and weekly winners. This turns political education into an interactive experience.

    c) Politcheck – election arguments in a nutshell
    With the “Politcheck” information flyer in digital and haptic format, SVIT Young Zurich aims to provide a brief overview of relevant political developments and take a position on political issues, upcoming votes and elections. All of the topics presented are political issues that have a direct or indirect impact on the real estate industry.

    We are currently providing brief and concise information on the cantonal referendum proposal “State pre-emption rights as a guarantee for more affordable housing?” with the counter-proposal from the Canton of Zurich for the referendum on November 30, 2025.

    Should the municipalities intervene even more in the real estate market than they already do? What is behind this promising demand, which seems to be the perfect solution to the current housing shortage? A salutary solution for urgently needed living space? Or rather an additional accelerant of an already overheated real estate market and a destroyer of taxpayers’ money? To get the necessary answers to these questions, we ask FDP cantonal councillor Doris Meier and then present the position of SVIT Young Zurich and SVIT Zurich on this bill.

    Further information, documents and dates can be found at:
    https://www.svit.ch/de/svit-zuerich/politik

  • Investments boost marketing success

    Investments boost marketing success

    With targeted investments in marketing, cybersecurity and AI innovations, the company is continuously developing its platforms, offering real estate professionals future-proof products and services for a digital competitive edge in the market.

    Marketing power for maximum reach
    Visibility is a decisive factor in real estate marketing. This is why SMG Real Estate invests in marketing activities with its platform brands, which include ImmoScout24 and Homegate, in order to continuously improve reach, efficiency and target group approach. The aim is to lead the most relevant interested parties directly to the advertisements, to strengthen the market opportunities of business customers and to position the two brands as the top real estate platforms in Switzerland in the long term.

    Dedicated marketing experts at SMG Real Estate develop integrated strategies that combine inspiring and attention-grabbing content with target group-specific social media campaigns. Interactive user engagement approaches are used to make property seekers aware of the platform brands in the long term. This ensures that the real estate professionals’ properties are present at exactly the right time on the channels with the widest reach.

    Technological reliability is a key issue
    To ensure all of this, performance is a key issue – after all, hundreds of thousands of Swiss people visit the SMG Real Estate platforms every day and use the daily updated listings for their property search. A team of over 100 tech specialists ensures that the required systems function efficiently, reliably and with the latest technology.

    Security also plays an important role. State-of-the-art protection mechanisms and two-factor authentication (MFA) ensure that customer data is reliably protected. Investments in the stability of the platforms and strict security requirements create the basis for real estate professionals to focus on their marketing ambitions.

    Gaining efficiency with artificial intelligence
    Real estate professionals are also supported by innovative, AI-based functions that take real estate marketing to a new level. They make it possible to display advertisements in a more targeted manner, identify the best times to approach advertisers and use data analysis to increase the relevance and attractiveness of listings. Artificial intelligence is thus increasingly becoming a valuable tool that makes the day-to-day work of marketers and managers measurably easier – from AI-supported ad creation, which saves up to 14 minutes per ad, to the intelligent management of ad performance. In summary, SMG Real Estate’s extensive investments in technology, marketing and security have a clear objective: they offer business customers the best possible return on investment and therefore a competitive advantage in the highly competitive real estate market. Because only those who can sustainably position themselves in the market and stand out will have the best possible marketing opportunities.

    Find out more

  • Swissbau 2026 creates new synergies

    Swissbau 2026 creates new synergies

    Collaboration has always been the defining theme of Swissbau: meeting in person, acting together, helping each other move forward. For the next edition in January 2026, the trade fair organizer is increasingly focusing on positive synergies. Joint development is not only practiced in the Swissbau Focus & Lab collaboration platforms, the exhibition areas of the trade fair have also moved closer together both spatially and thematically. This is particularly evident in the newly staged Hall 1.2, which provides an atmospheric stage for the entire interior design sector.

    Trend world interior design for design enthusiasts
    Newly positioned in Hall 1.2, the Swissbau public will encounter a world of bathroom innovations, trendy surfaces, atmospheric lighting and high-quality contract furnishings. The shared level for interior design offers space for discoveries and an in-depth exchange with renowned manufacturers and new brands. The highlight: the new Trend World in Hall 1.2 is also open on Saturday. Thanks to the Swissbau Focus with partner lounges, info points and events, the weekend visit leads directly to the Trend World via escalators.

    Experience the trade up close
    Swissbau’s eye-catchers in Hall 1.0 on the first floor are undoubtedly two real construction projects that are being built and developed in parallel by various trade businesses. In a steel hall, metalworkers, electricians, gate and door builders demonstrate their skills. In the two-storey residential building, woodworkers, plasterers and tilers can be seen at work. Both buildings will be completed on the construction site after Swissbau. The “Treffpunkt Handwerk” has even more to offer: In addition to playful activity areas and a forum with practical topics, craft businesses and topic-specific exhibitors will be presenting themselves in the surrounding area. A spacious BauBeiz invites you to talk shop.

    Benefit from the exchange with experts
    Swissbau Focus in Hall 1.0 and Swissbau Lab in Hall 1.1 are the best examples of an interdisciplinary dialog on current challenges and future trends in the industry.
    Leading associations, institutions and universities will contribute their positions to the Swissbau Focus event platform. Trade visitors can discover and try out suitable products and market-ready solutions in the Swissbau Lab. Visitors will also benefit from an enlarged Swissbau Workshop, where they can scrutinize innovative applications in practice. Participation in the extensive program in the Swissbau Focus and Lab is included in the admission ticket. Event registrations are easy to complete on the Swissbau website and should not be missed in any trade fair preparation for an optimal gain in know-how.

    A colorful marketplace for plaster and paint
    A new-born cooperation with the Swiss Painting and Plastering Contractors’ Association SMGV offers insights into innovative techniques, high-quality materials and sustainable solutions in the creative sector in Hall 1.1. With its presence at the multi-industry trade fair, the association aims to position itself more strongly with architects, planners and other construction professionals. Highlights of the themed area include the “Swiss Prize for Plaster and Paint” exhibition and award ceremony on January 22 in the Swissbau Focus, live training sessions by two newly crowned Swiss champions for the WorldSkills in Shanghai, the “SMGV-Marktblitz Spezial” industry get-together on January 21 and 23 and a “Maler-Gipser-Stübli” for personal discussions. The SMGV training centers will present practical examples of their diverse industry sectors. In the painter-plasterer workshop, experienced craftsmen will show how facades are designed with decorative plaster structures.

