immo!nvest – Die Plattform für Standorte und Immobilien

Tag: Standortförderung

  • House of Winterthur wants to support tourism in the region

    House of Winterthur wants to support tourism in the region

    After an outstanding 2019, tourism was hit hard by the pandemic last year, explained House of Winterthur in a communication to the General Assembly on June 24th. The promotion of the location has also felt this: its income from city taxes and the sale of city guides and other services was 518,000 francs lower than the previous year, writes House of Winterthur. With income of around 2.9 million Swiss francs and the reversal of a provision of 200,000 Swiss francs, the location support posted a loss of 147,000 Swiss francs in the year under review.

    The work of the location promotion is ensured by cantonal funds, explains House of Winterthur in the communication. Specifically, the cantonal council has decided to make a total of 840,000 francs available for location funding over a period of three years. The money is to be used for the recovery of tourism in the Winterthur region.

    "Even during the crisis it became clear: Winterthur is full of surprising success stories – thanks to creativity, adaptability and confidence", House of Winterthur director Samuel Roth is quoted in the press release. "One of the tasks of the House of Winterthur is to track down these stories and tell them on."

    Samuel Roth took over the management of House of Winterthur on August 1st last year after founding director Michael Domeisen left. With Roger Graber and Catherine Zimpfer, two more new members joined the management of House of Winterthur in 2020.

  • Unused potential in the cooperation between location promotion and the real estate industry

    Unused potential in the cooperation between location promotion and the real estate industry

    At first glance, business promotion and the real estate sector differ significantly. While location subsidies are usually borne by the public sector – federal government, cantons, cities, municipalities – real estate service providers are in the vast majority of cases private companies. This means that the former are non-profit organizations and the latter are for-profit companies. Location promoters want to win companies over to their sphere of activity and keep them for as long as possible; they are therefore interested in a long-term relationship. Real estate actors, on the other hand, are usually deal-oriented, which leads to comparatively short customer relationships. What is at the center of the activities is only clear from the naming: locations on the one hand, real estate on the other.

    More similarities than differences
    At second glance, however, there are important similarities. First and foremost, there are the customers, who are often the same, since a company looking for a new location is always looking for a new property. In the opposite case, the same is not always true, but in most cases. Because when a company needs a new property, for example because the existing one has become too small, the evaluation process usually also gives thought to the advantages and disadvantages of a change of location. The second thing in common is the property itself: no company can do without the four classic production factors of labor, capital, knowledge and land. Both location promoters and real estate players support their customers in optimizing the land or property factor. In doing so, they make an important contribution to their customers and support them in meeting their goals.

    Benefit from each other
    Due to the common ground there is great potential to benefit from each other. For example, both sides can gain advantages in marketing: The real estate industry can serve as a potent multiplier of the message of a location promoter, because real estate service providers are in direct contact with companies looking for new properties. This channel is still underutilized by location promoters. Conversely, real estate professionals are very interested in knowing the real estate needs of those looking for a location as precisely as possible in order to be able to provide a competitive offer. This information can in turn be provided by the location promotion.

    to create transparency
    In order to be able to create synergies, transparency is first and foremost necessary: Instead of staying among each other, the promotion of the location and the real estate industry have to merge, establish common platforms and exchange information. Both physical and digital platforms are available to them for this purpose. Real estate fairs are a good opportunity to meet face-to-face, maintain existing contacts and make new ones. At the international level, the MIPIM in Cannes in March and the EXPO REAL in Munich in October each year. For more than 20 years, there has been a Swiss joint stand at both trade fairs, which allows Swiss companies and locations to present themselves at a reasonable budget. The IMMO'Messe in Zurich, which is held in January each year, has established itself in Switzerland. This is where real estate investors present themselves and meet market participants of all kinds. Although the IMMO 'has long since established itself as a meeting point for the industry, locations and their representatives are still seldom to be found there. In addition to the trade fairs, there is a wide range of congresses that offer opportunities to maintain contacts around lectures and expert discussions. In addition, location promoters and real estate players can choose from a large number of network events. They are offered by associations, interest groups, locations and private companies.