    Valuable partnerships
    Before exhibitors and partners take command of the halls on Tuesday morning and unveil their innovations, Swissbau will be opened by Bauenschweiz, the umbrella organization of the Swiss construction industry. In discussions with people from politics and business, the core group of the finishing trade and building envelope, as the industry with the highest turnover, will focus on its importance, needs and further development at the opening ceremony. The continued relevance of Swissbau in 2026 is also demonstrated by renowned partnerships. The Swiss Society of Engineers and Architects (SIA), the Swiss brand LAUFEN and the new partner Abacus Business Solutions are making a major commitment and contributing their specialist expertise to the trade fair’s offering.

    Swissbau under new management
    Rudolf Pfander has been at the helm of Swissbau for 25 years and has successfully led it into the modern era. In order to take on new tasks for MCH Exhibitions & Events after the 2026 edition, he handed over the reins to his deputy Tobias Hofmeier in September. The 36-year-old from Lörrach has been in charge of Swissbau project management and the successful development of the Swissbau Focus and Lab collaboration platforms since 2020. Rudolf Pfander emphasizes: “Tobias is the perfect successor for Swissbau. He knows the needs of exhibitors, partners and visitors inside out and is also aware of the future development opportunities for the trade fair.”

    Swissbau 2026 – the leading platform for the construction and real estate industry in Switzerland

    Exhibition duration, opening hours
    20.- January 23/24, 2026
    Tuesday to Friday, 9 a.m. to 6 p.m
    Saturday additional day Interior Construction and Swissbau Focus, Hall 1.2 and Hall 1.0 South, 9 a.m. to 4 p.m

    Buy a ticket or redeem a voucher
    swissbau.ch/ticket

    Register for events
    swissbau.ch/events

    All information
    swissbau.ch

    Organizer
    MCH Exhibitions & Events GmbH, Swissbau, CH-4005 Basel

  • The future of the Ticino real estate market at the heart of immoTable Ticino

    The future of the Ticino real estate market at the heart of immoTable Ticino

    Under the moderation of Natascia Valenta, Michele Bertini (La Mobiliare), Nicolas Daldini (SVIT Ticino), Gian-Luca Lardi (Swiss Association of Building Contractors) and Sandro Montorfani (Private Construction Department, City of Lugano) spoke.

    The debate touched on key issues such as the replanning and densification of the territory, the simplification of procedures for building permits and the need to streamline legislation in order to speed up decision-making processes.

    It was also emphasized that investments in Ticino are positive today, thanks to the decrease in vacancies, which are mainly concentrated in obsolete properties.

    Future challenges also included the issue of PPPs (public-private partnerships) and shrinking funds for renovation in the context of an ageing population and the building stock in need of renewal. This is an issue that will be of crucial importance in the coming years.

    The strategic role of Italy as an economic partner and source of skilled labor was also mentioned, as well as the effects of the recent votes on the imputed rental value, which will have a significant impact on the finances of the canton and the municipalities.

    Despite the challenges, the Sonnenstube remains a dynamic and attractive region for real estate investment, ready to take advantage of the opportunities offered by a changing market.

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  • Property consultancy with vision: Expertise for the entire life cycle

    Property consultancy with vision: Expertise for the entire life cycle

    Anyone who owns or plans to own property is familiar with many of the challenges of the market, such as preventing vacancies and setting rents in line with the market without ignoring supply and demand. This is precisely where Migros Bank comes in with its unique advisory approach, which combines economic foresight, market data and individual solutions – for owners who want more than just mortgages, but customised advice tailored to their property. The advisory approach consists of various modules that can be worked on independently of each other with the customer, depending on the situation.

    Together with CSL Immobilien AG, a partner of Migros Bank, a comprehensive range of services is offered that covers the entire property life cycle. Customers benefit from property development services and professional property management. This offering is rounded off by in-depth research and market analyses of the Swiss property market, enabling owners to make informed decisions together with Migros Bank.

    Comprehensive analysis tools for customised and well-founded decisions
    The property dialogue allows market values, purchase prices, net rental income, yields and vacancy rates to be compared with CSL Immobilien AG’s market data. This makes it possible to assess the positioning of the customer portfolio. It is suitable for office, commercial and residential property. Analysing residential properties at the residential unit level helps to check and manage the performance of the property. The residential units are compared with the market data and analysed for size, price and opportunities. This means that the positioning of projects can be determined with customers at an early stage, existing properties can be checked for market requirements and standards and reasons for vacancies can be identified.

    Analysing interest rate trends: outlook for future mortgage costs
    Anyone buying a house or a condominium must also take a look into the future. Mortgage interest rates are comparatively favourable today – but what will they be in ten years’ time? Will the property still be affordable with the expected income? With the interest rate development analysis, the mortgage portfolio can be simulated 10 years into the future with various defined interest rate scenarios. These estimated interest costs can be used to directly compare possible hedging strategies, such as redeeming a mortgage or taking out a follow-up product. This enables owners to restructure their portfolio and adapt it to market expectations.

    Sustainability as the key to increasing property value
    For owners of older properties in particular, sustainability is an important issue that has a direct impact on the value of the property. The sustainability analysis shows the advantages of renovating properties on a sustainable basis. The CO2 emissions, energy costs and energy requirements of a property are determined and a modernisation plan is drawn up to show which refurbishment measures have a positive impact on these values. Correctly timed refurbishments are crucial to maintaining or even increasing the value of a property over its entire life cycle. It is advisable to seek expert advice before starting a refurbishment project in order to find the best and most cost-effective solutions. Refurbishment issues are challenging – especially when it comes to alternative energies. In the case of particularly old properties, it is also necessary to decide whether refurbishment is worthwhile or whether it would be better to build a new building. This decision depends on various factors, including the condition of the building, financial resources and personal preferences. In any case, it is important to have a long-term refurbishment strategy that helps to reduce costs and extend the life of the building.