    Online is catching up
    In today's pandemic-ruled times, online platforms have gained in importance. On the one hand, industry experts can make themselves heard by appearing at webinars and ensure broad awareness. Examples include the Real Estate Brains or Metropole Insights discussion platforms. On the other hand, online databases have become established that can be used by location promoters and real estate professionals alike. For example, companies can contact swisscircle-member.ch
    present. Realestate-experts.ch is ideal for individuals and top-projekte.ch for larger real estate projects. In addition to these offers, every market player is called upon to use social media tools such as LinkedIn or Xing for themselves.

    Networking
    There are hardly any projects that can be carried out on your own – be it as a location promoter or as a real estate professional. As a rule, every actor depends on useful information, benevolent market participants, efficient suppliers and / or cooperative partners. That is why a good network is essential. This requires personal commitment and a wise choice of platforms for maintaining and expanding one's contacts. Such networks are providers of such networks as SVSM, Swiss Circle, SVIT, RISC, ULI and Fiabci.

    Ideas to improve collaboration
    There are already numerous opportunities to intensify the cooperation between location promotion and the real estate industry. At the same time, however, there is also potential that is still largely unused. In this way, locations could present themselves on the major real estate portals and get in touch there with companies looking for a new property. Or more congresses or events could be organized that are aimed at both location promoters and real estate service providers. Ultimately, those offers will prevail which strengthen the participants' perception in the market, allow the exchange of experiences and support the maintenance of the personal network.

  • Basic report on the merger of Baden and Turgi is available

    Basic report on the merger of Baden and Turgi is available

    The basic and financial report on the opportunities and risks of a community merger , drawn up by seven working groups with representatives from Baden and Turgi, is now publicly available. According to a media release from the city of Baden, it can now be viewed publicly on the project website under Reports.

    According to the press release, the seven working groups from Baden and Turgi examined topics such as authorities, administration, spatial planning, schooling, the local community, forest, factories, and the fire brigade. An independent auditing company analyzed the financial situation and the prospects for the merger.

    In addition to the publication on the project website, several information events are planned. On April 7, the two ammen Markus Schneider and Adrian Schoop and the two women vice-men Regula Dell'Anno-Doppler and Astrid Barben will be discussing the knowledge gained in the first phase of the project in a live broadcast. After completing the basic work, those responsible for the project came to the conclusion that the chances of a merger outweigh the above.

    On May 6th, a Thursday, and on May 22nd, a Saturday, representatives of the working groups will be available for talks at market stalls on Baden's Schlossbergplatz. On May 7th, the information stand will be set up in Bahnhofstrasse in Turgi.

    On June 13, 2021, the citizens of both municipalities will vote on whether they want to commission the Baden City Council and the Turgi City Council to draw up a merger agreement in a second project phase. According to the media release, if both municipalities are yes, the merger agreement would come before the residents' council and the municipal assembly in autumn 2022. The second referendum would take place in March 2023. The merger would take place on January 1, 2024.

    If only one of the municipalities voted no on June 13, 2021, the project would end.

  • Dietikons Bahnhofsplatz is being redesigned with the SBB

    Dietikons Bahnhofsplatz is being redesigned with the SBB

    The planned competition program for the redesign of the Dietikon station area can now be started. The Dietiker city council has approved a loan of 56,000 francs for the preparation of the "Bushof / Bahnhofplatz competition program" and the necessary clarifications, according to a message from the city chancellery. The contract for procedural support had been awarded to the Zurich consulting firm Eckhaus AG. In addition to upgrading the public space with quality of stay and a wheelchair accessible hub for public transport, an attractive location for living and working is to be created on the SBB site, according to the city of Dietikon about the project .

    The city of Dietikon and the SBB jointly awarded an urban planning study contract for the Dietikon station area in 2019. The "in-depth study of the Dietikon station area" was exhibited in plans and models in November and December 2020 on the window front of the Dietikon town hall. The results report was also available on the Internet.

    According to the plans of the city of Dietikon, the bus station is to be redesigned around two islands. This creates a largely traffic-calmed space in front of the train station, which is to be landscaped and planted with trees to create a lingering zone. According to the announcement, the SBB wants to develop a lively district from its parcels west of the track field. The station building is to be extended. Two construction sites for an office building and a complex with 200 apartments are planned on the parking lot.

  • Novartis is developing the site into a life science park

    Novartis is developing the site into a life science park

    The biotechnology and pharmaceutical company Novartis has announced plans to open its production site in Stein and locate more life science companies there. According to a press release, the Rheintal Life Science Park is to be built there.

    "Switzerland is an important location for our production network," is how Steffen Lang, head of Novartis Technical Operations and member of the group management, is quoted. Investments of more than CHF 200 million in 2020 and 2021 at the Stein and Schweizerhalle locations confirmed Novartis' commitment to the region. "With the further development of the Stein location into the Rheintal Life Science Park, we are sending a positive signal for Switzerland as an industrial center and the Aargau region."

    The location offers an ideal environment, access to highly qualified employees from the region and state-of-the-art facilities, for example for the production of cell and gene therapies.

    The Novartis plans are also approved by the cantonal location promotion agency Aargau Services . After all, according to its director Annelise Alig Anderhalden, “the whole Sisslerfeld” is an “important place of work and a focus of development for the canton. The area has great potential for businesses with high added value. "

  • Zürcher Weinland supports first project

    Zürcher Weinland supports first project

    ProWeinland has, according to a media release with AgroCO2ncept selected the first project, with funds from the New Regional Policy ( NRP is supported). AgroCO2ncept is an association of farmers founded in 2012. They had set themselves the goal of reducing their operations' greenhouse gas emissions and spending by 20 percent. This resource project will run until 2022.

    The second goal is now being tackled: the added value is to be increased by 20 percent through the transfer of knowledge and the sale of climate-friendly regional products. To this end, the association has initiated a marketing project that can now be funded. In addition, the association members want to pass on their knowledge to other producers inside and outside the Zurich wine region and thus promote climate-friendly agriculture.

    The Zurich Weinland region has been part of the New Regional Policy of the Canton of Zurich since 2020. The ProWeinland association was entrusted by the canton as the regional project sponsor of the program. Pro Weinland is “very pleased to be able to support and accompany such a promising project in the initial phase of the funding program”.

  • Sevensense co-founder praises Switzerland as a location for robotics

    Sevensense co-founder praises Switzerland as a location for robotics

    Roland Siegwart is Professor of Autonomous Systems at the Swiss Federal Institute of Technology in Zurich ( ETH ). He is also co-director of the Wyss Zurich funding program. In 2018 Siegwart co-founded the ETH spin-off Sevensense Robotics. The company, based in Zurich, develops technologies for robots that help them, for example, with independent orientation. Sevensense also works with Deutsche Bahn to develop technologies for the future of train travel.

    In an interview published on the Sevensense blog page, Siegwart praised Switzerland as a location for robotics. All important specialist knowledge for robotics is available in the country. On the one hand, precision mechanics, which have a "long tradition in Switzerland", are particularly important. On the other hand, sensor technology plays an important role in the industry. This is less known worldwide, but Switzerland is already very advanced in this regard.

    Siegwart also praises the ETH Zurich and the ETH Lausanne (EPFL). The two universities would provide the necessary control and intelligence to be able to make good use of the existing specialist knowledge, he emphasizes. They would also spawn a multitude of successful spin-offs – especially in the robotics area. Switzerland has also been able to attract a large pool of foreign talent who further strengthen the robotics scene.