    A strong partnership with synergies
    Migros Bank works closely with CSL-Immobilien. Both companies are operationally independent. Through this strategic partnership, CSL Real Estate benefits from nationwide expansion and access to new markets, while Migros Bank can expand its property offering in a targeted manner. Together, they cover the entire property life cycle with an extended range of services – from financing to client advice and marketing. The collaboration also creates significant synergies, particularly in the areas of consulting and financing. One concrete result is the joint development of the digital estate agent service Nextkey, which makes property sales efficient and customer-friendly. This creates a holistic offering that supports customers in all phases of the home ownership process.

    Comprehensive support for property owners
    Anyone who owns or is planning a property today needs more than just a financing solution. What is needed is a partner who has the entire life cycle of a property in mind. With its advisory approach, Migros Bank is positioning itself precisely in this field – as a holistic partner, not just a mortgage lender. In collaboration with CSL-Immobilien, it offers customised solutions for owners who want to develop their properties sustainably, profitably and with a view to the future. Whether market value analyses, sustainability, returns or interest rate trends: individual issues are addressed competently and with foresight using modular tools and sound market data from practice. This not only improves the quality of customers’ decisions, but also the value and future viability of their property. Migros Bank thus stands for a new kind of property advice – networked, collaborative and far-sighted.

    “Anyone who owns or is planning a property today needs more than just a financing solution. What you need is a partner who has the entire life cycle of a property in mind.”

    “Anyone buying a house or a condominium must also look to the future. Mortgage interest rates are comparatively favourable today – but what will they be in ten years’ time?”

    Further information at: migrosbank.ch/potential

  • Learning and support passarelle for apprentices KV-Immobilien

    Learning and support passarelle for apprentices KV-Immobilien

    Since then, a diverse range of support services has been established, which is constantly being developed and adapted to current requirements – most recently also to the new CT education reform, which has been in force since the 2023/2024 apprenticeship year. At the heart of this reform is the focus on skills rather than subjects in order to best prepare learners for a digital, networked and agile working world. The previous B and E profiles have been replaced by a flexible structure with compulsory elective areas and specialization options. The first final examinations under the new model will take place in spring 2026.

    In response, SVIT Young Zurich has developed an attractive learning and support package that is highly appreciated by apprentices, vocational trainers and our members.

    Kick-off real estate apprenticeship
    Finally out of school and into working life! For many, an apprenticeship is the first real step towards their future. But what can you expect – and what is expected of you? We’ll give you an overview. One thing is clear: you are no longer a student, but a learner. This means that you will continue to learn a lot of new things – but not just in the classroom, but directly in everyday working life. Reliability, interest and initiative are expected of you. Punctuality, thinking for yourself and taking responsibility are the basics.

    Further information: https://www.svit.ch/de/svit-zuerich/event/kick-immobilien-lehre-2026

    Learning during the apprenticeship
    Preparing for practical work and the final exams involves much more than just specialist knowledge. It is also important to us to promote your mental strength and resilience. Because what if an oral exam doesn’t go as planned? How do you stay calm, focused and confident? This includes topics such as presentation techniques, dealing with exam anxiety and strategies to combat concentration difficulties. We also address modern challenges such as the constant distraction of smartphones and tablets – because they can put a strain on the nervous system and make learning more difficult. With targeted exercises, such as supportive eye training, we promote your ability to absorb information and help you to retain knowledge in the long term.

    Further information: https://www.svit.ch/de/svit-zuerich/svit-young/lernen-waehrend-der-lehre

    QV-Campus 2026
    At the four-day QV-Campus at the Höhenhotel Emmetten (NW), apprentices in their 3rd year are optimally prepared for the company qualification procedure (the industry part of the final apprenticeship examination). The focus is on real estate and fiduciary theory, technical discussions, business situations, presentation techniques, presentation skills and dealing confidently with exam nerves. If desired, school subjects (except foreign languages) can also be covered in greater depth. All participants receive individual support until the final exam. And the results speak for themselves: QV-Campus participants have regularly achieved above-average grades in recent years.

    Further information: https://www.svit.ch/de/svit-zuerich/qv-campus-2026

  • From the field: Why pole position counts in the region

    From the field: Why pole position counts in the region

    “I was hesitant at first,” says Rita Jeggli, real estate agent from Central Switzerland and owner of Perfect Living AG. “But after I booked Regional Highlight, I very quickly realized what a difference it makes that our properties are now placed at the top in our region and that visibility is improved as a result. Especially if the property is in a location that is not necessarily searched for at first glance. The inquiries came in noticeably faster, which of course makes me particularly happy!”

    Photo: Rita Jeggli

    The principle is simple but effective: properties advertised with Regional Highlight appear at the top of the search results on ImmoScout24 and Homegate for the duration of the campaign. “In the past, I often had to put my customers off if an advertisement didn’t generate the desired response,” reports Jeggli. “Today, the situation is different.” The exclusivity is particularly attractive, she adds. There are only three places available per district. Anyone who secures one of these benefits from a premium positioning that can make all the difference, particularly due to the intense competitive pressure. “The fact that there are only three spaces per district makes the product particularly attractive for us,” says Jeggli. “It makesPerfect Living AG more visible”.

    The offer is flexible: 1, 3, 6 or 12 months are available to choose from. This allows real estate agents to decide whether they want to position a property prominently in the long term or achieve a particularly high level of attention in the short term. “We really appreciate this flexibility,” says Jeggli. “Sometimes a property only needs a brief boost, sometimes we want to keep a prestigious property in the spotlight for longer.”

    Regional Highlight is part of SMG Real Estate’s Listing Performance portfolio and complements the Top Listing and Premium Top Listing products. While the latter offers nationwide reach and flexibility, Regional Highlight aims to have a lasting impact on the local market. In a real estate market characterized by strong competition and the recurring challenge of winning hard-fought mandates, Regional Highlight offers a decisive advantage: the right people become aware of an offer at the right time. For real estate agents like Jeggli, this means one thing above all: satisfied customers, faster deals and sustainable growth for their own company.

    Interested? You can find more information on how to advertise your properties from pole position here.

    Hit list without regional highlight
    Hit list with regional highlight
  • Review: Swissbau Community Event at uptownBasel

    Review: Swissbau Community Event at uptownBasel

    “Enkelfähig” is the order of the day. Hans-Jörg Fankhauser, host of the Swissbau Community Event at uptownBasel, emphasized: “It’s not about what we do today, but what we can achieve tomorrow.” The term “enkelfähig” stands for his responsible site development, in which digital technologies and sustainable strategies are used to enable long-term change and create an environment worth living in for future generations. When it comes to collaboration, he relies on “new work” with strong partners.