    Switzerland still has some catching up to do when it comes to major investments. Investors in Europe are generally more risk averse compared to those in the USA. However, this also helps European start-ups develop a sustainable, customer-oriented approach. Accordingly, the survival rate of start-ups – for example in Switzerland – is much higher than that of those in the USA. The long-term survival rate of the ETH spin-offs is 80 to 90 percent.

  • Dietikon relies on location advertising with comedian duo Lapsus

    Dietikon relies on location advertising with comedian duo Lapsus

    The city of Dietikon relies on humor in its location advertising. According to a media release, the well-known Dietiker comedian duo Lapsus has therefore received the order to subject their residential area to a critical examination and to record their impressions. It is said that funny, self-deprecating video productions were created.

    The videos can now be viewed on YouTube, Facebook and Instagram. The first is entitled “Dietikon from its most beautiful side”. Dietikon is presented as a noisy and urban city with idyllic green areas as the train passes by. The second video introduces the open-air gallery “DietikON – experience light art”, which will run until the end of February, with humorous puns. Further topics are planned.

    The core of the campaign, which will last in May, is self-irony, according to the media release. The plan is to publish six to seven videos, which will make the qualities and location advantages of the city visible and promote the city's positioning as a center for business, culture, education, local recreation, sport and leisure.

    It is emphasized that the topics have been discussed with the city. The comedians are free to implement it.

  • Andermatt becomes a practical field for the Graubünden University of Applied Sciences

    Andermatt becomes a practical field for the Graubünden University of Applied Sciences

    The location sponsors of Andermatt Swiss Alps and the University of Applied Sciences Graubünden cooperate for the purpose of knowledge transfer. According to an identical press release from both organizations, they signed a corresponding agreement on Monday. The aim of this is to build up relevant knowledge through the university and to scientifically support its implementation in practice. In terms of content, the focus is initially on digital customer experience, guest loyalty, data management, networks and sustainability.

    Joint research and service projects are to be implemented in these subject areas. "The cooperation is proof of the high quality of the innovation promotion at the University of Applied Sciences Graubünden and strengthens the exchange with external partners through practical projects", says the rector of the University of Applied Sciences, Jürg Kessler.

    As part of this cooperation, the Andermatt Swiss Alps Group offers the platform to test the results of scientific work in practice. In this way, the holiday destination is to be substantially further developed. "Thanks to the cooperation with the University of Applied Sciences Graubünden, we can further strengthen our uniqueness in individual topics and test and further develop our modernity", Raphael Krucker, CEO of Andermatt Swiss Alps AG, is quoted as saying.

  • Annual review 2020 of the SVSM

    Annual review 2020 of the SVSM

    You, our members, are much more directly and substantially affected by the corona pandemic. Numerous location and economic promotions have had to experience that years of development work can become practically meaningless within a few weeks because of the lockdown or because of regional easing. Suddenly completely different factors were decisive for shopping, leisure and travel behavior, primarily the question: What is still allowed where? In such a situation – in which, in my view, federalism is reaching its limits – location and economic development can hardly exert any influence. To make matters worse: where the industry is struggling to survive, there is neither time nor energy, let alone money, left over to secure and promote regional location advantages. But right now it is important to think long-term, invest and expand on what has been achieved.

    In these special times, we would like to thank you all the more for your loyalty to our association – even if you could not benefit from all the services to which you are entitled as part of your membership in 2020. We would also like to take this opportunity to thank our sponsors, UPC Switzerland and the electricity works of the Canton of Zurich EKZ, for their commitment. We very much hope that we can hold a half-day event as a new format in autumn 2021. Our general assembly in spring will also take place virtually this year. We will send you all relevant information and documents in the next few weeks. Of course, we will also keep you up to date on our annual program, including with our newsletter.

  • Ludicious Zurich Game Festival ceases operations

    Ludicious Zurich Game Festival ceases operations

    The city of Zurich and the Pro Helvetia cultural foundation will no longer continue the Ludicious Zurich Game Festival, according to a media release . The event was considered to be one of the largest gaming festivals in German-speaking countries. It consisted of a combination of presentations, panel discussions, seminars and awards ceremonies. The event last took place digitally in July 2020 due to the corona pandemic.

    The city of Zurich intends to support Swiss game developers in the future in other formats, according to the announcement. Meanwhile, Pro Helvetia wants to get involved in the presentation of Swiss developers at international conferences.

    “I am very sad to see Ludicious disappear after years of growth. At the same time, we are aware that we have helped to bring the Swiss game developers together and to support them, ”said Ludicious President Chris Bergstresser as quoted in the press release.

  • Limmatstadt AG is now based in Schlieren

    Limmatstadt AG is now based in Schlieren

    The Limmatstadt AG location promotion organization has moved from Zurich to Schlieren. With the new year she is now based in JED , the former NZZ printing company. From the new premises within the Coworking Space Branch Collab on the ground floor of JED, managing director Jasmina Ritz and her employees will continue to campaign for the Limmattal location and are now even closer to the pulse of the region, as a message shows .

    In JED with anchor tenants such as Zühlke and Halter , innovations are promoted and jobs are created. The Coworking Space Branch Collab also contributes to this with its flexible workspaces and as a platform for collaborative work. The companies and entrepreneurs based in JED as well as Limmatstadt AG benefit from the easy accessibility via the Limmattalbahn (Wagonsfabrik stop).

  • Dietikon bietet Lichtkunst in der dunklen Jahreszeit

    Dietikon bietet Lichtkunst in der dunklen Jahreszeit

    Mit Lichtkunst der Kulturabstinenz trotzen lautet das Motto der abendlichen Dauerpräsentation „DietikON – Lichtkunst erleben“ vom 15. Januar bis 28. Februar im Stadtzentrum von Dietikon. Die Lichtkunst wird jeweils von 17 bis 22 Uhr das Zentrum erhellen. Das Spektrum der Arbeiten von zwölf Künstlerinnen und Künstlern aus der ganzen Schweiz reicht laut einer Ankündigung von poetischen Arbeiten bis hin zu kräftigen, plakativen Werken.

    „Das Projekt ‚DietikON – Lichtkunst erleben‘ soll Licht in die Stadt bringen und den vielen Menschen Trost und Zuversicht spenden, die sich in dieser dunklen Jahreszeit einsam oder in ihrer Freiheit eingeengt fühlen“, wird Stadtpräsident Roger Bachmann in einer Mitteilung zitiert. Schliesslich habe die Dietiker Bevölkerung im Dezember auf den Chlauseinzug und den Weihnachtsmarkt verzichten müssen. Auch sei die Weihnachtsbeleuchtung im Dietiker Stadtzentrum bescheidener ausgefallen als in den Vorjahren, weil infolge der Bauarbeiten viele Kandelaber fehlten. Deshalb habe ein Projektteam rund um die Standortförderung mit „DietikON“ eine Ausstellung organisiert, die Kunstschaffenden die Möglichkeit bietet, ihre Werke im öffentlichen Raum vorzustellen und so Licht und Trost in die dunkle Jahreszeit zu bringen.

    Der Grossteil der Objekte werde im Aussenraum stehen, heisst es auf der Kulturseite der Stadt Dietikon. Dort sind auch die Standorte auf einem Stadtplan eingezeichnet. Vereinzelt werden auch Schaufenster und Innenräume bespielt. Die wenigen im Innenraum aufgestellten Kunstwerke können, ganz corona-konform, durch Schaufenster betrachtet werden, die Räumlichkeiten müssen dafür nicht betreten werden, heist es dort.