    Quantum technology & AI: a new chapter in innovation
    AI has already changed reality. Hans-Jörg Fankhauser (uptownBasel) emphasized the disruptive opportunities offered by artificial intelligence and quantum computing. The technologies open up almost limitless possibilities for innovations in architecture, energy planning and building technology.

    Re-use of building materials: trust as a success factor
    Kevin Rahner (Schnetzer Puskas Ingenieure AG) shed light on the challenges of reusing building materials. The central question: “On-site” or recycling? Without clear standardization, reuse will not prevail. Genuine innovation requires trust and structured processes.

    Intelligent energy supply for sustainable buildings
    Sascha Wyss (Primeo Netz AG) explained that a stable transmission grid only works if production and consumption are in balance. Modern buildings require intelligent networking, redundancy and flexibility in order to ensure a sustainable energy supply.

    Experience practice & networking
    After the presentations, participants were able to experience the uptownBasel building Pioneer and the uptownBasel substation live. A subsequent networking aperitif provided the perfect opportunity to exchange ideas with experts from the sector.

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    Further information
    swissbau.ch

  • After the FL tube ban: Why acting now is crucial for preserving the value of your property

    After the FL tube ban: Why acting now is crucial for preserving the value of your property

    Imagine you are investing in a promising property, be it a residential complex, an office building or a mixed-use site. Everything seems perfect: location, yield prospects, substance. But on first inspection, it is striking: The lighting is still based on classic fluorescent tubes. What at first glance seems unimportant turns out on closer inspection to be a factor with a major impact on safety and efficiency.

    Well thought-out lighting design not only enhances the atmosphere, but also energy efficiency.

    Since September 2023, classic fluorescent tubes may no longer be sold in Switzerland and the EU. Stocks are largely empty and replacements are virtually unavailable. For owners, this means that failures can no longer be rectified simply by replacing a tube, and improvised solutions harbour safety and liability risks. Those who wait risk unplanned costs and the loss of legal certainty.

    For property managers and investors, the focus is not on technical details, but on the economic impact. Outdated lighting causes higher electricity costs, which are directly reflected in the ancillary costs and reduce the attractiveness of the property. Tenants are also sensitive to rising operating costs, which has a long-term impact on rentability.

    LED lighting increases safety, reduces risks and fulfils legal requirements.

    There is also the sustainability aspect: energy efficiency is now a key criterion for ESG ratings. These ratings are playing an increasingly important role in financing, portfolio management and for institutional investors. Lighting that is no longer state of the art has a negative impact on a property’s sustainability rating and therefore its market position.

    Typical stumbling blocks and why they can be expensive

    • Unplanned outages: Without suitable replacement tubes, expensive temporary solutions have to be organised at short notice.
    • Improper conversions: Improvised installations are not only unsafe, they can also jeopardise insurance claims.
    • Lack of planning: If you ignore the issue, you risk higher maintenance costs and unnecessary tenant losses.
    Outdated lighting systems harbour risks – modernisation ensures operation and value retention.

    What does this mean for your investment?
    When buying or managing property, lighting is often only considered superficially. But it influences several parameters at once: Operating costs, safety, sustainability and legal compliance. If you check the condition at an early stage, you can avoid follow-up costs and integrate measures properly into your budget planning. This means that modernisations can be carried out without rushing, without affecting tenants or ongoing operations.

    What does this mean for your investment?
    When buying or managing property, lighting is often only considered superficially. But it influences several parameters at once: Operating costs, safety, sustainability and legal compliance. If you check the condition at an early stage, you can avoid follow-up costs and integrate measures properly into your budget planning. This means that modernisations can be implemented without rushing and without affecting tenants or ongoing operations.

    Conclusion: Those who act in good time secure the value
    The FL tube ban has changed the rules of the game. If you act now, you minimise risks, prevent unplanned downtime and protect the value of your property in the long term.

    If you would like to know more about how to plan the right steps for your property, there is a compact guide available. It summarises the most important points for property professionals in an easy-to-understand way and gives you the confidence to make the right decisions.

    Get informed before it gets expensive.
    The guide shows you the key facts and helps you to avoid risks and secure the value of your property – available to download free of charge.

  • Information event for senior citizens looking for accommodation – A cooperation project between SVIT Zurich and the city of Uster for residents of the city of Uster

    Information event for senior citizens looking for accommodation – A cooperation project between SVIT Zurich and the city of Uster for residents of the city of Uster

    In einem Pilotprojekt hat sich der SVIT Zürich zusammen mit der Stadt Uster das Ziel gesetzt, im digitalen Zeitalter dieser Altersgruppe eine geeignete Unterstützung anbieten zu können. Im Zentrum steht eine enge Zusammenarbeit mit den Amtsstellen (z. B. Sozialdienste, Gesundheits- und Beratungsstellen) und dem Immobilienverband auf mehreren Ebenen:

    1. Informations- und Beratungsangebote
    Eine zentrale Anlaufstelle als Teil der «Fachstelle Alter» soll älteren Menschen unterstützen, sich über den aktuellen Wohnungsmarkt einen Überblick zu verschaffen und sich für Wohnungssuche «parat» zu machen.  Dabei gibt es einiges zu beachten, gerade, wenn wie so oft die letzte Wohnungssuche schon Jahrzehnte zurückliegt. Bei diesem Punkt kommt der SVIT Zürich ins Spiel und organisiert für Interessierte Seniorinnen und Senioren nützliche Informations- oder besser ausgedrückt «Aufklärungsveranstaltungen», welche auf die «Dos and Don’ts» der Wohnungssuche hinweisen. 

    Im «SVIT Zürich World-Cafe», werden die Besucher in 3 Gruppen an grossen Blocktischen eingeteilt. Bei Kaffee und Kuchen werden wichtige Schwerpunkte erläutert und besprochen. 