    Gezeigt würden sowohl neu erarbeitete Werke, die einzig für die Stadt Dietikon geschaffen wurden und auch mit den örtlichen Gegebenheiten spielen, als auch bereits bestehende Werke, die durch den neuen Kontext der urbanen Stadtlandschaft eine andere Bedeutung erhalten, wird Cinzia Marti von der Standortförderung Dietikon zitiert.

  • Basel Area launches its own podcast

    Basel Area launches its own podcast

    Basel Area Business & Innovation has a new podcast . From now on, the location promotion will present interesting personalities and their view of the location. In the first episode , Hans-Florian Zeilhofer starts.

    The specialist with the titles of Prof. Dr. med. Dr. med. dent. Dr. hc has lived and worked in Basel for 18 years. The Upper Bavarian works as a professor at the University of Basel , as chief physician at the specialist clinic for oral and maxillofacial surgery at the University Hospital Basel and as a senior consultant at the Cantonal Hospital in Aarau . At the same time, he initiated many high-tech research projects and founded various start-ups.

    Among other things, he is one of the founders of the Basel start-up AOT . It created a laser bone cutting robot called Carlo. In this 30-minute podcast, he explains the role played by a leg disk that Zeilhofer bought from a butcher. What he particularly appreciates about the Basel Area is the short distances, the proximity to the border and the dynamic ecosystem: "One of the main advantages of the Basel Area is that all major companies in the life sciences and medtech sectors are on site."

    With this podcast and its interview guests, the makers of the Basel Area want to provide a platform. Their discussions should address what distinguishes the business and innovation location, which innovations could cause a sensation and, for example, whether researchers can be good CEOs. It is available in German and English and can be subscribed to from the popular providers Spotify, Deezer, Apple Podcast and Google Play.

  • Solothurn further strengthens location development

    Solothurn further strengthens location development

    The Department of Economics of the Canton of Solothurn wants to strengthen the development of the location, according to a media release . In this context, the business development department is renamed the business development department. Organizationally, the department changes directly to the department secretariat.

    The new name of the department is intended to express that it will deal more intensively with site development in the future. In addition, it should, for example, be more networked and cross-departmental when implementing projects within the framework of the location strategy or the new regional policy of the federal government (NRP).

    In addition to site development, the support of companies in Solothurn and the processing of settlement projects will continue to be part of the core business of the department.

  • Senozon helps dealers choose a location

    Senozon helps dealers choose a location

    Location and traffic optimization are the core business of the Zurich company Senozon . According to a media release, interested parties can now order a map free of charge online that shows, for a specific postcode area, where pedestrians are particularly frequent during the day. Also included is a map with the pedestrian frequencies of people between 18 and 65 years of age with a medium or high household income.

    The spin-off from the Swiss Federal Institute of Technology Zurich ( ETH ) receives numerous inquiries for individual locations, for which this free data product now provides answers: “In times of the Corona, it is even more important for retailers and their advisors to choose the locations cleverly. We are making a contribution with these cards, ”says Senozon sales manager Phillip Kousz.

    Senozon also offers other products for a fee, such as areas that cover several postal codes, absolute pedestrian frequencies, other socio-demographics, daily frequencies and catchment areas. The simulation enables not only an analysis of the current situation, but also precise prognoses of the future.

    According to the announcement, the basis for the simulations of Senozon are mainly publicly available statistics. The company enriches them by comparing them with real measured values. Sources such as traffic counts, apps and statistics from Google and telecom providers are used for this. The great advantage of the method is that it includes the population of a country including its socio-demographics. "For the first time, this allows target group-specific evaluations and studies with full anonymity."

  • Standortförderung Dietikon legt Zwischenbericht vor

    Standortförderung Dietikon legt Zwischenbericht vor

    Die Standortförderung Dietikon hat ihren Zwischenbericht für die Zeit von Mai bis Oktober vorgelegt. Die Auswirkungen und Beschränkungen aufgrund der Corona-Pandemie machten sich deutlich bemerkbar. So zwang diese Situation die Gemeindeführungsorganisation GFO der Stadt Dietikon laut dem Bericht dazu, den Herbst- und Weihnachtsmarkt mitsamt dem Chlauseinzug abzusagen. Die Standortförderung habe allerdings die Einschränkungen als Chance gesehen und die frei gewordene Kapazität dazu genutzt, verschiedene Initiativen zur Stärkung des Zentrums und des lokalen Gewerbes ins Leben zu rufen.

    So lancierte die Stadt Anfang Oktober eine Testimonial-Kampagne mit 19 Dietiker Persönlichkeiten. Die drei Staffeln der Imagekampagne dauern bis Herbst 2021. Der Imageförderung dient auch eine 40-seitige Broschüre über Dietikon, die  an Schulen, Neuzuzügerfeiern, zur Personalrekrutierung sowie für die Ansiedlung von Unternehmen und Arbeitskräften eingesetzt werden soll. Sie ist gedruckt und online erhältlich.

    Schon im Juli hat sich auf Initiative der Standortförderung das NetzwerkStadt gebildet, das sich für ein attraktives Zentrum und den Einzelhandel einsetzt. Weitergeführt wird auch „Kunst und Kulinarik in leeren Mieträumen“, durch die Mieträume sichtbar gemacht und durch Veranstaltungen belebt werden.

    An weiteren Projekten nennt der Zwischenbericht die Suche nach einem Standort für die Schaffung eines Wirtschaftsclusters und das mit den Elektrizitätswerken des Kantons Zürich (EKZ) durchgeführte Projekt „Smart City im öffentlichen Raum erlebbar machen“. Positiv vermerkt wird, dass trotz der Corona-Beschränkungen seit Mai der im Zentrum stattfindende Frischmarkt wieder geöffnet ist und, dass die Bauarbeiten der Limmattalbahn nach Plan verlaufen. Eine anlässlich des Herbstmarktes geplante Baustellenbegehung dort allerdings musste wegen Corona abgesagt werden.

  • Closed meeting of the SVSM board

    Closed meeting of the SVSM board

    The SVSM was founded in 1998 as an umbrella organization for location and business promoters in Switzerland.
    While the focus was initially on city marketing, the fields of activity have expanded significantly since then: According to the approach of integrated location promotion, the SVSM is one of their around 90
    Today, members not only include location and economic development agencies, but also tourism regions, real estate specialists, event agencies and educational institutions. To this changed framework
    To take this into account, the board of the SVSM met for a closed conference. The focus was on sharpening the association's profile, the services offered and the benefits for the members. In intensive discussions, focal points emerged and new tasks emerged. The main goals of the SVSM – enable the interdisciplinary exchange of experiences, promote professionalization and link teaching and practice – remain the same. However, members will be able to benefit from more services and improved networking opportunities in the future. The board members will now tackle the challenges of the association with a lot of motivation and commitment
    to develop further; Because everyone agreed: The SVSM is an important point of contact for all questions about location management.

  • Fabian Streiff becomes the top Zurich location promoter

    Fabian Streiff becomes the top Zurich location promoter

    There is a change at the top of the business location promotion department at the Zurich Office for Economics and Labor. Markus Assfalg is retiring after eleven years as head of location promotion, as announced by the office. He will be replaced by Fabian Streiff . The 35-year-old has been with the Basel Area Business & Innovation since the beginning of 2019 and heads the DayOne healthcare initiative. Prior to that, he was co-head of Basel-Stadt's economic development department.

    Streiff holds a doctorate in economic geography from the University of Bern and a Master of Science from the University of Zurich .

    One of the first to congratulate the cantonal location promotion and to Fabian Streiff is the location promoter of the city of Schlieren , Albert Schweizer. "We are very pleased with the choice of Fabian Streiff," he says. "We have known Fabian Streiff for a long time and have followed his work in the canton of Basel-Stadt very carefully."