    • Ausfüllen eines Interessenformulars mit den nötigen Beilagen / Selektion der Mieter aus Sicht der Verwaltung 
    • Wie und wo suche ich nach geeigneten Wohnungen / Realitäts-Check der 

    gewünschten Wohnung (inkl. Suchprofil erstellen) 

    • Wo der Verband während der aktiven Suche unterstützen kann (Coaching) und 

    weshalb wir keine Wohnungen auf dem Präsentierteller anbieten können.  

    Die erste Veranstaltung dieser Art findet am 18. September 2025 im Gemeinderatssaal der Stadt Uster Stadt: 

    Infos unter:
    https://www.svit.ch/de/svit-zuerich/event/informationsveranstaltung-fuer-seniorinnen-und-senioren-auf-der-wohnungssuche

    2. Best Practice-Leitfaden für Senioren zum Vorgehen bei Vermietungsprozessen
    Vermietungsprozesse sind heute weitgehend standardisiert und auf Effizienz getrimmt. Grössere Liegenschaftsverwaltungen setzen stark auf Tempo und vergeben Wohnungen an den ersten Mieter, der passt. Kleinere Liegenschaftsverwaltungen und private Vermieter nehmen sich zwar manchmal mehr Zeit, aber auch sie wollen möglichst schnell vermieten. Wer seine Chancen bei der Wohnungssuche erhöhen möchte, muss sich sehr gut vorbereiten und bereit sein, schnell zu entscheiden. Die Vorbereitung lohnt sich, weil Wohnungsbewerbungen bei den meisten Verwaltungen ähnlich ablaufen.  

    In Kooperation mit der Stadt Uster (Fachstelle Alter) und dem SVIT Zürich entstand 

    Im Februar 2025 eine hilfreiche Anleitung speziell für Senioren: 

    Leitfaden unter:
    https://www.svit.ch/sites/default/files/2025-02/Wohnungssuche%20ohne%20Umwege.pdf

    3. Prävention und Langfristigkeit
    In einer geplanten Kampagne „Wohnen im Alter“ – sollen ältere Menschen ermutigt werden, rechtzeitig über einen Umzug nachzudenken, denn eine frühzeitige Planung erleichtert den Wohnsuchprozess für den Lebensabend enorm. 

  • Swissbau 2026 provides strong impetus

    Swissbau 2026 provides strong impetus

    Die Trendwelt Innenausbau in Halle 1.2 bleibt auch am Samstag geöffnet. Tobias Hofmeier begrüsst Ausstellerinnen und Fachpublikum als neuer Messeleiter.
    Aussteller der Swissbau 2026 erhalten in diesen Wochen ihren Platzierungsvorschlag. Keine einfache Aufgabe für die Messeverantwortlichen – gibt es doch sehr viel Neues an der nächsten Ausgabe. Das Team der Swissbau hat die beliebte Mehrbranchenmesse mit neuen Ideen gespickt, um grosse und kleine Marken für eine Teilnahme zu begeistern.

    Treffpunkt Handwerk mit «Swissness»
    In Halle 1.0 bietet ein lebendiger Treffpunkt für das Handwerk dem vielfältigen Wirtschaftszweig eine starke Lobby. Highlight der 2500 Quadratmeter grossen Fläche ist der Bau eines doppelstöckigen Holzhauses und einer modernen Stahlhalle von verschiedenen, parallel arbeitenden Gewerken. Zum Austausch und Fachsimpeln bietet die BauBeiz ausreichend Platz. Berufsstolz steht hier hoch im Kurs, genau wie auf den spielerischen Aktionsflächen daneben.

    Neue Kooperationen für mehr Vielfalt
    Nicht nur in Halle 1.1 führt eine neugeborene Kooperation mit dem Schweizerischen Maler- und Gipserunternehmer-Verband SMGV zu verschiedenen Inszenierungen. Live-Demos, Trainings, Veranstaltungen sowie Ausstellung und Auszeichnung des renommierten «Schweizer Preis für Putz und Farbe» mobilisieren die kreative Branche und bieten Herstellern ein attraktives Umfeld zur Produktpräsentation.

    Eine neue Plattform für den Innenausbau
    Die grösste Veränderung betrifft die designorientierte Trendwelt, die von Halle 2.2 in die modernere Halle 1.2 umzieht. Messeleiter Rudolf Pfander erzählt: «Die Trendwelt Bad wird auf den Innenausbau erweitert. Aussteller profitieren von einem hochwertigen Ambiente sowie neuen Synergien der Bereiche Bad, Boden/Wand/Decke, Licht, Büro- und Objekteinrichtung auf einer gemeinsamen Ebene.» Ein zusätzlicher Vorteil: Nur die Trendwelt hat am Samstag für unter der Woche ausgelastete Fachbesucher sowie private Eigentümerinnen und Bauherren geöffnet.

    Swissbau unter neuer Führung
    Seit 25 Jahren leitet Rudolf Pfander die Geschicke der Swissbau und führte sie erfolgreich in die Neuzeit. Um nach der Ausgabe 2026 neue Aufgaben bei MCH Exhibitions & Events zu übernehmen, übergibt er bereits diesen September die Nachfolge an seinen Stellvertreter Tobias Hofmeier. Der 36jährige Lörracher lenkt seit 2020 das Swissbau Projektmanagement sowie die erfolgreiche Entwicklung der Kollaborations-Plattformen Swissbau Focus und Lab.

    Breites Angebot an Präsenzen
    Vom Individualstand über die All-In-Theke bis zur Neuheiten-Demonstration im Swissbau Lab: Wer an der Swissbau 2026 präsent sein möchte, kann aus einer Vielzahl an Teilnahmemöglichkeiten wählen. Tobias Hofmeier und sein Team freuen sich über jede Kontaktaufnahme. Er präzisiert: «Unsere Kunden können sicher sein, dass wir ihre Bedürfnisse an erste Stelle setzen und gemeinsam eine passende Präsenzmöglichkeit finden».

    Unterstrichen wird die anhaltende Relevanz der Swissbau durch namhafte Partnerschaften. Der Schweizerische Ingenieur- und Architektenverein SIA, die Schweizer Marke LAUFEN sowie der neue Partner Abacus Business Solutions engagieren sich an der Swissbau 2026 in grossem Umfang und bringen ihre Expertisen ein.

    Swissbau 2026 – die führende Plattform der Bau- und Immobilienwirtschaft in der Schweiz

    Messedauer, Öffnungszeiten
    20.- 23./24. Januar 2026
    Dienstag bis Freitag, 9 bis 18 Uhr
    Samstag Zusatztag Innenausbau in Halle 1.2, 9 bis 16 Uhr

    Weitere Informationen
    swissbau.ch

  • Property consultancy with vision: Expertise for the entire life cycle

    Property consultancy with vision: Expertise for the entire life cycle

    Anyone who owns or plans to own property is familiar with many of the challenges of the market, such as preventing vacancies and setting rents in line with the market without ignoring supply and demand. This is precisely where Migros Bank comes in with its unique advisory approach, which combines economic foresight, market data and individual solutions – for owners who want more than just mortgages, but customised advice tailored to their property. The advisory approach consists of various modules that can be worked on independently of each other with the customer, depending on the situation.

    Together with CSL Immobilien AG, a partner of Migros Bank, a comprehensive range of services is offered that covers the entire property life cycle. Customers benefit from property development services and professional property management. This offering is rounded off by in-depth research and market analyses of the Swiss property market, enabling owners to make informed decisions together with Migros Bank.

    Comprehensive analysis tools for customised and well-founded decisions
    The property dialogue allows market values, purchase prices, net rental income, yields and vacancy rates to be compared with CSL Immobilien AG’s market data. This makes it possible to assess the positioning of the customer portfolio. It is suitable for office, commercial and residential property. Analysing residential properties at the residential unit level helps to check and manage the performance of the property. The residential units are compared with the market data and analysed for size, price and opportunities. This means that the positioning of projects can be determined with customers at an early stage, existing properties can be checked for market requirements and standards and reasons for vacancies can be identified.

    Analysing interest rate trends: outlook for future mortgage costs
    Anyone buying a house or a condominium must also take a look into the future. Mortgage interest rates are comparatively favourable today – but what will they be in ten years’ time? Will the property still be affordable with the expected income? With the interest rate development analysis, the mortgage portfolio can be simulated 10 years into the future with various defined interest rate scenarios. These estimated interest costs can be used to directly compare possible hedging strategies, such as redeeming a mortgage or taking out a follow-up product. This enables owners to restructure their portfolio and adapt it to market expectations.

    Sustainability as the key to increasing property value
    For owners of older properties in particular, sustainability is an important issue that has a direct impact on the value of the property. The sustainability analysis shows the advantages of renovating properties on a sustainable basis. The CO2 emissions, energy costs and energy requirements of a property are determined and a modernisation plan is drawn up to show which refurbishment measures have a positive impact on these values. Correctly timed refurbishments are crucial to maintaining or even increasing the value of a property over its entire life cycle. It is advisable to seek expert advice before starting a refurbishment project in order to find the best and most cost-effective solutions. Refurbishment issues are challenging – especially when it comes to alternative energies. In the case of particularly old properties, it is also necessary to decide whether refurbishment is worthwhile or whether it would be better to build a new building. This decision depends on various factors, including the condition of the building, financial resources and personal preferences. In any case, it is important to have a long-term refurbishment strategy that helps to reduce costs and extend the life of the building.

    A strong partnership with synergies
    Migros Bank works closely with CSL-Immobilien. Both companies are operationally independent. Through this strategic partnership, CSL Real Estate benefits from nationwide expansion and access to new markets, while Migros Bank can expand its property offering in a targeted manner. Together, they cover the entire property life cycle with an extended range of services – from financing to client advice and marketing. The collaboration also creates significant synergies, particularly in the areas of consulting and financing. One concrete result is the joint development of the digital estate agent service Nextkey, which makes property sales efficient and customer-friendly. This creates a holistic offering that supports customers in all phases of the home ownership process.

    Comprehensive support for property owners
    Anyone who owns or is planning a property today needs more than just a financing solution. What is needed is a partner who has the entire life cycle of a property in mind. With its advisory approach, Migros Bank is positioning itself precisely in this field – as a holistic partner, not just a mortgage lender. In collaboration with CSL-Immobilien, it offers customised solutions for owners who want to develop their properties sustainably, profitably and with a view to the future. Whether market value analyses, sustainability, returns or interest rate trends: individual issues are addressed competently and with foresight using modular tools and sound market data from practice. This not only improves the quality of customers’ decisions, but also the value and future viability of their property. Migros Bank thus stands for a new kind of property advice – networked, collaborative and far-sighted.

    “Anyone who owns or is planning a property today needs more than just a financing solution. What you need is a partner who has the entire life cycle of a property in mind.”

    “Anyone buying a house or a condominium must also look to the future. Mortgage interest rates are comparatively favourable today – but what will they be in ten years’ time?”

    Further information at: migrosbank.ch/potential

  • No more cold calling: search less, sell more

    No more cold calling: search less, sell more

    In direct contact with their clients, estate agents are undisputed professionals, from the presentation of the property to the closing of the sale. The challenge, especially in a market with drastic excess demand, lies in making these contacts in the first place. How do you find out who will soon want to sell their detached house or condominium? And how to stand out among the numerous real estate professionals in your own region?

    There must be a better solution than cold calling and flyers. And there is! Thanks to SMG Real Estate’s “Seller Leads” option, estate agents can quickly and easily gain direct access to a steady stream of new sales mandates. Each individual lead is personally checked and qualified by the SMG Real Estate team. This means that these are leads from owners with a genuine intention to sell and a willingness to become an estate agent. And that’s not all: the leads are also specifically assigned to a zip code.

    This careful pre-qualification guarantees contacts with a high probability of closing, which minimizes wastage and increases the chances of a mandate. Or to put it simply: Search less, sell more. Thanks to this established system, real estate professionals benefit not only at minimum risk, but also with maximum efficiency. This is because the offer goes beyond traditional lead portals by dealing with personally verified sales intentions instead of unqualified online inquiries. The focus is therefore clearly on quality rather than quantity thanks to leads that are exclusively allocated regionally.

    What’s more, the conditions are completely transparent: no minimum term or minimum purchase as well as predictable costs per lead and participation only if the mandate is successfully completed. All this guarantees flexible, success-based cooperation in the lead business. Once the contract has been concluded, the leads are activated directly in the Business Manager without the need for other systems. At the same time, each lead allocation to the respective real estate professional is clearly traceable and a refund is provided in the event of unfulfilled quality guidelines.

    In combination, seller leads from SMG Real Estate not only provide an unbeatable offer, but can also be ideally scaled as a sales channel. Not only can brokers grow through systematic mandate acquisition, they can also decide individually whether and how many qualified leads they would like to obtain based on their current resources. And this can be planned, because the sustainable pipeline secures future mandates and thus reduces idle phases. This creates the best possible relief and flexibility in day-to-day business.

    Find out more.

  • immoTable Glarus shows prospects for the Alpine region

    immoTable Glarus shows prospects for the Alpine region

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    Monika Schärer opened the event with a clear impulse. The Glarus region is ready to reinvent itself and serve as a model for urban development in the Alpine region. Andreas Binkert, architect, lecturer and board member of the Nüesch Group, led the guests through the Spatial Concept Switzerland 2050, emphasizing the need for polycentric structures, forward-looking site development and environmentally friendly mobility and energy solutions. According to the SIA, a development strategy for the whole of Switzerland up to 2070 is needed, which serves as a binding basis for prioritization, weighing up interests and investment security.

    Smart Valley Glarus
    The focus was on the question of how alpine regions such as Glarus can benefit from change. The vision of a “Smart Valley Glarus” was outlined, not as an artificially created city, but as a cluster-like spatial structure with high density, mixed use and seamless integration of existing villages. Education, the circular economy, digitalization and energy-efficient construction form the basis for this. Glarus could thus become a pilot region for an Alpine smart city in which sustainable ways of living and working are created.

    Location quality and pioneering spirit
    Marianne Lienhard, the canton’s Director of Economic Affairs, emphasized the strong pioneering spirit and high location quality in her talk. The canton of Glarus is an “industrial pearl with a down-to-earth attitude” that is economically strong and at the same time offers space for quality of life, recreation and innovation. The heterogeneity of the localities and the close connection of the population to their places of residence are decisive locational advantages that strengthen social cohesion.

    Active location development
    Andreas Mächler from the cantonal contact point for the economy showed how actively location development is being pursued. Thanks to revised land use planning, several hectares of building land are available in Glarus North. Well developed, centrally located and significantly cheaper than the national average. Companies benefit from attractive framework conditions, short distances to the administration and a dynamic relocation policy.

    Real estate market analysis
    Andrea Bernhard from Wüst und Partner analyzed the current situation on the Glarus real estate market. Despite growing demand and an almost empty supply, the price level is stagnating compared to other regions. In Glarus South in particular, new construction activity is low and most of the housing stock is outdated. But this is precisely where the opportunities lie. Densification, flexible building zones and targeted development could provide new impetus, provided a balance can be struck between growth and identity.

    Real Estate Award
    To conclude, Tim Caspar from Real Estate Award AG presented the upcoming award event on October 2, 2025. With over 400 decision-makers, a gala and awards ceremony in five categories, the innovative strength of the industry will be made visible here. A strong starting point for all those who want to help shape the future.

    The immoTable Glarus has shown that the canton is at the beginning of a new stage. With a clear attitude, an open mind for cooperation and the courage to transform, Glarus can become a role model for sustainable development in the Alpine region, as a space for investment, innovation and a good life.

  • Digitally visible, locally present

    Digitally visible, locally present

    In the digital world, two aspects remain as relevant as they are challenging: visibility and proximity. Their successful implementation is the key to success, especially for real estate professionals. This is because both sellers and buyers, as well as estate agents, often have regional roots.

    At the same time, this presents an opportunity that SMG Real Estate’s Visibility can put into practice in the best possible way. The innovative solution places real estate agencies exactly where potential sellers are particularly present – in combination with a focus on the desired region. For as little as CHF 99, Visibility helps agencies to present themselves in the best possible light on ImmoScout24 and Homegate. This makes them visible where current and potential sellers are looking for reliable partners. This not only increases their reach in the relevant region, but also strengthens the professionalism of their presence – which leads to more sales mandates. In addition, visibility is maintained permanently, even if no advertisements are placed temporarily.

    Find out more:

    swissmarketplace.group

  • Pfanner & Frei AG takes over re.com Elektroanlagen AG

    Pfanner & Frei AG takes over re.com Elektroanlagen AG

    Pfanner & Frei AG, founded in 1913, is a company deeply rooted in the Swiss electrical industry and is characterised by comprehensive services in the areas of classic electrical installations, modern e-mobility solutions and smart home technologies. Under the management of Enis Bajra and Timo Wenger, Pfanner & Frei AG has established itself as an innovative and reliable partner with a strong commitment to quality and customer satisfaction.

    Re.com Elektroanlagen AG, an integral part of the Zurich electrical landscape since 2001, is known for its high-quality services and strong commitment to innovation and technological development. With the acquisition by Pfanner & Frei AG, re.com will continue to operate as an independent company, but with increased co-operation in various technical and operational areas.

    “re.com is known for its excellent reputation in the Zurich region. Leading this professional company into the future is our heart’s desire,” agree the new partners Enis Bajra and Timo Wenger.

    “After 25 years, the time has come to hand over the company to a new generation. The match between the two corporate cultures and market orientations is ideal for ensuring the long-term succession of my life’s work,” says Romeo Raffaele.

    Romeo Raffaele, the founder of re.com Elektroanlagen AG, sees the partnership with Pfanner & Frei AG as an ideal opportunity to place the company in the hands of a new generation while continuing the company’s values and quality standards. Enis Bajra will take over as Chairman of the Board of Directors and the Executive Board, while the long-standing Managing Director Alex Stanzani will continue to manage the day-to-day operations.

    This partnership is an exemplary approach for the long-term safeguarding and further development of both companies and strengthens their position in a dynamically growing market. Employees, customers and business partners can continue to rely on the proven quality and professionalism of re.com, which will now be further expanded with the additional resources and expertise of Pfanner & Frei AG.

  • The 104th immoTable focuses on energy, location attractiveness and innovation

    The 104th immoTable focuses on energy, location attractiveness and innovation

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    Setting the course for strong locations
    Samuel Mösle, Co-Head of the Zurich Cantonal Economic Development Agency, opened the event with a comprehensive overview of the situation. He outlined the current challenges in a global context and emphasized the role of the construction industry in the further development of Zurich as a business location. Topics such as digitalization, artificial intelligence and securing affordable housing play a central role in this. The aim is to further raise the profile of the canton of Zurich as an innovative and competitive economic area.

    Björn Slawik and Frank Koster from ewz presented the prospects for a decentralized and sustainable energy world. The focus was on the dynamic development of the Swiss solar market and new regulatory framework conditions from 2026. The introduction of local electricity communities, such as the ewz.solarquartier concept, will strengthen self-consumption of solar power at district level. The aim is to make efficient use of surpluses and promote the construction of new solar power plants in a market-oriented manner.

    Jan Frenzel from SMG illustrated how AI-supported systems are revolutionizing the world of customer relationship management. In addition to comparing CRM and ERP systems, he highlighted the potential of SaaS solutions for automating business processes. With intelligent tools, customer needs can be identified even more precisely in future – a key factor for positioning on the market.

    Location development and future trends
    Under the title “How can locations remain attractive?”, Beat Bachmann (Canton of Zug), Jakob Bächtold (House of Winterthur), Marc Lyon (Implenia Schweiz AG) and Albert Schweizer (City of Schlieren) discussed the future viability of locations. The topics ranged from demographic change and new forms of living and working to the question of how innovation and sustainability can be specifically incorporated into site development. The discussion showed that successful locations today have to offer more than just infrastructure. They need identity, networking and visions for the future.

    Outlook for the Real Estate Award 2025
    Mara Schlumpf provided information about the upcoming Real Estate Award, which will take place on October 2, 2025 at Trafo Baden. Outstanding projects and personalities from the real estate and construction industry will be honored in five categories. The event promises not only a gala with a networking character, but also exclusive visibility for innovation and quality in the industry.

  • Apply now: Who will win the Real Estate Award 2025?

    Apply now: Who will win the Real Estate Award 2025?

    The Real Estate Award is more than just an award – it is a reflection of the innovative strength in the Swiss real estate and construction world. For years, it has stood for quality, vision and pioneering spirit. Those who apply become part of a community that is prepared to break new ground, disrupt existing ways of thinking and actively help shape the industry.

    Every year, outstanding projects are put in the spotlight – regardless of whether they are start-ups or large companies, mature ideas or finished buildings. The award not only offers recognition, but also a national stage for pioneering ideas and solutions that really make a difference.

    Why it makes sense to apply now
    A place among the nominees or even a win brings enormous visibility, both within the industry and beyond. All finalists will be presented to the media, experts and decision-makers at the big award ceremony on October 2, 2025.

    In addition to exposure in relevant media, participants gain access to an exclusive network of experts, investors, thought leaders and leading minds in the real estate world. The award offers visibility, credibility and appeal – and not just for the winners.

    Participation alone signals innovative ability and relevance. It is a strong statement and an opportunity to put your own project on the big stage – in front of the right people.

    Modern categories
    in 2025, the Real Estate Award will once again be presented in five categories:

    1. Digital
      For projects, tools or platforms that use digital means to achieve real progress for the industry.
    2. Marketing
      For innovative marketing strategies and concepts that reach target groups effectively and creatively.
    3. Sustainability
      For solutions that implement ecological, social or economic sustainability in a measurable and future-proof way.
    4. Project development & innovation
      For visionary projects that break new ground in the planning, realization or use of real estate.
    5. Real Estate Personality of the Year
      The jury selects a person from the industry whose work has shaped the construction and real estate industry in Switzerland. It is not possible to apply for this category.

    Each application is assessed by an independent panel of experts with expertise and knowledge of the industry. The finalists are presented to the public and invited to the awards ceremony. The winners not only receive a trophy – but also a seal of quality with a high profile.

    An event with impact
    The highlight of the competition is the award ceremony on October 2, 2025. The Real Estate Award ceremony brings together the Who’s Who of the Swiss real estate industry – an evening full of inspiration, exchange and recognition. In addition to the ceremonial awarding of the winners, guests can expect a high-quality supporting program, networking at eye level and the best entertainment.

    An evening that will be remembered and open new doors.

    Apply now – until April 30, 2025
    The application process is simple and completely digital. Whether you are an individual, start-up, SME or large company – anything that impresses is allowed. A good project is often just a few clicks away from the spotlight.

    The application deadline is April 30, 2025, so act now, submit and become part of something big.

  • 75 years of Swiss sustainability

    75 years of Swiss sustainability

    The event is organised in close cooperation with Strüby Unternehmungen, which is the main sponsor of this event. The focus will be on sustainable development in Switzerland, an area in which Strüby Unternehmungen excels as they work with Swiss wood, one of the most sustainable building materials available. FIABCI-SUISSE and the Strüby companies are delighted to be celebrating their 75th anniversary together!

    The FIABCI-SUISSE association acts as a hub and information service provider for the Swiss property industry in predominantly international matters. FIABCI-SUISSE is an umbrella for all Swiss organisations with an international real estate focus. The international association is thematically unbound and economically independent

    As a full-service provider specialising in timber, Strüby Unternehmungen combines development, planning and timber construction under one roof. This is an important prerequisite for the efficient and precise realisation of multi-storey buildings and large-scale projects. Strüby is Switzerland’s leading full-service provider specialising in Swiss timber.

    PROGRAMME OF THE DAY

    10:15 a.m Meeting point in front of the KKL in Lucerne and welcome by FIABCI-SUISSE
    Bus transfer to Zug with delivery of “Strüby’s small snack”
    11:00 a.mArrival in Zug
    Tour of Zephyr V-Zug and Herti retirement centre
    11:30 a.m Bus transfer to Seewen SZ to the headquarters of Strüby Unternehmungen
    12:00 pm Lunch on the premises of the Urmiberg business centre (GZU)
    13:30 hrsGuided tour of the Urmiberg Business Centre (GZU), a Strüby construction
    14:00 hrs Specialist conference:
    The Strüby companies – Pius Kneubühler
    Modern timber construction architecture – Didier Pichonnaz
    Timber input with a view to NetZero – Andreas Binkert
    Panel, questions and answers – All
    15:00 hrsBus transfer to Root LU
    15:30 hrsGuided tour of the Strüby Holzbau AG production centre in Root LU
    16:00 hrsAperitif
    16:30 hrsReturn journey by bus to Lucerne

    For further information : www.fiabci.ch